Frase.io
Content platform that audits, researches, drafts, publishes and monitors pages for Google and AI search.
Frase.io is a content platform for search engine optimisation and for visibility in AI answers. Frase.io is used by pointing it at a website: it audits the pages, proposes topics, drafts articles in the brand's voice, publishes them to a CMS after approval and then monitors rankings and AI mentions. A 7-day trial needs no credit card.
Best for Content and SEO teams, agencies and solo site owners who want research, drafting, publishing and monitoring handled in one tool.
- Platforms
- Web, API, MCP
- Pricing model
- Subscription
- Starting price
- $39 per month Starter plan with yearly billing; $49 on month-to-month billing
- Free trial
- Yes
- API
- Yes
- Made by
- Frase
- Added
Last verified: . Information taken from frase.io.
What is Frase.io?
Frase is a content platform that covers search engine optimisation and visibility in AI answers within one workflow. It audits a site page by page, scores each page for search and for AI readiness, and orders the fixes by expected value. An opportunity report draws on search data, competitor gaps, declining pages and visitor questions to suggest what to write next. Drafts are produced by an AI agent against a brand profile learned from existing content or set in the Brand Hub, then sent to a review queue. Approved pieces go out to Webflow, WordPress, Wix or Sanity, or to the hosted FraseCMS. Content Guard watches published pages for ranking and traffic decline and drafts revisions, while AI Visibility tracks mentions in assistants such as ChatGPT, Perplexity and Gemini. An MCP server and a CLI are included on every plan.
Key Features
Site Audit
Checks every page, assigns search and AI-readiness scores and bundles prioritised fixes into a Fix Pack.
Opportunity Report
Ranks possible work, such as near-first-page keywords, competitor gaps and decaying pages, by likely payoff.
AI Agent Drafting
Writes articles against the pages that already rank and the brand profile, in more than 70 languages.
CMS Publishing
Sends finished posts, formatted and with schema, to WordPress, Webflow, Sanity, Wix or FraseCMS.
Content Guard
Monitors live pages for falling rankings or traffic and prepares a revision for approval.
AI Visibility and Frase Answers
Tracks share of voice in AI assistants daily and captures visitor questions through an on-site widget.
How Frase.io works
Audit the site
Frase checks each page and scores it for search and for AI answers.
Review the opportunities
A ranked list shows which fixes and new topics are worth doing first.
Draft in your voice
The agent writes or revises content using the brand profile and current top results.
Approve and publish
Drafts wait in a review queue, then go to your CMS or FraseCMS.
Monitor and fix
Rankings and AI mentions are checked daily, and slipping pages get a drafted revision.
Screenshots
Use Cases
- Planning a Content Calendar
- Use the opportunity list to decide which topics to cover first.
- Refreshing Declining Articles
- Let Content Guard flag a slipping page and draft the update.
- Tracking AI Citations
- See whether assistants name your pages as a source and where they do not.
- Agency Reporting
- Run several client sites and export reports for each on the Scale plan.
- Working from an AI Assistant
- Drive research, drafting and publishing from Claude, Cursor or a terminal through the MCP server and CLI.
Pricing
Starter
$39
per month, billed yearly; $49 per month on monthly billing
10 articles and 50 audit pages per month
- 1 seat, 1 site
- Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS
- Content Guard on 10 pages
Professional
$103
per month, billed yearly; $129 per month on monthly billing
40 articles and 250 audit pages per month
- 3 seats and 5 sites
- Extra seats at $29 per month
- Content Guard on 75 pages
- Optional pay-as-you-go
Scale
$239
per month, billed yearly; $299 per month on monthly billing
100 articles and 1,000 audit pages per month
- 5 seats and up to 10 domains
- Content Guard on 300 pages
- Exportable client reports
Enterprise
Custom
contact sales, custom
Custom limits
- Custom seats and domains
- SSO and SAML
- White-label reports and client portal
Prices as stated in the text of the official pricing page, which says prices are in USD. Figures are the monthly rates with yearly billing; the month-to-month rate is given beside each. FraseCMS hosting upgrades are priced separately. Checked 9 Oct 2026 at frase.io.
Things to know
- Trial terms
- The free trial lasts 7 days and no card is requested until a plan is chosen.
- Usage caps
- Starter stops at its monthly limits; the Professional and Scale tiers allow optional overage billing, which is switched off by default.
- White-label is Enterprise only
- Branded client portals and white-label reports are not part of the Starter, Professional or Scale plans.
- Results take time
- The pricing page itself notes that rankings and AI citations build in the weeks after publishing, not during a trial.
FAQs
What is Frase.io?
Frase.io is a content platform that researches, writes, optimises, publishes and monitors web content for Google search and AI answer engines.
What is Frase.io used for?
Frase.io is used to audit a site, find topics, draft articles in a brand's voice, publish them to a CMS and track rankings and AI mentions.
How much does Frase.io cost?
With yearly billing, Frase's pricing page lists Starter at $39 per month, Professional at $103 and Scale at $239; month to month they are $49, $129 and $299. Enterprise pricing is custom. Prices are in USD.
Does Frase.io have a free trial?
Yes. Frase offers a 7-day free trial that does not require a credit card.
Does Frase.io have an API?
Yes. Frase lists an MCP server, a CLI and an API, and says the MCP server and CLI are available on every plan.
Which CMS platforms does Frase.io publish to?
Frase can push content to Webflow, WordPress, Wix and Sanity, or to its own FraseCMS, which can be hosted or headless.
Does Frase.io publish content automatically?
Only if you allow it. Frase keeps drafts in a review queue by default, and you can opt in to let low-risk fixes or chosen content types go out on their own.
Which AI assistants does Frase.io track?
Frase's AI Visibility covers ChatGPT and Google AI on Starter, adds Perplexity on Professional and adds Claude and Gemini on Scale.
Who it's for
- Content marketers
- SEO teams
- Agencies
- Freelance writers
- In-house marketing teams
Read about it
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Alternatives to Frase.io
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|---|---|---|---|
 Averi AIAI content marketing workflow for startups that plans topics, drafts optimised articles and publishes to your CMS. |
No | — | — |
 OutrankAI SEO platform that plans keywords, then writes and publishes daily blog articles and builds backlinks automatically. |
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Junia AIAI SEO writer that researches keywords, drafts long-form articles and publishes them to your CMS on a schedule. |
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 OpenSEOOpen-source SEO platform with keyword, backlink, rank and audit tools that connects to AI agents over MCP. |
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 Peec AIAI search analytics that tracks how often and how favourably AI assistants mention a brand. |
— | — | Yes |
Listed in the same categories as Frase.io. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Copywriting & SEO Writing tools