Hedvig Letters Serif

Try Hedvig Letters Serif

Weights and styles

• Regular 400Hedvig Letters Serif Regular

Hedvig Letters Serif is a variable font: the download holds the whole weight range in one file, and the named weights above are positions on that range.

About Hedvig Letters Serif

Hedvig Letters Serif is a serif typeface created as part of the brand type of Hedvig, a digital insurance company. Kanon Foundry developed it with Hedvig's own design department; the name table credits Alexander Örn and Tor Weibull. The concept was to work from a non-type-designer's point of view: the optical corrections that usually make shapes look balanced were left out, and the resulting oddities were kept as character. In the specimen this reads as a moderate-contrast serif with bracketed serifs, round generous bowls and lining figures. The family has a sans companion, Hedvig Letters Sans, which does the everyday work in the brand. Hedvig Letters Serif comes as a single Regular weight in a variable file whose optical size axis runs from 12 to 24, with 459 glyphs for Latin and Latin Extended.

Where Hedvig Letters Serif works

Brand headlines and campaign copy

The serif was drawn for the punchy copy lines of an insurance brand, so short statements at large size are its home ground.

Editorial openers

Setting the optical size towards 24 gives titles and standfirsts the finer display drawing.

Intro paragraphs

Towards 12 on the optical size axis the design is tuned for smaller sizes, which helps a lead paragraph under a headline.

Identities that want a human touch

Uncorrected, slightly odd letterforms give a wordmark or tagline a hand-made quality without leaving the serif tradition.

Glyphs

Language support

The family contains the core letters these languages are written with:

• English
• French
• German
• Spanish
• Portuguese
• Italian
• Dutch
• Swedish
• Norwegian
• Danish
• Finnish
• Icelandic
• Catalan
• Turkish
• Polish
• Czech
• Slovak
• Hungarian
• Romanian
• Croatian
• Slovenian
• Lithuanian
• Latvian
• Estonian

Character sets found in the files: latin, latin-ext. The language list is a check of required letters against the font, not a promise of typographic quality in each language.

License

Fonts that pair with Hedvig Letters Serif

Suggestions come from simple rules on the records: a contrasting classification and enough weights to carry body text. They are a starting point, not a verdict.

Use Hedvig Letters Serif on the web

Download the family and host the files on your own site, then declare them in CSS. Please do not link to the files on trendhub.net: preview files here are subsets and their addresses change.

@font-face {
  font-family: "Hedvig Letters Serif";
  src: url("/assets/fonts/HedvigLettersSerif-Regular-VariableFont_opsz.ttf") format("truetype");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

body {
  font-family: "Hedvig Letters Serif", serif;
}

Or load it from the official source. Google Fonts serves Hedvig Letters Serif with this markup:

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Hedvig+Letters+Serif&display=swap" rel="stylesheet">

Things to know

Regular only

There is one weight, 400, and no italic or bold. The variable file changes optical size, not weight.

Optical size from 12 to 24

Applications with automatic optical sizing pick a value from the font size; elsewhere the opsz axis is set by hand.

Irregularities are intended

According to the official notes, the makers embraced imperfections instead of correcting them, so some letters look slightly unusual by design.

FAQs

Collections with Hedvig Letters Serif

• Variable fonts with an optical size axis

  Variable families that redraw themselves for the size they are set at: sturdier and looser when small, finer and tighter when large.

Similar fonts

Other families in the same classification, ordered by shared use tags. All serif fonts