InstantDM
Instagram and Facebook automation that sends DMs in response to comments, story replies, keywords and live streams.
InstantDM is an Instagram and Facebook automation tool that sends direct messages when someone comments, replies to a story, uses a keyword or joins a live stream. InstantDM is used to deliver links, capture emails and run follow-up sequences, and it includes a flow editor, an AI agent, post scheduling and an API.
Best for Creators, shops and agencies that receive many comments on Instagram and want links, lead forms and follow-ups sent by DM automatically.
- Listed in
- Social MediaSales & CRM
- Platforms
- Web, API, MCP
- Pricing model
- Freemium
- Free plan
- Yes
- Free trial
- Yes
- API
- Yes
- Added
Last verified: . Information taken from instantdm.com.
What is InstantDM?
InstantDM is an automation tool for Instagram and Facebook that reacts to audience activity by sending direct messages. When someone comments on a post or Reel, replies to a story, types a keyword or comments during a live broadcast, the service can answer with a link, start a message sequence or ask for an email address or phone number. A visual Flow Editor arranges these conversations with conditions, delays and tags, and an AI agent node lets a model such as Claude reply to DMs, interpret photos and transcribe voice notes. Posts, Reels and carousels can be scheduled with the automation already attached. The company presents itself as an official Meta Business Partner working through Meta's API. A free tier covers 500 automated DMs per month, and paid tiers add higher hourly throughput, an API, webhooks and an MCP server.
Key Features
Comment-to-DM
Sends a direct message, usually containing a link, the moment a follower comments a chosen word on a post or Reel.
Follow Gate
Holds the link back until the commenter follows the account, then delivers it automatically.
Flow Editor with AI Agent
Builds branching conversations and can hand replies to an AI model that you connect through a personal OpenAI, Gemini or Claude key.
Lead Capture in DMs
Asks for names, emails or phone numbers inside the conversation and tags contacts for later segmentation.
Scheduling with AutoDM
Schedules a post together with its automation so the reply flow is live as soon as the content is published.
API, Webhooks and MCP
Exposes sending and comment replies to Make.com, Zapier, n8n or custom code on the higher plans.
Screenshots
Use Cases
- Delivering Product Links
- Reply to every "link" comment on a launch Reel with the shop URL instead of pointing people to the bio.
- Growing an Email List
- Collect addresses in the DM thread in exchange for a discount code or download.
- Selling During a Live Stream
- Message viewers who type a keyword in the live chat without interrupting the broadcast.
- Following Up with Leads
- Send timed reminders after the first message to people who have not yet clicked.
- Managing Client Accounts
- Run automations for several brand accounts under one bill using the multi-account plans.
Things to know
- Hourly sending caps
- Paid tiers are described as unlimited but capped per hour, at up to 800 or up to 2,000 automations depending on the plan; only the top single-account tier removes the cap.
- Free plan limits
- The free tier is limited to one Instagram account, 500 automated DMs a month, five automated posts and three trigger words of your own.
- Stories cannot be scheduled
- Scheduling covers posts, Reels and carousels; the site says the Instagram API does not allow scheduling Stories.
- AI agent uses your own key
- The agent is built inside a flow using a key you supply for Gemini, OpenAI or Claude.
FAQs
What is InstantDM?
InstantDM is an automation tool that sends Instagram and Facebook direct messages in response to comments, story replies, keywords and live-stream comments.
Is InstantDM free?
Yes, InstantDM has a free plan that covers 500 DM automations per month and does not ask for a credit card. The paid plans can be tried free for seven days.
How much does InstantDM cost?
InstantDM sells several paid tiers for single and multiple accounts, billed monthly or yearly. See the official pricing page for current rates in your currency.
Does InstantDM have an API?
Yes. InstantDM offers an API, webhooks and an MCP server, which the pricing page lists from the Trendsetter plan upward.
Does InstantDM work with Facebook?
Yes. InstantDM supports comment-to-DM on Facebook Page posts and Reels and Messenger flows, in addition to Instagram.
Is InstantDM approved by Meta?
InstantDM describes itself as an official Meta Business Partner and says the product is built on Meta's official API.
Can InstantDM schedule Instagram Stories?
No. InstantDM schedules posts, Reels and carousels, and its pricing page notes that Stories cannot be scheduled through the Instagram API.
Who it's for
- Creators
- Brands
- Agencies
- Online shops
- Coaches
- Social media managers
Comments
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Listed in the same categories as InstantDM. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Social Media tools