Wellows
AI visibility platform that tracks how often AI search engines cite a brand and suggests content and outreach to improve it.
Wellows is an AI visibility platform used by brands and by agencies. Wellows runs a set of prompts every day on ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, records which sources each answer cites, and scores how often a brand appears against competitors. It then recommends pages to write, pages to fix and websites to contact.
Best for SEO teams and agencies that need to measure and report a brand's presence in AI-generated answers and want concrete next steps rather than a score alone.
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- Web, Plugin
- Pricing model
- Subscription
- Free trial
- Yes
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Last verified: . Information taken from wellows.com.
What is Wellows?
Wellows is a monitoring and optimisation tool for what is often called generative engine optimisation. Instead of counting brand mentions alone, it tracks citations: the web pages an AI system drew on when composing an answer. Two checks are run, one for answers that name the brand directly and one for cited pages that include the brand's domain without naming it. Results feed a Citation Score and a rank against named competitors, updated daily and kept as history. The tool also reads how the brand is described on the cited pages to judge sentiment. On the action side, it lists content opportunities with suggested titles, includes a writing agent called KIVA that drafts pages using Google Search Console data, and supplies outreach contacts for third-party pages. Agencies can present reports under their own name through white-label dashboards.
Key Features
Citation Tracking
Records both direct brand mentions in AI answers and appearances of the brand's domain inside cited sources.
Competitor Ranking
Shows a brand's share of visibility next to named rivals across each AI engine.
Daily Movement
Flags citations that were gained, lost, kept or reworded since the previous day, down to the URL.
Sourced Sentiment
Assesses how the brand is described on the pages the AI cited.
KIVA Writing Agent
Drafts new pages inside the platform, informed by the site's own Search Console data.
Outreach Lists
Identifies third-party pages that AI engines cite and provides a contact and a message template.
How Wellows works
See
Check the Citation Score and rank to learn where the brand stands today.
Craft
Use the ranked content opportunities and the writing agent to produce or fix pages.
Prove
Compare two dates in the daily history to show what changed.
Sell
Agencies package the same loop as a white-label service for clients.
Screenshots
Use Cases
- Benchmarking AI Visibility
- Find out where a brand stands in AI answers for its category.
- Closing Citation Gaps
- See which pages cite competitors but not you, and plan content to match.
- Agency Client Reporting
- Deliver white-label dashboards for each client and country.
- Pitching Prospects
- Set up a prospect as a project and show their gaps during a sales pitch.
- Regional Comparison
- Track separate projects for different markets under one account.
Things to know
- Plans differ only by balance
- The site says every feature is on every plan and that the monthly number of AI answers is the only difference.
- Collection pauses at zero
- When the balance runs out, prompt collection stops until the next billing date, no extra charge is made and existing history stays readable.
- No rollover
- Unused answers do not carry over into the following month.
- Case-study figures are examples
- The citation gains quoted on the site come from individual customer cases and are not presented here as expected results.
FAQs
What is Wellows?
Wellows is an AI visibility platform that tracks how a brand is cited in answers from AI search engines and recommends ways to improve it.
What is Wellows used for?
Wellows is used to monitor brand citations in AI answers, compare them with competitors and plan content and outreach that could earn more citations.
Which AI engines does Wellows track?
Wellows tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, and says all five are included on every plan.
Does Wellows have a free trial?
Yes. Wellows advertises a 7-day free trial, and it also offers free tools that need no signup.
How does Wellows pricing work?
Wellows sells a monthly balance of AI answers across Basic, Standard, Growth, Scale and custom plans; one prompt on one engine for one day uses one answer. See the official pricing page for current prices.
Does Wellows limit projects or seats?
No. Wellows states that projects and team seats are unlimited on every plan and draw on the same monthly balance.
Does Wellows integrate with other tools?
Yes. Wellows lists a Google Search Console integration and a WordPress plugin on every plan.
Who it's for
- SEO teams
- Marketing agencies
- Brand managers
- Startups
- Consultants
- Freelancers
Used in these workflows
- Getting found in search and in AI answers: tools for audits, content, citations and linksStage 5: AI answer visibility
- Getting found in search and in AI answers: tools for audits, content, citations and linksStage 6: Links and digital PR
Each guide lists the stages of one job and the tools that help at each stage. All guides
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