HubSpot
Customer platform that joins CRM, marketing, sales and service software with built-in AI agents.
HubSpot is a customer platform that unites a CRM with marketing, sales, service, content and data software. HubSpot is used to attract leads, manage deals and support customers from shared records, with AI agents handling customer questions and sales prospecting. Businesses can begin with the free tools and move up to paid editions.
Best for Small and mid-sized businesses that want marketing, sales and support teams working from one CRM, with AI agents for routine work.
- Platforms
- Web
- Pricing model
- Freemium
- Free plan
- Yes
- Made by
- HubSpot, Inc.
- Added
Last verified: . Information taken from hubspot.com.
What is HubSpot?
HubSpot is a customer platform that combines a CRM with software for marketing, sales, customer service, content, data and billing, so that every team works from one set of customer records. The products are sold as hubs: Marketing Hub for campaigns and automation, Sales Hub for prospecting and pipeline management, Service Hub for a help desk and retention insight, Content Hub for pages and publishing, Data Hub for cleaning and combining data, and Revenue Hub for quotes, payments and subscriptions. AI runs through the platform. Customer Agent answers support questions and hands over to staff with context, Prospecting Agent finds contacts and starts outreach, Data Agent answers questions about accounts, and Agent Hub is where custom agents are built and managed. HubSpot offers free tools, paid Starter, Professional and Enterprise editions, and a marketplace of more than 2,000 integrations.
Key Features
Smart CRM
Holds customer records in one database that marketing, sales and service teams share.
Customer Agent
Replies to customer questions across chat, email, forms and calls, and escalates to a person when needed.
Prospecting Agent
Watches for buying signals, sources contacts and sends personalised outreach.
Marketing Hub
Runs campaigns with email marketing, forms, automation, ad management and reporting.
Agent Hub
Provides a builder for creating AI agents tailored to a business and a place to manage them.
AEO Tools
Tracks how a brand appears in answer engines such as ChatGPT, Gemini and Perplexity and recommends improvements; marked as beta.
Screenshots
Use Cases
- Capturing Leads
- A marketing team turns site visitors into contacts with forms and landing pages, then nurtures them by email.
- Managing a Sales Pipeline
- Sales reps track deals in the CRM and automate prospecting steps.
- Scaling Customer Support
- A support team lets the AI agent resolve routine questions and takes over the complex ones.
- Starting on Free Tools
- A new company uses the free CRM and free marketing, sales and service tools before upgrading.
- Monitoring AI Search Visibility
- A brand checks where it is cited in AI answers and compares itself with competitors.
Things to know
- Free tier has a user cap
- The free tools are described as free for up to two users, with no credit card required.
- AI work consumes credits
- Agents and some features draw on HubSpot Credits, which are included in set amounts with paid editions and can be topped up.
- Onboarding fee on higher editions
- The pricing page notes a required one-time onboarding fee for Professional and Enterprise that is not part of the listed plan cost.
- Prices not listed here
- The pricing page can show prices in a local currency, so no figures are quoted here.
FAQs
What is HubSpot?
HubSpot is a customer platform that brings CRM, marketing, sales and customer service software together with AI agents on one system.
What is HubSpot used for?
HubSpot is used to generate leads, manage sales pipelines, support customers and publish content while keeping all customer data in one CRM.
Is HubSpot free?
Yes, HubSpot offers free tools, including a free CRM. The pricing page says the free tier covers up to two users and needs no credit card.
How much does HubSpot cost?
HubSpot sells Starter, Professional and Enterprise editions above its free tools, priced per seat or per bundle. The prices appeared in a local currency, so see the official pricing page for current figures.
Does HubSpot have AI agents?
Yes. HubSpot includes a Customer Agent, a Prospecting Agent and a Data Agent, and Agent Hub lets a business build and manage its own.
What are HubSpot Credits?
HubSpot Credits are the units consumed when AI agents and certain features carry out work. They can be bought in packs or on a pay-as-you-go basis, with spending limits set per feature.
Does HubSpot integrate with other apps?
Yes. HubSpot states that its marketplace has more than 2,000 integrations.
Who it's for
- Small businesses
- Startups
- Marketing teams
- Sales teams
- Support teams
- Enterprises
Read about it
Used in these workflows
- Setting up customer support: write the answers first, then add the AIStage 2: Website chatbot
- B2B sales outreach: which AI tool does which job, from first list to signed contractStage 5: CRM and pipeline
- Starting a small business: which AI tools help at each step, and where they stopStage 7: CRM and first sales
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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Listed in the same categories as HubSpot. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Sales & CRM tools