Virlo
Social listening tool that finds outlier short-form videos on TikTok, Reels and Shorts and turns them into scripts and briefs.
Virlo is a social listening tool for TikTok, Instagram Reels and YouTube Shorts. Virlo runs research agents that find outlier videos in a niche, breaks each one down by hook and format, and uses its Vee assistant to draft scripts, briefs and reports. Users set up an agent with a one-sentence description.
Best for Agencies and brand teams that publish short-form video every week and want research on proven hooks and formats done automatically for each client.
- Platforms
- Web, API, MCP
- Pricing model
- Subscription
- Free plan
- No
- Free trial
- Yes
- API
- Yes
- Made by
- Red Lab, LLC
- Added
Last verified: . Information taken from virlo.ai.
What is Virlo?
Virlo is a social listening and analytics tool for short-form video on TikTok, Instagram Reels and YouTube Shorts. Its core unit is a content research agent: you describe in a sentence what to look for, and the agent writes search terms, queries a database the company puts at more than 14.7 million outlier videos, and returns the ones relevant to your niche. Outliers are videos that far exceed a creator's usual view count, so a small account's breakout ranks above a large account's ordinary post. Each result is broken down into hook, format and angle, and an assistant called Vee can answer questions about them, write scripts in your voice, or compile creative briefs and client reports. Virlo also tracks competitor accounts on a schedule, covers Meta ads research, and exports data to PDF, Excel, CSV and JSON. A separate pay-as-you-go API and MCP server serve developers.
Key Features
Content Research Agents
Search for breakout videos on a topic once or on a daily, weekly or monthly schedule.
Outlier Detection
Ranks videos by how far they outperform the posting account's typical views rather than by raw reach.
Hook and Format Breakdown
Labels each video's opening line, hook type and format, and shows which formats are rising in a niche.
Vee Copilot
Answers plain-language questions about the collected videos and drafts scripts, briefs and reports with links to its sources.
Competitor Tracking
Monitors chosen accounts and alerts you when one of their videos starts to break out.
Exports and Integrations
Sends reports as PDF, Excel, CSV or JSON and connects to tools such as Slack, Discord, Notion, Zapier and n8n.
How Virlo works
Set up an agent
Describe what you want to find in one sentence; the agent writes the search terms and returns matching outlier videos.
See why the videos worked
Review the hook, format and angle of each result, or ask Vee for the top hooks and rising formats.
Turn findings into content
Have Vee write a script in your voice, a creative brief for editors, or a report to export as a PDF.
Screenshots
Use Cases
- Weekly Content Planning
- Give each account manager a fresh list of outlier videos before briefs are due.
- Client Onboarding
- Map a new client's category and competitors ahead of the kickoff meeting.
- UGC Briefing
- Hand creators formats and hooks that already performed in the niche.
- Creator Scouting
- Shortlist creators by their breakout videos rather than follower counts.
- Product Research for Shops
- Find the product videos and hooks that sell in an e-commerce category.
Things to know
- Agent runs use credits
- Each research agent run costs 100 plan credits, so the monthly allowance sets how many searches you can run.
- API is a separate product
- API access is billed by usage from a prepaid balance and is independent of the app plans.
FAQs
What is Virlo?
Virlo is a social listening and analytics tool that finds unusually successful short-form videos and explains why they performed.
What is Virlo used for?
Virlo is used by agencies, brands and creators to research content ideas, study hooks and formats, track competitors and produce scripts and client reports.
Which platforms does Virlo cover?
Virlo covers TikTok, Instagram Reels and YouTube Shorts for organic video, and includes Meta ads research on its higher plans.
Is Virlo free?
Virlo: there is no free plan, and a free trial is offered. Paid plan rates are published on virlo.ai. Check the official pricing page for current amounts.
How much does Virlo cost?
Virlo: there is no free plan, and a free trial is offered. Paid plan rates are published on virlo.ai. Check the official pricing page for current amounts.
Does Virlo have an API?
Yes. The Virlo API is a separate pay-as-you-go product with over 25 endpoints and an MCP server, and it does not require an app subscription.
How do Virlo credits work?
Virlo credits are spent when actions run in the web app; one content research agent run costs 100 credits.
Who it's for
- Marketing agencies
- Social media managers
- E-commerce brands
- UGC teams
- Founders
Read about it
Used in these workflows
- Short-form video from idea to posted clip: which AI tool does which jobStage 1: Ideas and trend research
- Running a social media campaign: which AI tools fit which stage?Stage 1: Audience and trend research
- Short-form video from idea to posted clip: which AI tool does which jobStage 2: Hooks and scripts
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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Alternatives to Virlo
| Tool | Free plan | Starting price | API |
|---|---|---|---|
 ViewstatsYouTube analytics platform for finding outlier videos, tracking competitors and researching thumbnails and trends. |
Yes | — | Yes |
 Thumbnail TestA/B testing tool that rotates YouTube thumbnails and titles on a schedule and reports which version performs better. |
— | $29/mo | Yes |
TubeBuddyYouTube optimisation toolkit with keyword research, SEO scoring, thumbnail and title A/B testing and channel analytics. |
Yes | — | — |
 AI Graph MakerWeb tool that turns typed descriptions or uploaded data into charts, flowcharts, mind maps and diagrams. |
Yes | — | — |
 AI Video CutPrompt-driven tool that cuts long videos into captioned short clips for Shorts, TikTok, Reels and ads. |
Yes | — | — |
Listed in the same categories as Virlo. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Social Media tools