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Making an animated explainer video with AI, from script to subtitles

  • 7 stages, 27 tools
  • updated

An explainer video is often about ninety seconds long, and at that length the script has room for only a couple of hundred words. Everything else in the production exists to make those words land: a storyboard that decides what is on screen for each sentence, a set of illustrations in one style, a voice, motion timed to that voice, and music that stays out of the way. Studios charge what they do because each of those is a separate craft.

AI tools now cover every one of those crafts to some degree. You can get a draft script from a product page, boards from the script, characters that stay recognizable from scene to scene, a narrator in dozens of languages and a first animated cut from a prompt. What they produce is a draft, and the gap between a draft and a video that actually explains something is the editing. Weak explainers tend to fail at the script, long before any animation. So spend your own time there, lock the voiceover before animating because motion is timed to it, and treat every generated scene as a proposal to accept, fix or throw out.

Who this is for Founders and marketers explaining a product, trainers and teachers turning a process into a short video, and solo creators without an illustrator or animator on hand.

Start here

One pick each for script, voice, animation and captions, the minimum chain for a first explainer. They were chosen because their records name this exact job; other tools in each stage may suit your style or language better.

  1. MaekersuiteWriting the script

    Draft a script, then cut it to about two hundred words by reading it aloud against a timer.

  2. ElevenLabsRecording the voiceover

    Generate the narration in two or three voices and pick one before any animation starts.

  3. AnimakerAnimating the scenes

    Build a draft from your idea, then rework each scene so it matches the line being spoken.

  4. VEEDCaptions and language versions

    Add captions to the finished cut and correct names and technical terms by hand.

  1. Stage 1: Writing the script

    Deciding the one thing the viewer should understand, then writing a short narration: the problem, the idea, how it works and what to do next, in words meant to be heard.

    What AI does here
    Research how others explain the topic, draft an outline and a full script from a brief or a document, and tighten wording.
    What AI can’t do here
    Know what your audience misunderstands or which claim you can stand behind. Read the script aloud and cut it yourself, because a draft is nearly always too long.

    Maekersuite

    Researches a topic across existing videos, then drafts outlines and full scripts for explainer and training videos in an editor.

    Video pre-production suite that researches topics and competitors, then helps write and optimise video scripts.

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    Vyond

    Its Vyond Go tool generates a script and a draft video from a prompt, a document or a web page.

    Business video platform for animated, avatar and AI-generated videos, with a prompt-to-video tool and brand controls.

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    Subscribr

    Its script agent researches, outlines and writes a full script for a YouTube video, checking hook and retention structure.

    YouTube production platform that generates video ideas, scripts, thumbnails and edited videos, and connects to AI agents.

    From $99/moView tool
  2. Stage 2: Storyboard and style frames

    Breaking the script into scenes and deciding what appears on screen for each line, then fixing the look with a few finished frames before anything is animated.

    What AI does here
    Turn a script into a shot list and board frames, apply one style across the board and export an animatic to check pacing.
    What AI can’t do here
    Choose the visual metaphor that makes an abstract idea click. That choice is the creative core of an explainer and it comes from understanding the subject.

    Storyboarder.ai

    Reads a script or typed idea, drafts the scene breakdown and shot list, draws the frames and exports an animatic.

    AI storyboard generator that turns a script or idea into a shot list, storyboard frames and an animatic.

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    LTX Studio

    Lays scenes out as a storyboard from a script or concept and applies style presets to keep iterations uniform.

    Browser-based AI video production suite that turns scripts, prompts and images into storyboards, shots and edits.

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    OiiOii.ai

    Turns a script into linked storyboard panels and applies one preset look across stills and video.

    AI animation workspace where agents turn an idea into characters, scenes, storyboards and short films.

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    OpenCreator

    Its agent takes a short brief and produces a script, cast, props and a storyboard that you revise through pinned comments.

    AI video studio where an agent turns a one-line brief into a script, storyboard, shots and a finished cut.

    View tool
  3. Stage 3: Characters and illustrations

    Producing the artwork the animation will move: characters, icons, backgrounds and diagrams, all in one consistent style and ideally as vectors that scale and recolour cleanly.

    What AI does here
    Generate a series of illustrations that share one look, keep a character recognizable across images and export editable vector files.
    What AI can’t do here
    Guarantee that a style is yours to use. Do not train a custom style on another artist's work without permission, and check the usage terms of what you generate.

    Ilus AI

    Generates illustrations from text that share one look, with preset or custom-trained styles and SVG or PNG export.

    AI illustration generator that keeps a consistent style across images and exports SVG or PNG.

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    Recraft

    Creates editable vector artwork from a prompt and builds a reusable style that stays consistent across outputs.

    An AI design tool that generates editable vectors, photoreal images and mockups in a consistent style.

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    QuiverAI

    Generates illustrations made entirely of vector shapes, so colors and elements can be changed afterward.

    AI models that generate, edit, vectorize and animate SVG graphics, offered as a web app and an API.

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    Animaker

    Its character builder creates custom animated characters by combining appearance options, so a brand can have its own cast.

    Online animation maker that generates and edits animated videos with AI voices, subtitles and a character builder.

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    Autodraft

    Generates cartoon characters from a text prompt and backgrounds in a consistent style from prompts, sketches or references.

    AI cartoon animation tool that generates characters, backgrounds and voiceovers for story videos.

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  4. Stage 4: Recording the voiceover

    Recording or generating the narration and locking its timing. The voice track comes before animation, because every movement on screen is timed to the words.

    What AI does here
    Read a script in a chosen voice and language, adjust pacing, emphasis and emotion line by line, and regenerate a single line after an edit.
    What AI can’t do here
    Clone a voice without that person's consent, or always pronounce brand names and jargon correctly. Listen to the full take before you build on it.

    ElevenLabs

    Converts written text into spoken audio, with inline tags for delivery and a choice of library, designed or cloned voices.

    AI audio platform for text to speech, voice cloning, transcription, dubbing, music and conversational voice agents.

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    Narakeet

    Reads a typed or uploaded script in a chosen synthetic voice, with a catalog covering many languages and regional accents.

    Text-to-speech and video maker that turns scripts, documents and slide decks into voiceovers and narrated videos.

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    Lazybird

    Breaks a pasted script into editable blocks and exports the finished voiceover for use in a video editor.

    AI voiceover generator that turns scripts into downloadable speech with 200+ voices, voice cloning and an API.

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    Listnr

    Arranges a script into scenes, regenerates single lines without redoing the take and saves pronunciations for brand names.

    AI voice generator for text to speech, voice cloning and narration in a browser-based studio.

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    Typecast

    Generates a voiceover from a typed script and lets you tune emotion, speed and emphasis line by line.

    AI voice generator with emotion-aware text to speech, voice cloning, a mobile app and a developer API.

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  5. Stage 5: Animating the scenes

    Bringing the boards to life against the voice track: moving characters, revealing diagrams, animating text and charts, and timing each change to the sentence it supports.

    What AI does here
    Build a draft animated video from a prompt, animate characters with preset actions and lip sync, and generate motion graphics for text, logos and charts.
    What AI can’t do here
    Judge whether the motion helps understanding. Generated scenes drift from the script and from each other, so expect to replace shots and adjust timing by hand.

    Animaker

    Builds a full draft video with scenes, characters, voiceover and transitions from a typed idea, then lets you edit it.

    Online animation maker that generates and edits animated videos with AI voices, subtitles and a character builder.

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    Vyond

    Combines animation, recordings, images, charts and stock clips in a single video under a stored brand kit.

    Business video platform for animated, avatar and AI-generated videos, with a prompt-to-video tool and brand controls.

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    Autodraft

    Animates characters with action controls, expressions and lip syncing in a timeline editor, and includes a whiteboard studio for explainers.

    AI cartoon animation tool that generates characters, backgrounds and voiceovers for story videos.

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    Swishy

    Creates motion graphics from a prompt, including kinetic typography, logo reveals and animated charts, exported as video.

    AI motion design tool that turns a text prompt into an animation for text, logos, charts and UI, exported as video or GIF.

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    OiiOii.ai

    Its agents develop an idea into characters, scenes and short animated videos, guided by chosen first and last frames.

    AI animation workspace where agents turn an idea into characters, scenes, storyboards and short films.

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  6. Stage 6: Music and sound design

    Adding a quiet music bed under the narration and a few sound effects on key moments, then balancing levels so the voice stays clear throughout.

    What AI does here
    Generate an instrumental track or a specific sound effect from a text description and extend or rework it to fit the video's length.
    What AI can’t do here
    Clear the rights for you. Whether a generated track may be used commercially depends on the tool and the plan it was made on.

    MusicGPT

    Creates instrumentals from a text description and generates individual sound effects in a dedicated SFX mode.

    AI music generator that creates songs, instrumentals, sound effects and speech from text prompts.

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    Suno

    Generates a track from a plain-language description and can extend it or split it into stems for further mixing.

    AI music generator that turns a text prompt or lyrics into a full song, with a browser studio and stem separation.

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    ElevenLabs

    Generates instrumental tracks from a text prompt and produces custom sound effects and ambient audio.

    AI audio platform for text to speech, voice cloning, transcription, dubbing, music and conversational voice agents.

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    AIMusic.so

    Creates music from a text prompt, generates individual sound effects and lengthens an existing track on request.

    Text-to-music generator with lyrics, sound effects, stem splitting and lyrics videos, running on daily or monthly credits.

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  7. Stage 7: Captions and language versions

    Adding subtitles for viewers who watch without sound, then producing versions in other languages: translated captions, a new voice track and, where needed, translated on-screen text.

    What AI does here
    Transcribe the narration into timed captions, translate them, dub the voice track and re-render on-screen text in another language.
    What AI can’t do here
    Catch a mistranslated product term or a joke that does not travel. Have a native speaker review each language version before it is published.

    VEED

    Transcribes speech and adds styled captions with translation, and can dub a video into another language.

    Browser-based video platform that generates clips with AI and edits, subtitles, dubs and brands them in one workflow.

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    TurboScribe

    Transcribes audio or video and exports SRT or VTT captions, and can translate a subtitle file into another language.

    Audio and video transcription service powered by Whisper, with speaker labels, translation and subtitle export.

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    HappyScribe

    Generates subtitles, translates them into other languages and can burn them into an MP4.

    AI transcription, subtitling and meeting notetaker that works in 150+ languages, with optional human review.

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    Maestra

    Generates subtitles you can retime and restyle before export, translates them and replaces the voice track with AI dubbing.

    AI media localisation platform for transcription, subtitles, translation and dubbing in 125+ languages, on files or live.

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    Rask AI

    Translates and dubs video into other languages, with a transcript editor for changing the script and then redubbing.

    AI video and audio localisation tool for translation, dubbing, voice cloning and lip-sync in 135+ languages.

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    Vozo AI

    Detects on-screen text, removes it and re-renders it in the new language with layout and animation preserved.

    AI video localisation tool that dubs, lip-syncs and subtitles videos and translates their on-screen text in more than 160 languages.

    From $29/moView tool

Realistic expectations

Music and voice licenses depend on the plan
Several music and voice tools grant commercial use only on paid plans, and some make output from their lowest tier public or non-commercial. Check the license for the plan you generated on before the video goes into an ad or onto a company channel.
Voices belong to people
Cloning a voice requires the consent of the person it belongs to, and some tools here state this in their own terms. Use a stock voice, your own voice or a clone you have written permission for.
Consistency takes work
Generated characters and scenes tend to drift in proportions, colors and line weight. Fix a style and reference images early, reuse them in every prompt, and budget time to regenerate the frames that do not match.
Claims in the script are yours
An explainer makes statements about a product, a process or a fact. AI drafts can state things that are outdated or wrong. Every figure and promise in the final script needs a human who can vouch for it.
Ownership and disclosure
Copyright protection for AI-generated images and music is unsettled and differs between countries, and some platforms ask uploaders to label realistic synthetic content. Check the rules where you publish and avoid imitating a living artist's style.

FAQs

Can I make an explainer video without knowing how to animate?

Yes, for a simple one. Template and prompt-based tools produce a draft with scenes, characters and transitions, and you edit it instead of animating from nothing. What you still need is a clear script and the patience to rework scenes that do not match the narration. Custom character animation, complex diagrams and a distinctive look remain skilled work, so expect a clean, conventional result on a first attempt.

Can I use AI-generated music in a commercial video?

It depends on the tool and the plan. Several music generators listed here state that commercial rights come with paid plans and that tracks made on the unpaid tier are for non-commercial use. Read the license terms for the plan you used, keep a record of when and how the track was generated, and regenerate on a qualifying plan if the video is for a business.

Should the voiceover be an AI voice or a real person?

An AI voice is quick to revise, which matters when the script changes late or you need many languages. A human narrator usually handles humor, warmth and unusual product names better. For an internal training clip or a first version, synthetic narration is often fine. For a homepage video that represents your brand, try both and listen with the people who know your audience.

How long should an animated explainer be?

As short as the idea allows. Many product explainers run between one and two minutes, which is roughly 150 to 300 spoken words, while training topics can justify more. Length drives every later cost, since each extra sentence needs boards, artwork and animation. If the script covers more than one main idea, two short videos usually work better than one long one.

Related guides

Categories used in this guide

Tools are placed in a stage by an editor, from each tool’s own profile. The list grows as more profiles are published. All guides