Pacifico

Try Pacifico

Weights and styles

• Regular 400Pacifico Regular

About Pacifico

Pacifico is a brush script in which the lowercase letters link along the baseline into one continuous stroke. The specimen shows thick lines of nearly constant width with rounded ends, a slight forward lean, looped capitals and upright, rounded numerals. The official notes give its history in steps: Vernon Adams drew it in 2011, taking 1950s American surf culture as the reference; Jacques Le Bailly redrew it in 2016; Botjo Nikoltchev and Ani Petrova added Cyrillic in 2017; and a June 2019 update extended the Cyrillic further. Pacifico comes in a single style, Regular, and is not a variable font. Its 1,514 glyphs, a large number for a script, cover Latin, Latin Extended, Cyrillic and Vietnamese and include the alternates that keep the joins between letters smooth.

Where Pacifico works

Cafe, surf and beach branding

Thick rounded strokes and joined letters give a shop name the look of a hand-painted sign.

Logos and wordmarks

A single word in Pacifico forms a compact, connected shape that works as a mark.

Social media graphics

Short phrases stay legible at small sizes because the stroke is heavy and even.

Labels and packaging

The retro brush style suits jars, bottles and stickers where one line carries the product name.

Titles in Russian or Ukrainian

Cyrillic letters join in the same way as the Latin ones.

Glyphs

Language support

The family contains the core letters these languages are written with:

• English
• French
• German
• Spanish
• Portuguese
• Italian
• Dutch
• Swedish
• Norwegian
• Danish
• Finnish
• Icelandic
• Catalan
• Turkish
• Polish
• Czech
• Slovak
• Hungarian
• Romanian
• Croatian
• Slovenian
• Lithuanian
• Latvian
• Estonian
• Vietnamese
• Russian
• Ukrainian
• Bulgarian

Writing systems with glyphs in the family besides Latin: Cyrillic. These are listed as scripts, not as a promise for every language written in them.

Character sets found in the files: cyrillic, cyrillic-ext, latin, latin-ext, vietnamese. The language list is a check of required letters against the font, not a promise of typographic quality in each language.

License

Fonts that pair with Pacifico

Suggestions come from simple rules on the records: a contrasting classification and enough weights to carry body text. They are a starting point, not a verdict.

Use Pacifico on the web

Download the family and host the files on your own site, then declare them in CSS. Please do not link to the files on trendhub.net: preview files here are subsets and their addresses change.

@font-face {
  font-family: "Pacifico";
  src: url("/assets/fonts/Pacifico-Regular.ttf") format("truetype");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

body {
  font-family: "Pacifico", cursive;
}

Or load it from the official source. Google Fonts serves Pacifico with this markup:

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Pacifico&display=swap" rel="stylesheet">

Things to know

One weight, no bold

Pacifico exists in Regular only; there is no italic or bold.

Capitals are not for all-caps

In the specimen a row of capitals collides, since each capital is drawn to lead into lowercase letters.

Greek is not covered

Cyrillic and Vietnamese are included; Greek is not.

FAQs

Collections with Pacifico

• Fonts for packaging and product labels

  Brush scripts, soft serifs and sturdy display faces for jars, boxes, bottles and tags, where a name has to work on a small curved surface.

• Retro script fonts with a mid-century feel

  Connected brush and monoline scripts in the manner of 1930s to 1960s advertising, film titles, painted signs and record sleeves.

Similar fonts

Other families in the same classification, ordered by shared use tags. All script fonts