HeyGen
AI video platform for avatar-led videos, script-based editing and translation into 175+ languages.
HeyGen is an AI video platform that creates presenter-led videos from a script using stock or custom avatars. HeyGen also includes a prompt-driven Video Agent, a text-based editor called AI Studio, and video translation with voice cloning and lip-sync in more than 175 languages and dialects. HeyGen runs in the browser and offers APIs for developers.
Best for Marketing, training and sales teams that want presenter-led videos in several languages without filming, plus developers who need video generation through an API.
- Platforms
- Web, API, Plugin
- Pricing model
- Freemium
- Free plan
- Yes
- API
- Yes
- Made by
- HeyGen
- Added
Last verified: . Information taken from heygen.com.
What is HeyGen?
HeyGen is an AI video platform centred on avatars: digital presenters, including one modelled on yourself, that deliver a script on screen. Its current avatar model, Avatar V, is designed to keep one identity consistent across angles and videos. A Video Agent turns a written idea into a finished video, and AI Studio is a text-based editor in which wording, delivery and gestures are adjusted like a document. Video Translation re-voices footage with voice cloning and lip-sync in more than 175 languages and dialects. Other inputs include images, audio files and PPT or PDF decks. Custom avatars require on-camera identity verification from the person shown. APIs are available for developers, and paid plans run on monthly credits.
Key Features
AI Avatars
Generates presenter footage from stock or custom avatars, with consistent appearance across wide, medium and close-up shots.
Video Agent
Builds a complete video from a prompt, including presenter footage, motion graphics and B-roll that remain editable afterwards.
AI Studio
Edits video through its script, with controls for tone, pacing and gestures, plus comments and multi-user editing for teams.
Video Translation
Translates an uploaded file or a YouTube link into other languages while keeping the speaker's voice and syncing the lips.
Multiple Input Types
Starts a video from text, an image, an audio recording or an imported PPT or PDF.
Trust and Safety Controls
Requires verified consent for custom avatars, moderates generated content and lists SOC 2 Type II, GDPR and CCPA.
How HeyGen works
Pick an avatar
Choose a stock avatar or one you have created.
Add the script
Paste the text the avatar should say, or upload a slide deck instead.
Choose voice and language
Select the voice and the language for the narration.
Adjust and export
Tune visuals and branding, generate the video and export the finished file.
Use Cases
- Training and Onboarding
- Produce course modules and internal learning videos with an on-screen presenter instead of booking a shoot.
- Marketing and Product Demos
- Create explainers, promos and product demonstrations from a script without a camera or crew.
- Localising Existing Video
- Upload a finished video or paste a YouTube link and release it in other languages with the original voice.
- Personalised Sales Outreach
- Send presenter-led video messages to prospects as part of a sales sequence.
- Slides to Video
- Import a PPT or PDF deck so that each slide becomes a narrated scene.
Things to know
- Custom avatars need identity verification
- The person shown must verify their identity on camera before a custom avatar is created, and removal requests are honoured.
- Free plan limits
- The Free plan covers 3 videos a month of up to one minute each.
- Credits stop rolling over after cancellation
- Once a subscription is no longer active, credits from the previous cycle expire.
FAQs
What is HeyGen?
HeyGen is a platform for making videos with AI avatars, a script-based editor and built-in translation.
What is HeyGen used for?
HeyGen is used for training and onboarding content, product demos, marketing promos, explainers, personalised sales outreach and social clips.
Is HeyGen free?
Yes. HeyGen has a Free plan that allows up to 3 videos a month, each up to one minute long, with no credit card needed.
How much does HeyGen cost?
HeyGen: a free plan is available. Paid plan rates are published on heygen.com. We list prices here only after confirming them in US dollars, so check the official pricing page for current amounts.
Does HeyGen have an API?
Yes. HeyGen for Developers provides APIs for Video Agent, video generation, translation and lip-sync, and the site lists API pricing separately from the subscription plans.
How many languages does HeyGen support?
HeyGen states that its translation and voices cover more than 175 languages and dialects. The Free plan is listed with 30+ languages.
Do unused HeyGen credits roll over?
Yes, within limits. For monthly HeyGen subscribers unused credits carry over for one more month; for annual subscribers they accumulate until the yearly renewal date.
What can I start a HeyGen video from?
A HeyGen video can start from a script, an image, an audio file, or a PPT or PDF deck.
Who it's for
- Marketers
- Course creators
- Sales teams
- Learning and development teams
- Agencies
- Enterprises
Used in these workflows
- The AI toolkit for running a YouTube channel, one upload at a timeStage 3: Voiceover and presenters
- How to build an online course with AI tools, from outline to enrollmentStage 4: Recording video lessons
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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Alternatives to HeyGen
| Tool | Free plan | Starting price | API |
|---|---|---|---|
 SynthesiaBusiness video platform that turns scripts, documents and slides into avatar-presented videos in 140+ languages. |
Yes | — | Yes |
 Kling AIAI video and image generator with a creative studio, agent-driven canvas, API and desktop and mobile apps. |
— | — | Yes |
 PixVerseAI video generation platform with text and image to video, an agent, a node canvas, a CLI and a developer API. |
— | — | Yes |
 RunwayAI platform for generating and editing video, images and audio, with a developer API and world models. |
Yes | — | Yes |
 Fish AudioAI voice platform for text to speech and voice cloning with emotion tags, a large voice library and a developer API. |
Yes | — | Yes |
Listed in the same categories as HeyGen. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All AI Avatar Generator tools