Storylane
Demo automation platform for building interactive product demos, plus RepX AI SDR agents for inbound visitors.
Storylane is a demo automation platform for go-to-market teams. Storylane's Demo Suite builds interactive product demos, sandbox environments and shareable Hubs from screenshots, video or captured HTML, while RepX is an AI SDR that answers website visitors and books meetings. Storylane offers a free plan, paid tiers and an MCP server.
Best for Marketing, sales and presales teams at software companies that want buyers to try the product through self-serve demos and AI-assisted qualification.
- Listed in
- Sales & CRMAI Agents & Automation
- Platforms
- Web, Browser extension, macOS, Windows, API, MCP
- Pricing model
- Freemium
- Free plan
- Yes
- Free trial
- Yes
- API
- Yes
- Made by
- Storylane
- Added
Last verified: . Information taken from storylane.io.
What is Storylane?
Storylane is a demo automation platform made up of two products. The Demo Suite is for creating interactive product demos: guided tours built from screenshots and video, HTML captures whose text and elements can be edited, sandbox demos that clone a product with realistic data, and Hubs, which are shareable deal rooms holding demos, documents and video. Demos can be personalised with tokens, embedded on a website and tracked through analytics that feed CRM tools such as HubSpot and Salesforce. The second product, RepX, is a conversational AI SDR that greets website visitors, answers product questions, qualifies them through playbooks and books meetings. AI features include a content assistant, voiceovers, video avatars and translations, and an MCP server lets Claude or ChatGPT build and organise demos. Capture works through a Chrome extension and a desktop app.
Key Features
Interactive Demos
Turns screenshots, video or captured HTML into clickable guided tours with hotspots, tooltips and lead forms.
Sandbox Demos
Recreates the product as a navigable clone with realistic data, available on the Enterprise tier.
Hubs
Collects demos, PDFs, videos and embeds in one link that a buyer can pass around internally.
RepX AI SDR
Talks with inbound visitors by video, voice or text, runs qualification playbooks and schedules meetings.
AI Suite
Adds a writing assistant, generated voiceovers, video avatars, translations and AI editing of HTML content.
Analytics and Integrations
Tracks views and completion, reveals visiting companies and sends data to CRM and marketing tools.
Use Cases
- Website Product Tours
- Embed a demo so visitors can explore the product before filling in a form.
- Live Sales Calls
- Present a polished demo with presenter notes during a call.
- Follow-Up Deal Rooms
- Send a champion one link containing demos, pricing and security documents.
- Inbound Qualification
- Have RepX answer questions and book meetings outside working hours.
- Customer Onboarding
- Give new customers guided walkthroughs that speed up adoption.
Things to know
- One live demo on Free
- The Free plan allows a single published demo at a time and one seat.
- Startup discount
- Companies that are bootstrapped or at pre-seed or seed stage can ask the sales team about reduced pricing for Growth and Premium.
- Compliance
- The plans page lists SOC 2 Type II and GDPR compliance across plans.
FAQs
What is Storylane?
Storylane is a demo automation platform for building interactive product demos, with a second product, RepX, that acts as an AI sales development rep on a website.
What is Storylane used for?
Storylane is used by marketing, sales and customer teams to show a product through clickable demos on websites, in calls and in follow-up deal rooms.
Is Storylane free?
Yes, Storylane has a Free plan with one seat, one published demo and unlimited demo views. Paid plans add more demos, seats and features.
How much does Storylane cost?
Storylane: a free plan is available, and a free trial is offered. Paid plan rates are published on storylane.io. Check the official pricing page for current amounts.
Does Storylane have an API?
Yes. Storylane lists API access on the Enterprise plan, and an MCP server that connects Storylane to Claude and ChatGPT from the Starter plan upward.
What does Storylane integrate with?
Storylane integrates with tools including Salesforce, HubSpot, Zapier, Slack, Segment, Marketo, Pardot, Intercom and Google Analytics.
Does viewer volume affect Storylane pricing?
No. Storylane states that the number of people watching demos does not change the price.
What is RepX?
RepX is Storylane's AI SDR, which answers visitor questions, qualifies leads against playbooks and books meetings. It is sold separately from the Demo Suite.
Who it's for
- Product marketers
- Sales reps
- Presales engineers
- Demand generation teams
- Customer success teams
Used in these workflows
- Launching a product with AI: what to use from positioning to feedbackStage 3: Demo and explainer video
- B2B sales outreach: which AI tool does which job, from first list to signed contractStage 4: Calls, demos and meetings
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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Listed in the same categories as Storylane. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Sales & CRM tools