Inrō
Instagram DM automation with an AI agent, comment-to-DM replies, DM campaigns and a contact inbox.
Inrō is an Instagram automation platform that starts direct-message conversations from comments, Story replies, mentions and ads. Inrō combines keyword-triggered comment-to-DM flows, DM campaigns, a contact inbox with CRM features and an AI agent trained on a business's own site and price list. Flows are built without code, and a free plan is available.
Best for Creators, coaches and brands that use Instagram as a main sales channel and want comments and DMs handled automatically.
- Platforms
- Web, API, MCP
- Pricing model
- Freemium
- Free plan
- Yes
- Free trial
- Yes
- API
- Yes
- Made by
- Inrō
- Added
Last verified: . Information taken from inro.social.
What is Inrō?
Inrō is an automation platform made only for Instagram. It turns comments, Story replies, mentions, incoming messages and ad clicks into direct-message conversations. A typical setup is comment-to-DM: a follower writes a chosen keyword under a post and receives a message with a link, offer or question. DM campaigns send launches or reminders to a segment of contacts, and an inbox with CRM functions stores every contact with tags and folders. The AI agent is trained on a business's website, FAQ and price list, answers in the language the person wrote in, collects details such as email or budget, and hands the chat to a human when needed; owners choose which intents or folders it may respond to. Flows are built in a no-code visual editor or copied from templates. Integrations include Shopify, Calendly, Stripe and Make, alongside an API and an MCP server. Inrō describes itself as a Meta Tech Provider.
Key Features
AI Agent for DMs
Answers recurring questions about price, shipping or availability using your site, FAQ and price list, and passes the chat to you when required.
Comment to DM
Sends an automatic direct message with a link or offer to anyone who comments a set keyword on a post.
DM Campaigns
Messages a chosen segment of contacts with launches, reminders or voice notes.
Inbox and CRM
Keeps messages, comments and contacts in one view where each contact is stored, tagged and searchable.
Agent Controls
Limits the agent to selected intents and keeps chosen folders, such as friends or suppliers, out of its reach.
Integrations, API and MCP
Connects Instagram to Shopify, Calendly, Stripe and Make, and exposes an API plus an MCP server for Claude or ChatGPT.
How Inrō works
Pick the trigger
Choose what starts the flow, such as a keyword comment, a reply to a Story, a mention, a new DM or an ad.
Write the message
Add a link, offer, question or voice note, or pass the conversation to the AI agent.
Let it run
Once active, the automation continues conversations without manual replies.
Screenshots
Use Cases
- Delivering a Lead Magnet
- Send a free guide by DM to people who comment a keyword and capture their email in the chat.
- Answering Product Questions After Hours
- Let the agent reply to questions on price or availability when nobody is online.
- Announcing a Launch
- Message everyone who has engaged with the account about a new product or event.
- Following Up With Commenters
- Segment people who commented recently and send them a follow-up sequence.
- Agency Account Management
- Run automations for several client accounts with team members and role permissions.
Things to know
- Instagram only
- The product is built exclusively for Instagram and requires a Business or Creator account.
- Billing follows activated contacts
- A contact counts as activated when a campaign or automation touches it; quotas reset monthly and manual messages do not count.
- Caps on some plans
- The Free plan, the Pro trial and the Annual plan have contact caps; once reached, automations stop reaching new contacts until the reset or an upgrade.
- Team size by plan
- The Free plan is limited to one user, while Pro allows up to ten team members.
FAQs
What is Inrō?
Inrō is an Instagram automation tool that converts comments, Story replies, mentions and ad leads into automated direct-message conversations, with an optional AI agent.
Is Inrō free?
Yes, Inrō has a free plan that needs no credit card and includes a monthly allowance of active contacts, three active automations and some AI agent credits. The Pro plan has a 14-day trial.
How much does Inrō cost?
Inrō offers Free, Pro, Annual Pro and Managed Account plans, and Pro pricing scales with the contacts you activate each month. See the official pricing page for current prices.
How does comment-to-DM automation work in Inrō?
You pick a keyword for a post; when someone comments that word, Inrō sends them a direct message containing whatever you configured, such as a link or a question.
Do I need to code to use Inrō?
No. Inrō flows are assembled in a no-code visual builder, and ready-made templates can be copied.
Does Inrō have an API?
Yes. Inrō mentions an API for custom builds, HTTP webhooks and an MCP server that lets Claude or ChatGPT operate the account.
Is Inrō approved by Meta?
Inrō states that it is a Meta-approved Tech Provider that works through Instagram's official API. It also says it complies with GDPR and the EU AI Act.
Can I still reply manually with Inrō running?
Yes. You can join any conversation from the dashboard while automations handle the repetitive messages.
Who it's for
- Creators
- Coaches and experts
- E-commerce brands
- Agencies
- Artists and labels
- Clinics
Used in these workflows
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Comments
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Alternatives to Inrō
| Tool | Free plan | Starting price | API |
|---|---|---|---|
 InstantDMInstagram and Facebook automation that sends DMs in response to comments, story replies, keywords and live streams. |
Yes | — | Yes |
 AttioCRM with AI agents, workflows and automatic data enrichment for teams that manage pipeline and accounts. |
Yes | $44/mo | Yes |
 ClayGo-to-market platform that combines third-party data enrichment, AI research agents and workflow automation. |
Yes | — | Yes |
 HubSpotCustomer platform that joins CRM, marketing, sales and service software with built-in AI agents. |
Yes | — | — |
 CloseSales CRM with built-in calling, email and SMS, plus an AI agent named Chloe that calls leads and updates records. |
— | — | Yes |
Listed in the same categories as Inrō. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Social Media tools