Trakkr
AI visibility platform that tracks how AI models mention and rank a brand and suggests fixes.
Trakkr is an AI visibility platform that monitors how eight AI models, including ChatGPT, Claude, Gemini and Perplexity, mention and rank a brand. Trakkr is used by choosing buyer questions to track, reviewing daily results on citations, perception and competitors, and working through the prioritised actions it generates, optionally via a connected AI assistant.
Best for Brand and agency teams that want to measure and improve how AI assistants present a brand in answers.
- Platforms
- Web, API, MCP
- Pricing model
- Subscription
- Free trial
- Yes
- API
- Yes
- Made by
- Trakkr
- Added
Last verified: . Information taken from trakkr.ai.
What is Trakkr?
Trakkr is an AI visibility platform that measures how AI assistants answer the questions a brand's buyers ask. Each day it runs the prompts you select across eight models, namely ChatGPT, Gemini, Claude, Perplexity, Meta AI, Grok, DeepSeek and Google AI Overviews, and records where the brand is mentioned, its position, the URLs cited, the competitors named and the sentiment and framing of each answer. Separate views cover citations, perception, competitors and AI crawler activity on your site. The collected data is turned into a prioritised list of actions with playbooks, such as adding schema markup or unblocking a crawler in robots.txt. Through an MCP server, assistants like Claude, ChatGPT or Cursor can read the data and apply technical fixes once you approve them. Free utilities include a query scanner, site grader and llms.txt generator. Plans are Growth, Scale and Enterprise, with a 14-day trial, a REST API on Scale and white-label portals for agencies.
Key Features
Multi-model tracking
Runs each active prompt daily on eight AI models and reports where the brand appears in the answers.
Citation analysis
Shows which websites and source types the models cite when they mention the brand.
Competitor rankings
Ranks the brand against named rivals and charts how visibility shifts over time.
Prioritised actions
Converts findings into an ordered task list with playbooks, sorted by expected return.
Assistant connection
Exposes the data through an MCP server so a connected AI assistant can propose and apply fixes with approval.
Crawler monitoring
Counts visits from AI crawlers such as those of ChatGPT, Claude and Perplexity.
How Trakkr works
Choose buyer questions
Select the category prompts that matter for your brand.
Daily model runs
Trakkr submits every active prompt to eight AI models each day.
Answers are analysed
Each response is examined for brand mentions, ranking, the URLs it cites, rival brands and tone.
Act on the list
Work through the prioritised actions yourself or hand technical ones to a connected assistant.
Screenshots
Use Cases
- Monitoring Brand Presence in AI Answers
- Follow how often and how high a brand is recommended for category questions.
- Finding Influential Sources
- Identify the review sites, forums or news outlets that models rely on.
- Agency Client Reporting
- Give each client a white-label portal with its own visibility data.
- Fixing Technical Blockers
- Spot a blocked AI crawler or missing schema and correct it.
- Competitive Benchmarking
- Compare visibility scores with competitors across models.
Things to know
- Trial conditions
- The 14-day trial needs a card and begins on the Growth plan, with upgrades possible at any point.
- Plan limits
- Growth tracks one brand with 50 prompts; Scale tracks ten brands and adds unlimited seats, white-label portals and the REST API.
- Signals are kept apart
- Trakkr reports visibility, referral visits and crawler requests separately and notes that a change coinciding with work does not prove the work caused it.
- History after switching
- Prompts can be imported from another tool by CSV, but historical scores start fresh.
FAQs
What is Trakkr?
Trakkr is an AI visibility platform that tracks how AI models describe, cite and rank a brand and recommends actions to improve it.
What is Trakkr used for?
Trakkr is used by brand teams and agencies to monitor answers from AI assistants to buyer questions, compare against competitors and act on the gaps.
Which AI models does Trakkr track?
Trakkr tracks eight: ChatGPT, Gemini, Claude, Perplexity, Meta AI, Grok, DeepSeek and Google AI Overviews.
Does Trakkr have a free trial?
Yes. Trakkr offers a 14-day free trial that starts on the Growth plan and requires a card.
How much does Trakkr cost?
Trakkr sells Growth, Scale and Enterprise plans with monthly or annual billing, and every plan includes all tracked models. See the official pricing page for current prices.
Does Trakkr have an API?
Yes. Trakkr lists REST API access on the Scale plan and publishes an API reference, and it also provides an MCP server.
How does Trakkr measure AI visibility?
Trakkr sends your chosen questions to each model every day and checks each response for brand mentions, ranking position, citations, competitors and tone.
Who it's for
- Brand teams
- Marketing agencies
- SEO specialists
- Startups
- Enterprises
Used in these workflows
- Getting found in search and in AI answers: tools for audits, content, citations and linksStage 5: AI answer visibility
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
No comments yet. If you have used Trakkr, tell other readers how it went.
Alternatives to Trakkr
| Tool | Free plan | Starting price | API |
|---|---|---|---|
 LLM PulseAI search visibility platform that tracks how ChatGPT, Gemini, Perplexity and Google AI mention and cite a brand. |
— | — | Yes |
 Peec AIAI search analytics that tracks how often and how favourably AI assistants mention a brand. |
— | — | Yes |
 WellowsAI visibility platform that tracks how often AI search engines cite a brand and suggests content and outreach to improve it. |
— | — | — |
 GoodieAnswer engine optimization platform that tracks, improves and measures brand visibility across AI search. |
— | — | Yes |
diibWebsite growth tool whose AI analyst, Dash, scans a site for SEO issues and gaps in AI-search visibility. |
Yes | — | — |
Listed in the same categories as Trakkr. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All SEO & AI Visibility tools