Magic Hour
Online studio of AI video, image and audio tools, with templates and a developer API.
Magic Hour is an online AI studio that generates and edits videos, images and audio. Magic Hour is used by choosing a workflow such as text to video, image to video or image editing, supplying a prompt or a file, and exporting the result. Supported tools can be tried without an account, and developers can call the same functions through an API.
Best for Creators and marketing teams who want many AI video and image tools under one account and credit balance, and developers who need them through an API.
- Listed in
- AI Video GeneratorAI Image Generator
- Platforms
- Web, API
- Pricing model
- Freemium
- Free plan
- Yes
- API
- Yes
- Made by
- Magic Hour
- Added
Last verified: . Information taken from magichour.ai.
What is Magic Hour?
Magic Hour is a browser-based creative studio that gathers more than 100 AI tools for video, images and audio. Its video workflows include generating a clip from a text prompt, animating a photo, restyling existing footage, lip sync and talking photos made from a portrait plus audio. Image tools cover generation from text, prompt-based editing and face swap, and audio tools include voice and music generation. Users choose from supported models depending on the task, and a library of templates provides ready-sized starting points for different channels. Core tools can be tried free without signing up or entering a card; an account adds saved projects and credits. Paid plans, named Creator, Pro and Business, raise credits, export resolution and concurrency, and credits roll over. A REST API, with client SDKs in four languages including Python and Node, serves repeatable workflows.
Key Features
Text to Video
Generates a video clip from a written description of a scene.
Image to Video
Adds motion to an uploaded photo to produce a short animated clip.
Talking Photo and Lip Sync
Combines a portrait with an audio track to create a speaking video, or matches mouth movement to new audio.
Image Generation and Editing
Creates pictures from prompts and changes uploaded images according to written instructions.
Templates
Supplies thousands of pre-sized templates for publishing to different channels.
REST API and SDKs
Exposes image and video generation to developers, with client libraries for Python, Node, Go and Rust.
Screenshots
Use Cases
- Social Media Clips
- Turn a prompt or still image into a short video for a post.
- Campaign Asset Production
- Produce many image and video variations for an advertising campaign.
- Restyling Footage
- Convert an existing clip into a different visual style, such as animation.
- Narrated Portraits
- Make a still portrait speak using a recorded voice track.
- Automated Media Pipelines
- Generate personalised images or videos from another application through the API.
Things to know
- Credits roll over
- The site states that plan credits carry over instead of being lost at the end of a period.
- Free limits differ per tool
- How much can be done without paying, and which modes are open, depends on the individual tool.
- Export quality depends on plan
- Maximum export resolution, upload size and the number of simultaneous generations rise with each paid tier.
FAQs
What is Magic Hour?
Magic Hour is an online AI studio with tools for generating and editing videos, images and audio.
What is Magic Hour used for?
Magic Hour is used to create videos from text or photos, generate and edit images, make talking photos and lip-synced clips, and build media workflows through its API.
Is Magic Hour free?
Magic Hour lets you try supported video, image and editing tools free without a credit card. What is included at no cost differs from tool to tool, and paid plans add more credits and higher-resolution exports.
How much does Magic Hour cost?
Magic Hour offers Creator, Pro and Business plans with monthly or yearly billing, plus credit packs. See the official pricing page for current prices.
Do I need an account to use Magic Hour?
No. Magic Hour says supported free tools work without an account; signing up is needed for saved projects, account credits and some workflows or models.
Does Magic Hour have an API?
Yes. Magic Hour provides a REST API and publishes SDKs for Python, Node, Rust and Go.
Can I use Magic Hour output commercially?
Magic Hour lists commercial use and watermark-free exports among the benefits of its paid plans.
Who it's for
- Content creators
- Marketing teams
- Agencies
- Developers
- Social media managers
Used in these workflows
- Short-form video from idea to posted clip: which AI tool does which jobStage 3: Shooting or generating footage
- Where AI tools fit in making a documentary, from research to subtitlesStage 5: Illustrative footage and b-roll
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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Alternatives to Magic Hour
| Tool | Free plan | Starting price | API |
|---|---|---|---|
 A2EAI video and image toolset covering image to video, face and head swap, lip sync, voice cloning and avatars. |
Yes | — | Yes |
 GoEnhance AIAI video and image platform that gathers many generation models and tools such as video-to-video, face swap and lip sync. |
Yes | — | Yes |
 Kling AIAI video and image generator with a creative studio, agent-driven canvas, API and desktop and mobile apps. |
— | — | Yes |
 DeeVid AIAll-in-one AI studio for generating videos, images, avatars, voice and music from text, photos or clips. |
Yes | $10/mo | — |
 DreaminaMulti-model AI platform for generating images, videos and talking avatars, including Seedream and Seedance. |
Yes | — | — |
Listed in the same categories as Magic Hour. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All AI Video Generator tools