Gong
Revenue AI platform that records customer interactions and turns them into forecasting, coaching and sales automation.
Gong is a revenue AI platform that records and analyses customer interactions for sales and other go-to-market teams. Gong is used through applications for outreach, forecasting and training, plus AI agents that automate follow-ups and pipeline updates. Gong is sold through a custom quote, with licenses priced per user and a separate platform fee.
Best for Sales organisations that want forecasting, coaching and automation grounded in their own recorded customer conversations.
- Platforms
- Web
- Pricing model
- Contact sales
- Made by
- Gong.io Ltd.
- Added
Last verified: . Information taken from gong.io.
What is Gong?
Gong is a revenue AI platform for go-to-market teams that captures customer interactions, analyses them and uses the results to guide and automate sales work. The company calls the product a Revenue AI OS. At its base is the Revenue Graph, a continuously updated store that links every recorded interaction across the business. Several applications sit on top: Engage for prioritising and personalising outreach, Forecast for pipeline analytics, and Enable for training built from real customer conversations. Gong Agents take over routine jobs such as follow-ups, pipeline edits and forecast corrections, and Gong Collective groups integrations and partner services. The site addresses sales leaders, revenue operations, frontline sellers, customer success and enablement staff, with industry pages for technology, financial services, healthcare and manufacturing. Pricing is quoted per customer.
Key Features
Revenue Graph
Collects customer interactions automatically and connects them into one data layer that the other applications and agents draw on.
Gong Engage
Helps sellers decide which contacts to reach next and tailors messages using what earlier conversations revealed.
Gong Forecast
Brings pipeline analytics into one place so forecasts rest on recorded deal activity instead of individual estimates.
Gong Enable
Builds training and practice scenarios from a company's own customer calls, including an AI Trainer mentioned by customers.
Gong Agents
Automates follow-up messages, pipeline updates, enablement triggers and forecast corrections.
Integrations
Connects to an existing sales technology stack; the pricing page says integrating those tools carries no charge.
Screenshots
Use Cases
- Forecasting the Quarter
- Give a sales leader a view of pipeline risk drawn from what was actually said in deals.
- Coaching Sales Reps
- Review recorded calls to see which approaches work and use them when coaching the team.
- Onboarding New Sellers
- Create practice scenarios from past customer conversations to shorten ramp time.
- Reducing Admin Work
- Let agents handle call preparation, follow-ups and CRM updates.
- Spotting Churn Risk
- Help customer success teams notice warning signals in account conversations and plan expansion.
Things to know
- No public price list
- The pricing page gives the structure only: per-user licenses plus a platform fee that depends on user count. Figures come in a tailored proposal.
- Quote form starts with team size
- The request form asks first how large the team is, in bands from 1 to 50 up to 10,000 or more.
- Results quoted are customer examples
- Productivity and win-rate numbers on the site come from named customer stories and are not general outcomes.
FAQs
What is Gong?
Gong is a revenue AI platform that captures and analyses customer interactions and provides applications for sales engagement, forecasting and enablement.
What is Gong used for?
Gong is used by sales, revenue operations, customer success and enablement teams to understand deals, forecast pipeline, coach sellers and automate routine tasks.
How much does Gong cost?
Gong does not publish prices. Its pricing page says licenses are charged per user and that there is a platform fee tied to the number of users, with a customised proposal prepared on request.
Is Gong free?
Gong does not list a free plan on its pricing page. Access starts with a demo booking or a quote request.
What products does Gong include?
Gong includes Engage, Forecast, Enable, Agents, the Revenue Graph and the Collective partner ecosystem.
What do Gong Agents do?
Gong Agents take routine work off the team: sending follow-ups, editing pipeline records, triggering enablement and correcting forecasts.
Which industries does Gong serve?
Gong has dedicated pages for technology, financial services, healthcare and manufacturing companies.
Who makes Gong?
Gong is made by Gong.io Ltd., which holds the copyright stated on the website.
Who it's for
- Sales teams
- Revenue operations
- Chief revenue officers
- Customer success teams
- Sales enablement teams
Used in these workflows
- B2B sales outreach: which AI tool does which job, from first list to signed contractStage 7: Reporting and coaching
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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Listed in the same categories as Gong. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Sales & CRM tools