Pridi

Try Pridi

Weights and styles

• ExtraLight 200Pridi ExtraLight
• Light 300Pridi Light
• Regular 400Pridi Regular
• Medium 500Pridi Medium
• SemiBold 600Pridi SemiBold
• Bold 700Pridi Bold

About Pridi

Pridi is a slab serif family that sets Latin and Thai side by side. The Latin letters in the specimen have flat rectangular serifs, modest stroke contrast and a fairly large lowercase; the Thai is a looped design which, the official notes say, harmonises with the Latin although no Thai glyph was given a slab. The name means joyful in Thai. Six weights run from ExtraLight 200 to Bold 700; there are no italics and the family is not a variable font. Its 764 glyphs cover Thai together with the Latin, Latin Extended and Vietnamese character sets. The notes explain that informal looped Thai is drawn with simplified details, which made the heavier weights possible, and they caution that a few Thai letters resemble one another in very short texts. Cadson Demak leads the project, and the fonts are published under the SIL Open Font License 1.1.

Where Pridi works

Thai and Latin magazine text

The official notes name magazines and other print media as the intended setting, and Light to Medium give a text weight for each paper and size.

Advertising headlines

SemiBold and Bold turn the slab serifs into a dense headline, with a Thai design of matching weight alongside.

Bilingual brand material

Six weights shared by both scripts keep a Thai and an English line in the same voice on packaging and signage.

Reports and annual reviews

ExtraLight for large figures and Regular for text build a hierarchy from one family.

Glyphs

Language support

The family contains the core letters these languages are written with:

• English
• French
• German
• Spanish
• Portuguese
• Italian
• Dutch
• Swedish
• Norwegian
• Danish
• Finnish
• Icelandic
• Catalan
• Turkish
• Polish
• Czech
• Slovak
• Hungarian
• Romanian
• Croatian
• Slovenian
• Lithuanian
• Latvian
• Estonian
• Vietnamese

Writing systems with glyphs in the family besides Latin: Thai. These are listed as scripts, not as a promise for every language written in them.

Character sets found in the files: latin, latin-ext, thai, vietnamese. The language list is a check of required letters against the font, not a promise of typographic quality in each language.

License

Fonts that pair with Pridi

Suggestions come from simple rules on the records: a contrasting classification and enough weights to carry body text. They are a starting point, not a verdict.

Use Pridi on the web

Download the family and host the files on your own site, then declare them in CSS. Please do not link to the files on trendhub.net: preview files here are subsets and their addresses change.

@font-face {
  font-family: "Pridi";
  src: url("/assets/fonts/Pridi-Bold.ttf") format("truetype");
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Pridi";
  src: url("/assets/fonts/Pridi-ExtraLight.ttf") format("truetype");
  font-weight: 200;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Pridi";
  src: url("/assets/fonts/Pridi-Light.ttf") format("truetype");
  font-weight: 300;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Pridi";
  src: url("/assets/fonts/Pridi-Medium.ttf") format("truetype");
  font-weight: 500;
  font-style: normal;
  font-display: swap;
}
/* …and 2 more files in the package, declared the same way */

body {
  font-family: "Pridi", serif;
}

Or load it from the official source. Google Fonts serves Pridi with this markup:

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Pridi:wght@200;300;400;500;600;700&display=swap" rel="stylesheet">

Things to know

No italics

All six styles are upright. Emphasis comes from weight.

Look-alike Thai letters

The official notes point to groups of Thai glyphs that resemble each other and may be confused in very short texts, so check short labels carefully.

Who is credited

The designer credit and the copyright notice name Cadson Demak; the font's own name table lists Katatrad Team as designer.

FAQs

Similar fonts

Other families in the same classification, ordered by shared use tags. All slab serif fonts