Viewstats
YouTube analytics platform for finding outlier videos, tracking competitors and researching thumbnails and trends.
Viewstats is a YouTube research and analytics platform co-founded by MrBeast. Viewstats is used to spot videos that outperform expectations, follow competing channels, search thumbnails by niche and receive alerts about emerging trends. Creators open the web app or the free Chrome extension, pick a niche and study what is drawing views.
Best for YouTube creators and agencies who plan videos, titles and thumbnails from data about what is already performing in their niche.
- Platforms
- Web, Browser extension, API
- Pricing model
- Freemium
- Free plan
- Yes
- API
- Yes
- Made by
- Viewstats
- Added
Last verified: . Information taken from viewstats.com.
What is Viewstats?
Viewstats is an analytics platform for YouTube creators that brings channel statistics, trend tracking and packaging research into one place. Its tools are built on a large body of real-time YouTube data and grew out of the in-house analytics used on the MrBeast channel; MrBeast co-founded the company and remains involved. The Outliers tool surfaces videos that are doing much better than a channel's usual results, Competitors follows other creators in a niche, and Thumbnail Search shows which visual styles are getting clicks. Alerts flag new trends, while Collections act as boards for saving ideas and previewing how a title and thumbnail will look. A free site with top-channel rankings sits alongside the paid Pro plan, and a Business plan adds an API, creator discovery and volume licensing.
Key Features
Outliers
Lists videos that perform well above what would be expected for the channel that posted them.
Competitor tracking
Follows selected channels in your niche so you can see which of their uploads are working.
Thumbnail Search
Searches thumbnails by niche to reveal the styles that attract clicks.
Alerts
Sends notifications when a trend starts to emerge in the topics you follow.
Collections
Saves videos and ideas to boards and previews a video's title and thumbnail before it is published.
Chrome extension
Displays video and channel analytics directly on YouTube pages; the extension is free to add.
Use Cases
- Choosing the next video topic
- Look through outlier videos in a niche to find formats worth adapting.
- Thumbnail planning
- Compare high-performing thumbnail styles before designing a new one.
- Competitor monitoring
- Keep a watch list of rival channels and review what they release.
- Agency reporting
- Use the Business plan's analytics and API for client or creator research.
- Channel benchmarking
- Check rankings by subscribers, views and subscriber growth on the free lists.
Things to know
- Promotional pricing is tied to the subscription
- Viewstats notes that an account which cancels after buying at a lifetime promotional rate cannot have that discount applied again.
- Business plan is sales-assisted
- The Business tier, aimed at teams and agencies, is started by booking a call instead of a self-serve checkout.
- Price not captured
- The Pro price did not load in the collected page text, so no amounts are listed here.
FAQs
What is Viewstats?
Viewstats is a YouTube analytics platform with tools for trend tracking, competitor research, outlier discovery and thumbnail analysis.
What is Viewstats used for?
Viewstats is used by creators to research video ideas, titles and thumbnails by studying what performs well in their niche.
Is Viewstats free?
Viewstats has a free site and free accounts, and its Chrome extension is free. The fuller tool set is part of the paid Viewstats Pro subscription.
Does MrBeast own Viewstats?
Yes. Viewstats states that MrBeast co-founded the company and is still actively involved.
Does Viewstats have an API?
Yes. A Business API is listed among the features of the Viewstats Business plan, which is arranged through a call with the team.
Can I cancel Viewstats Pro at any time?
Yes. Viewstats says a Pro subscription can be cancelled whenever you choose.
Is there a Viewstats community?
Yes. Viewstats runs a Discord community for YouTube creators, and Pro members are offered a dedicated server with access to the team.
Who it's for
- YouTube creators
- Channel managers
- Agencies
- Video marketers
- Media teams
Used in these workflows
- The AI toolkit for running a YouTube channel, one upload at a timeStage 1: Topic and keyword research
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
No comments yet. If you have used Viewstats, tell other readers how it went.
Alternatives to Viewstats
| Tool | Free plan | Starting price | API |
|---|---|---|---|
VirloSocial listening tool that finds outlier short-form videos on TikTok, Reels and Shorts and turns them into scripts and briefs. |
No | — | Yes |
 Thumbnail TestA/B testing tool that rotates YouTube thumbnails and titles on a schedule and reports which version performs better. |
— | $29/mo | Yes |
TubeBuddyYouTube optimisation toolkit with keyword research, SEO scoring, thumbnail and title A/B testing and channel analytics. |
Yes | — | — |
 AI Graph MakerWeb tool that turns typed descriptions or uploaded data into charts, flowcharts, mind maps and diagrams. |
Yes | — | — |
 AI Video CutPrompt-driven tool that cuts long videos into captioned short clips for Shorts, TikTok, Reels and ads. |
Yes | — | — |
Listed in the same categories as Viewstats. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Social Media tools