EN

Wix.com

Website builder with AI site generation, drag-and-drop editing, templates and built-in business tools.

Wix.com is a no-code website builder. Wix generates a site from a text prompt or a template, then lets you edit it by drag and drop or by asking its AI agent, Aria. Wix includes hosting, domains, an online store, bookings and marketing tools. A site can be created for free, with paid Premium plans.

Best for Small businesses, sellers and freelancers who want to build and run a website, store or booking page without hiring a developer.

Wix.com website home page
Screenshot of wix.com, captured 9 Oct 2026
Platforms
Web
Pricing model
Freemium
Free plan
Yes
Made by
Wix
Added

Last verified: . Information taken from wix.com.

What is Wix.com?

Wix.com is a hosted website builder for creating a site without writing code. Its current editor, Wix Harmony, lets a user describe a site in plain words and have it generated, then switch to drag-and-drop editing to adjust any element; more than 2,000 templates are available as an alternative starting point. An AI agent named Aria takes requests such as drafting a blog post, improving SEO or setting up a shipping option. Beyond design, Wix bundles business functions: an online store, appointment scheduling, lead and contact management, a blog, online courses, event ticketing and payment acceptance. Hosting, security monitoring and a domain service are part of the platform, and marketing tools cover email campaigns, social posts, ad management, SEO guidance and tracking of how AI platforms mention a brand. A site can be built for free, with paid plans for a custom domain and more capacity.

Key Features

AI Site Generation

Builds a business-ready site from a written prompt and lets you refine it by further description.

Drag-and-Drop Editor

Places and resizes any element freely on the page, with site-wide fonts, colours and styles.

Aria AI Agent

Carries out tasks on request, such as creating a pay link, fixing section spacing or writing a welcome email series.

Built-In Commerce

Sells products, services and memberships from a single dashboard and accepts payment on the site.

Bookings and CRM

Manages appointments, staff, contacts and a combined inbox for chat, forms, email and social messages.

Marketing and SEO

Runs email campaigns and Google or Meta ads, and gives ongoing SEO recommendations and AI-visibility tracking.

How Wix.com works

  1. Start from a prompt or template

    Describe the site you want, or pick one of the free templates as a base.

  2. Customise the design

    Change layout, visuals and text in the drag-and-drop editor.

  3. Add business features

    Switch on a store, scheduling, a blog or other offerings the site needs.

  4. Set up a domain

    Register a new domain or connect one you already own.

  5. Bring in visitors

    Use the marketing and SEO tools to start getting traffic.

Use Cases

Launching a Small Business Site
Generate a first version from a description and publish it on a custom domain.
Opening an Online Shop
List products, set shipping and take payments without adding plugins.
Taking Client Bookings
Let customers schedule appointments and pay for services online.
Publishing a Portfolio
Present creative work with a template made for photographers, designers or writers.
Selling Event Tickets
Promote an event, collect RSVPs and manage guests from the site.

Things to know

Prices depend on location
The plans page says prices and currency vary by country and that displayed prices are for yearly subscriptions paid upfront.
Free domain conditions
The one-year domain voucher comes with a first purchase of a yearly or multi-year Premium plan and cannot be used to renew a domain you already own.
Refund window
The 14-day money-back guarantee covers only the first time an account upgrades to Premium.
Separate products for agencies
Wix Studio is offered for agencies and freelancers, and Wix Enterprise for large organisations managing many sites.

FAQs

What is Wix.com?

Wix.com is a no-code website builder that combines AI site generation, a drag-and-drop editor, templates, hosting and business tools.

What is Wix used for?

Wix is used to create business sites, online stores, portfolios, blogs, landing pages, event sites and booking sites.

Is Wix free?

Yes. Wix lets you create a site for free with no credit card. Paid Premium plans connect a custom domain and remove Wix branding.

How much does Wix cost?

Wix lists Light, Core, Business and Business Elite Premium plans, and states that prices and currency vary by location. See the official plans page for the figures that apply to you.

Can I try a Wix Premium plan before committing?

Wix offers a 14-day money-back guarantee: a first Premium upgrade can be cancelled within 14 days for a full refund.

Does Wix include a domain?

Wix says most yearly or multi-year Premium plans include a voucher for a free domain for one year, valid only for a new domain bought through Wix.

Do I need to know how to code to use Wix?

No. Wix is a no-code builder, although the site notes that advanced functionality can be added with code when wanted.

Does Wix have a mobile app?

Yes. Wix mentions an Owner App for running a business from a phone.

Who it's for

  • Small business owners
  • Online sellers
  • Freelancers
  • Bloggers
  • Agencies

Tagswebsite builderAI site generationtemplatesonline storehostingSEO

Used in these workflows

Each guide lists the stages of one job and the tools that help at each stage. All guides

Comments

No comments yet. If you have used Wix.com, tell other readers how it went.

Leave a comment

Comments are reviewed before they appear. Links are marked as user content.

Alternatives to Wix.com

ToolFree planStarting priceAPI
BoltChat-based AI builder that turns written prompts into websites, apps, prototypes and slides with hosting included.
Yes — —
GetResponseEmail marketing and automation platform with AI-assisted emails, landing pages, forms, SMS and a website builder.
Yes — Yes
WebflowVisual website platform with CMS and hosting, plus AI features for building sites, generating content and improving search visibility.
Yes $15/mo Yes
Base44No-code AI platform that builds apps, websites and AI agents from plain-language descriptions.
Yes — —
LovableAI app and website builder that turns plain-language descriptions into working full-stack software.
Yes — —

Listed in the same categories as Wix.com. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All App & Website Builders tools