Leonardo.Ai
A creative suite for generating, animating and polishing images with a choice of AI models.
Leonardo.Ai is a browser-based generative AI platform for making images and video. Leonardo.Ai users write a prompt, pick an in-house or third-party model, and then edit, upscale or animate the output in the same workspace. Leonardo.Ai runs on tokens, with a Free plan, paid individual and team plans, and an API for developers.
Best for Artists, designers and marketing teams who want a choice of image and video models with editing and upscaling in one place, and developers who need a generation API.
- Platforms
- Web, API
- Pricing model
- Freemium
- Free plan
- Yes
- API
- Yes
- Made by
- Leonardo Interactive Pty Ltd
- Added
Last verified: . Information taken from leonardo.ai.
What is Leonardo.Ai?
Leonardo.Ai is a browser-based generative AI platform for creating images and video. You write a prompt, choose from in-house models such as Phoenix and Lucid Origin or third-party ones such as Flux, Seedream and Veo, and then edit, upscale or animate the result in the same workspace. A personal model can also be trained on a small set of your own images, typically 10 to 20, to reproduce a style or subject. Usage is metered in tokens: the Free plan grants a daily amount, and the paid Essential, Premium and Ultimate plans grant a monthly amount. Team plans share tokens across seats, and a pay-as-you-go API opens generation to developers. The service is operated by Leonardo Interactive Pty Ltd, which states that it holds SOC 2 Type I and Type II accreditation.
Key Features
Prompt-to-Image Generation
Produces images from a written description, with several in-house and third-party models to choose from depending on the look you are after.
Personal Models
Trains a model on roughly 10 to 20 of your own images so a series keeps one style, theme or subject.
Image-to-Motion
Animates still images and ideas into video for social posts, product stories and concept reels.
Targeted Editing
Changes selected parts of an image or clip while leaving characters, layout and style as they were.
Upscaling
Raises resolution and sharpness so results hold up in print and on large, high-density screens.
Team Plans and API
Shares a token pool across team seats, and provides pay-as-you-go programmatic access for building generation into your own product.
Screenshots
Use Cases
- Concept Art
- Explore characters, environments and styles quickly before committing to a direction.
- Campaign Assets
- Create variations of ad and social visuals in a shared, consistent style.
- Product Imagery
- Mock up studio-style product shots without arranging a physical shoot.
- Animated Social Content
- Turn a finished still into a short moving clip for feeds and stories.
- Print Preparation
- Enlarge a chosen image to the resolution a printer or large display needs.
Things to know
- Free and paid output have different rights
- Paid subscribers retain full ownership of their images. On the free tier Leonardo.Ai holds the rights and the user receives a non-exclusive, royalty-free license.
- Free creations are public
- The Free plan lists creations as public; private generation appears from the paid plans upward.
- Unlimited generation is relaxed and model-specific
- The unlimited option on higher plans applies only to selected models at a relaxed pace, and the site says it may be slowed when demand is high.
- Tokens are not tied to an image count
- A token has no fixed value in images; the cost of an action changes with its computational intensity.
FAQs
What is Leonardo.Ai?
Leonardo.Ai is a generative AI platform that creates images from text, edits and upscales them, and animates them into video inside one web workspace.
What is Leonardo.Ai used for?
Leonardo.Ai is used for concept art, campaign and social visuals, product imagery and short video. The site addresses artists, designers, animators, photographers, marketers and developers.
Is Leonardo.Ai free?
Yes, Leonardo.Ai has a Free plan. The pricing page lists it with 150 fast tokens per day and public creations, while paid plans add monthly tokens and private generation.
Does Leonardo.Ai have an API?
Yes. Leonardo.Ai offers a pay-as-you-go API with up to 10 concurrent generations and API credit that does not expire, plus a custom tier for higher volumes.
Who makes Leonardo.Ai?
Leonardo.Ai is operated by Leonardo Interactive Pty Ltd, the company named in the site footer.
Do I own the images I make with Leonardo.Ai?
It depends on the plan. Leonardo.Ai says paid subscribers keep full ownership and copyright, while on the free tier Leonardo.Ai holds rights to the images and grants the user a non-exclusive license to use them commercially.
How do Leonardo.Ai tokens work?
Leonardo.Ai deducts tokens for each action, with the cost rising with the computing load. Free users get a daily amount that resets each day, and paid subscribers get a monthly allowance.
Can I train my own model on Leonardo.Ai?
Yes. Leonardo.Ai lets you upload a small set of images, typically 10 to 20, to train a model that reproduces a specific style, theme or subject.
Who it's for
- Artists
- Designers
- Animators
- Photographers
- Marketers
- Developers
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