Mailchimp
Email and SMS marketing platform with automations, analytics, generative AI tools and 300+ integrations.
Mailchimp is an email and SMS marketing platform for businesses. Mailchimp is used by importing or collecting contacts, designing campaigns from templates, setting up automated flows and reviewing analytics on the results. It connects with more than 300 other apps and includes generative AI features on its Standard plan, with a basic Free plan for small lists.
Best for Small and mid-sized businesses that want email campaigns, automations and reporting in one place, connected to their store or CRM.
- Listed in
- Platforms
- Web, API
- Pricing model
- Freemium
- Free plan
- Yes
- Free trial
- Yes
- API
- Yes
- Made by
- The Rocket Science Group
- Added
Last verified: . Information taken from mailchimp.com.
What is Mailchimp?
Mailchimp is a marketing platform centred on email, with SMS available as an add-on. It provides tools for building campaigns, managing audiences, automating message flows and reporting on performance. The site lists generative AI features, enhanced automations, custom-coded email templates, popup forms and insight into audience growth and conversion funnels as part of the Standard plan; the Premium plan adds phone and priority support, personalised onboarding, multivariate testing and predictive segmentation. More than 300 integrations link Mailchimp with services such as Shopify, WooCommerce, Canva, Salesforce, Stripe, QuickBooks Online and WordPress. Developers get a Marketing API, a Transactional API and webhooks. Plans are named Free, Essentials, Standard and Premium, and cost scales with the number of contacts. The Free plan is described as covering accounts with under 250 contacts, and Standard can be tried for 14 days.
Key Features
Email Campaigns
Builds and sends marketing emails using pre-built or custom-coded templates.
Marketing Automations
Triggers message flows automatically, with more advanced flows on higher plans.
SMS Marketing
Adds text message campaigns to paid plans as an add-on in supported countries.
Generative AI Features
Offers AI-assisted content tools on the Standard plan, with some functions available in English only.
Reporting and Analytics
Shows how an audience grows and where contacts convert across the funnel.
Integrations
Syncs data with over 300 apps, including ecommerce platforms, CRMs, form builders and payment services.
Screenshots
Use Cases
- Store Newsletters
- Send product updates to customers synced from a Shopify or WooCommerce shop.
- Welcome Sequences
- Greet new subscribers automatically after they join through a popup form.
- Bringing Diners Back
- Reach restaurant guests by email and text to encourage another visit.
- Lead Follow-Up
- Pull contacts from Meta or LinkedIn lead forms into campaigns.
- Testing Campaign Variants
- Compare versions of an email with A/B or multivariate tests.
Things to know
- SMS needs approval
- SMS is an add-on for paid plans in select countries and requires an application; SMS credits are bought monthly and do not roll over.
- Features vary by plan
- The site notes that availability of features and functionality depends on plan type.
- Limits and overages
- Paid plans incur overage charges when contact or send limits are exceeded, while the Free plan pauses sending.
- AI output needs review
- Mailchimp says its Intuit Intelligence beta can make mistakes and that users must review AI-generated content before sending.
FAQs
What is Mailchimp?
Mailchimp is an email and SMS marketing platform with automation, analytics and AI tools for businesses.
What is Mailchimp used for?
Mailchimp is used to send marketing emails and texts, automate customer communication, manage contact lists and measure campaign results.
Is Mailchimp free?
Mailchimp has a basic Free plan, which the pricing page describes as free for accounts with under 250 contacts. Sending pauses if the plan's contact or send limit is exceeded.
How much does Mailchimp cost?
Mailchimp's Essentials, Standard and Premium plans are priced by contact count and shown in several currencies. See the official pricing page for current prices.
Does Mailchimp have a free trial?
Yes. Mailchimp offers a 14-day trial of the Standard plan, after which you can continue, switch plans or downgrade to Free.
Does Mailchimp have an API?
Yes. Mailchimp provides a Marketing API, a Transactional API and webhooks, with developer guides and documentation.
What does Mailchimp integrate with?
Mailchimp integrates with more than 300 apps, including Shopify, WooCommerce, Canva, Zapier, Salesforce, Stripe and WordPress.
Who it's for
- Small businesses
- Ecommerce stores
- Non-profits
- Marketers
- Agencies
Used in these workflows
- How a newsletter issue gets made, and where AI tools helpStage 5: Sending platform
- Launching a product with AI: what to use from positioning to feedbackStage 6: Email announcement
- Opening an online store: where AI tools fit, stage by stageStage 7: Email and retention
- How a newsletter issue gets made, and where AI tools helpStage 7: Analytics and testing
- Starting a small business: which AI tools help at each step, and where they stopStage 8: Marketing and local visibility
- Writing a blog for search: AI tools from keyword research to rank trackingStage 8: Distribution and promotion
- How to build an online course with AI tools, from outline to enrollmentStage 9: Student support and email
- AI tools for writing a book, from the first idea to launch weekStage 10: Launch and marketing
Each guide lists the stages of one job and the tools that help at each stage. All guides
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Alternatives to Mailchimp
| Tool | Free plan | Starting price | API |
|---|---|---|---|
 GetResponseEmail marketing and automation platform with AI-assisted emails, landing pages, forms, SMS and a website builder. |
Yes | — | Yes |
 LoopsEmail platform for SaaS companies that sends marketing, lifecycle and transactional email from one product. |
Yes | — | Yes |
 MailjetEmail platform for marketing campaigns and transactional messages with an editor, an API and AI content tools. |
Yes | — | Yes |
 NitrosendEmail platform operated from AI agents over MCP, covering transactional email, campaigns and automation flows. |
Yes | — | Yes |
 PotionsDone-for-you newsletter service that uses AI and human editors to write, design and deliver weekly emails. |
— | — | — |
Listed in the same category as Mailchimp. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Email tools