Serpstat
SEO platform for keyword research, competitor analysis, rank tracking, site audits and backlink data, with an API and AI tools.
Serpstat is an SEO platform that combines keyword research, competitor analysis, rank tracking, site auditing and backlink analysis. Serpstat is used by entering a domain or keyword to get search metrics for Google in 230 countries, then setting up projects for ongoing rank tracking and audits. Serpstat also offers an API and a seven-day free trial.
Best for SEO specialists, agencies and in-house marketers who want keyword, ranking, audit and competitor data in a single subscription.
- Platforms
- Web, API, MCP, Browser extension
- Pricing model
- Subscription
- Free trial
- Yes
- API
- Yes
- Made by
- Serpstat
- Added
Last verified: . Information taken from serpstat.com.
What is Serpstat?
Serpstat is a search marketing platform that brings keyword research, competitor analysis, rank tracking, site auditing and backlink analysis into one account. Keyword data covers Google in 230 countries and reports difficulty, search volume and cost per click, and a clustering tool groups terms by topic. Competitor reports show which sites compete for the same searches, their visibility and backlinks, and the ads they run. The rank tracker monitors positions on mobile and desktop on a custom schedule, and the site audit lists technical issues by priority and can be run automatically. Team plans add API access, an integration that connects ChatGPT and Claude through MCP, AI tools, batch analysis and scheduled reports. A separate product, LLM Brand Monitor, tracks how AI models describe a brand. A seven-day free trial of paid features is offered.
Key Features
Keyword Research
Finds keywords for a topic or domain with search volume, difficulty and CPC for Google across 230 countries.
Competitor Analysis
Identifies rival domains in organic and paid search and shows their traffic, visibility, backlinks and ad copy.
Rank Tracker
Checks keyword positions on desktop and mobile on a chosen schedule, with competitors tracked alongside.
Site Audit
Crawls a website, sorts technical problems by priority and repeats the check automatically to show progress.
API and MCP Integration
Exposes search analytics, backlink, rank tracking and audit data through an API, and connects to ChatGPT and Claude.
LLM Brand Monitor
Reports how ChatGPT, Claude, Gemini and other AI models mention a brand and its competitors over time.
Screenshots
Use Cases
- Planning Content Around Keywords
- Collect and cluster search terms before writing a set of articles.
- PPC Campaign Research
- Review competitors' ads and keyword costs when setting an ad budget.
- Client Reporting for Agencies
- Schedule reports and share access across many client projects.
- Technical SEO Clean-Up
- Work through audit findings in priority order and confirm fixes with a rerun.
- Feeding SEO Data Into Other Tools
- Pull keyword and backlink data into in-house dashboards through the API.
Things to know
- Limits scale by plan
- Daily searches, position checks, audit pages and export rows all depend on the plan chosen.
- API starts at Team
- The Individual plan covers the core tools; API access and the AI integrations are listed from Team upward.
- Interface languages
- The site is offered in English, Ukrainian, Spanish and Russian.
- Project migration
- Serpstat says rank tracking projects can be moved from other services at no cost.
FAQs
What is Serpstat?
Serpstat is an SEO platform that combines keyword research, competitor analysis, rank tracking, site audits and backlink analysis.
What is Serpstat used for?
Serpstat is used by marketers and agencies to research keywords, monitor search rankings, audit websites and study competitors' organic and paid search activity.
Is Serpstat free?
Serpstat offers a 7-day free trial of its paid features and lets users start an analysis without charge. Ongoing use is by subscription.
How much does Serpstat cost?
Serpstat has Individual, Team, Team x2 and Agency plans with a discount for annual billing. See the official pricing page for the current figures.
Does Serpstat have an API?
Yes. Serpstat provides API access from the Team plan upward, covering search analytics, backlinks, rank tracking and site audit data.
Which countries does Serpstat's keyword data cover?
Serpstat states that its keyword and rank tracking data covers Google in 230 countries.
Does Serpstat work with ChatGPT or Claude?
Yes. Serpstat's Team plans include an MCP-based integration with ChatGPT and Claude.
Who it's for
- SEO specialists
- Marketing agencies
- Freelancers
- E-commerce teams
- SaaS marketers
- Content teams
Used in these workflows
- Writing a blog for search: AI tools from keyword research to rank trackingStage 1: Keyword and topic research
- Market research without an agency: what AI can gather and what you still have to checkStage 2: Competitor monitoring
- Getting found in search and in AI answers: tools for audits, content, citations and linksStage 2: Keyword and question research
- Which AI tools do you need to build a website?Stage 6: Search engine optimization
- Getting found in search and in AI answers: tools for audits, content, citations and linksStage 7: Rank tracking and reporting
- Writing a blog for search: AI tools from keyword research to rank trackingStage 9: Tracking rankings and AI visibility
Each guide lists the stages of one job and the tools that help at each stage. All guides
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Listed in the same categories as Serpstat. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All SEO & AI Visibility tools