Typeform
Form, survey and quiz builder with AI form creation, automated follow-up workflows and AI-moderated research.
Typeform is an online builder for forms, surveys and quizzes. Typeform creates a form from a prompt, adapts the questions to each respondent and analyses the answers. Add-on products automate lead follow-up and run AI-moderated research interviews. Typeform is used in a browser and connects to other apps through integrations, webhooks and an MCP server.
Best for Marketing, product, HR and customer teams that collect information through forms and want follow-up and analysis handled in the same tool.
- Platforms
- Web, API, MCP
- Pricing model
- Freemium
- Free plan
- Yes
- Free trial
- Yes
- API
- Yes
- Made by
- Typeform
- Added
Last verified: . Information taken from typeform.com.
What is Typeform?
Typeform is an online builder for forms, surveys and quizzes that has added AI and automation on top of its form product. A form can be drafted from a prompt, branded, and given logic that changes the path depending on earlier answers. Respondents can reply with video or audio, and the AI can add follow-up questions while someone is filling the form in. Results are examined through topic and sentiment analysis, respondent comparison and drop-off reports. Two newer products extend the forms: Growth Flow enriches leads, builds segments and sends follow-up messages by email or SMS, while Research Flow sets up a study, runs AI-moderated interviews and summarises what was found. Typeform also connects to outside apps such as Slack, Mailchimp and Calendly, and offers a free plan next to paid tiers.
Key Features
AI Form Creation
Drafts a form, survey or quiz from a written prompt, which you can then brand and restyle.
Conditional Logic
Routes each respondent to different questions and endings according to the answers already given.
Video and Audio Answers
Lets respondents reply by recording themselves, and adds AI-written follow-up questions during the form.
Response Analytics
Reports topics, sentiment and the point where people abandon a form, and compares respondents side by side.
Growth Flow
Enriches submitted contacts with company data, groups them into segments and triggers email or SMS follow-ups.
Research Flow
Recruits participants from a panel, conducts AI-moderated text, video or voice interviews and analyses the findings.
Use Cases
- Lead Generation
- Qualify visitors with a short form, then book a meeting or take a payment inside the same flow.
- Customer Feedback
- Collect satisfaction or NPS answers and review the sentiment across all responses.
- Employee Onboarding
- Gather new-hire details and paperwork through one guided form.
- Market Research Studies
- Run many moderated interviews in parallel when a team needs findings quickly.
- Event Registration
- Sign attendees up and pass their details to a calendar or email tool.
Things to know
- Response limits are monthly
- Each plan includes a set number of responses per month, and the allowance resets monthly on both monthly and yearly billing.
- Branding removal needs a higher tier
- Removing the Typeform footer from forms is listed from the Plus plan upward.
- Automation add-on has plan limits
- The Contacts and Automations add-on is not offered on the Free and Basic plans.
- Enterprise data location
- Enterprise customers can choose a US or EU data centre, and the plan lists SSO, HIPAA and GDPR compliance.
FAQs
What is Typeform?
Typeform is an online tool for building forms, surveys and quizzes, with AI features for creating forms, automating follow-ups and running research studies.
What is Typeform used for?
Typeform is used for lead capture, customer and employee feedback, registrations, job applications and research interviews.
Is Typeform free?
Typeform has a Free plan that can be used before upgrading. Paid tiers named Basic, Plus, Business, Growth, Talent and Enterprise raise the monthly response limits and add features.
How much does Typeform cost?
Typeform's cost depends on the plan, the number of responses and whether billing is monthly or yearly; the site says yearly billing saves 30%. See the official pricing page for current figures.
Does Typeform have an API?
Yes. Typeform links to a developer and API section, lists webhooks among its plan features, and offers an MCP connection for use from AI tools.
Which apps does Typeform integrate with?
Typeform lists integrations with Slack, Mailchimp, Klaviyo, WordPress, Pipedrive, Google Calendar, Zoho, Office 365, Zendesk, Calendly, Stripe and PayPal, among others.
Does Typeform offer a free trial?
Typeform's Growth plan can be tried free for 14 days, and the pricing page notes that a credit card is required for that trial.
Who it's for
- Marketing teams
- Product and UX researchers
- HR teams
- Customer success teams
- Small businesses
Used in these workflows
- How to build an online course with AI tools, from outline to enrollmentStage 1: Topic and audience research
- How to build an online course with AI tools, from outline to enrollmentStage 6: Quizzes and assessments
- Which AI tools do you need to build a website?Stage 7: Chat, forms and social proof
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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 AttioCRM with AI agents, workflows and automatic data enrichment for teams that manage pipeline and accounts. |
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 BuildpadAI co-founder workspace that takes a business idea through guided phases with agent-run market research. |
— | — | — |
Listed in the same categories as Typeform. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Productivity & Team Work tools