BooSend
Instagram DM automation tool with AI agents that reply to comments and messages, qualify leads and book calls.
BooSend is a social media automation tool that responds to Instagram comments, story replies and direct messages on a seller's behalf. BooSend lets users build keyword-triggered flows or AI agents that answer questions, send links and voice notes, record leads in a CRM and schedule calls in a connected calendar. Every plan includes unlimited contacts.
Best for Creators, coaches and small businesses that sell through Instagram conversations and want replies, lead qualification and call booking handled automatically.
- Platforms
- Web
- Pricing model
- Subscription
- Free trial
- Yes
- Added
Last verified: . Information taken from boosend.ai.
What is BooSend?
BooSend is a messaging automation platform centred on Instagram. An automation starts when someone comments on a post or live stream, replies to a story or sends a DM; it can be tied to a keyword or left to AI to judge the intent of the message. From there a flow built in a drag-and-drop editor sends messages, buttons and voice notes, or an AI agent takes over the conversation, answers questions and uses connected tools such as Google Calendar, Google Sheets and ElevenLabs. The FAQ lists Instagram, WhatsApp and Telegram as supported messaging channels. All conversations arrive in one inbox with a built-in CRM. The product also bundles forms, a link-in-bio site, a content calendar, ad conversion tracking, deep links, comment moderation and a media kit, and connects natively to more than 36 platforms.
Key Features
Comment and DM Triggers
Starts a flow from a keyword in a comment, a story reply, a live stream comment or a direct message.
AI Agents
Holds the conversation, qualifies the lead and takes actions such as booking a call or updating the CRM.
AI Voice Notes
Sends voice messages through the ElevenLabs integration and understands incoming voice messages.
Flow Builder
Arranges message, button and AI steps visually, starting from templates if wanted.
Unified Inbox and CRM
Collects chats from every connected account and channel next to contact records.
Bundled Apps
Includes forms, a link-in-bio page, post scheduling and abusive comment removal in the subscription.
Use Cases
- Lead Magnet Delivery
- Send a guide by DM to anyone who comments a chosen keyword.
- Booking Sales Calls
- Let an agent qualify an enquiry and offer calendar slots.
- Story Reply Follow-Up
- Answer story replies automatically and continue the conversation.
- Managing Several Accounts
- Handle messages for multiple Instagram profiles from one inbox.
- Comment Moderation
- Remove abusive comments in the background.
Things to know
- Account limits vary by plan
- Explorer covers one Instagram account, while Creator, Architect and Enterprise allow unlimited Instagram accounts.
- AI features start at Creator
- AI nodes, AI agents, AI voice notes and the 36+ integrations are listed from the Creator plan upward.
- Channel information is mixed
- The FAQ calls Facebook Messenger a planned channel, while the plan table already lists Messenger and comment automation.
- Usage-based charges may apply
- The FAQ advises checking at checkout, before the trial begins, what each plan includes and whether usage-based charges apply.
FAQs
What is BooSend?
BooSend is an automation tool for selling through Instagram DMs, combining message flows with AI agents that can use a calendar and other connected tools.
Which platforms does BooSend support?
BooSend's FAQ lists Instagram, WhatsApp and Telegram for messaging automation. The same FAQ says Facebook Messenger, LinkedIn and TikTok are planned.
Does BooSend have a free trial?
Yes. BooSend advertises a 7-day free start on its plans.
What plans does BooSend offer?
BooSend has Explorer, Creator, Architect and Enterprise plans with monthly or annual billing, all with unlimited contacts. For current amounts, see the official BooSend website.
Do I need coding skills to use BooSend?
No. BooSend says it is designed for people without coding experience, with ready-made templates and a beginner-friendly builder.
Is BooSend approved by Meta?
Yes. BooSend states that it is approved by Meta and has passed the required reviews and testing.
Can BooSend connect to my CRM?
Yes. BooSend connects with supported CRMs so leads sync automatically; the site advises checking the integrations list for a specific CRM.
Who it's for
- Content creators
- Coaches
- Influencers
- Agencies
- Small businesses
Comments
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Alternatives to BooSend
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 InrōInstagram DM automation with an AI agent, comment-to-DM replies, DM campaigns and a contact inbox. |
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 AttioCRM with AI agents, workflows and automatic data enrichment for teams that manage pipeline and accounts. |
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Listed in the same categories as BooSend. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Social Media tools