OtterlyAI
AI search monitoring platform that tracks how brands are mentioned and cited in ChatGPT, Perplexity and Google AI Overviews.
OtterlyAI is an AI search monitoring tool that shows how often a brand is mentioned and which web pages are cited in answers from ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. OtterlyAI is used by entering a set of prompts, which the platform runs daily, and then reviewing visibility reports, audits and optimisation recommendations.
Best for Marketing teams and agencies that need to measure and improve how a brand shows up in AI-generated search answers.
- Listed in
- SEO & AI Visibility
- Platforms
- Web, API, MCP
- Pricing model
- Subscription
- Free trial
- Yes
- API
- Yes
- Made by
- Otterly.AI
- Added
Last verified: . Information taken from otterly.ai.
What is OtterlyAI?
OtterlyAI is a monitoring and optimisation platform for AI search, built to show how a brand, its website and its content appear in answers produced by generative engines. Users assemble a library of prompts that mirror the questions real customers ask, and OtterlyAI runs them on a schedule across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude available as add-ons. Reports show brand mentions, average position, cited links, sentiment and how competitors compare. Beyond tracking, the product includes a prompt research tool, page-level audits that check crawlability and predict citation potential, content briefs and on-page recommendations for generative engine optimisation. Higher plans add API and MCP access, a Looker Studio connector and agent analytics. New accounts start with a seven-day trial.
Key Features
Brand Visibility Tracking
Records when and where a brand is named in AI answers and compares the count and average position with chosen competitors.
Link Citation Analysis
Lists the web pages that AI engines cite for each prompt, showing which domains are treated as sources.
AI Prompt Research
Surfaces the questions, topics and intent patterns people bring to AI search in a given category.
GEO Audit
Checks individual URLs for crawlability and AI-readiness and gives a predictive score before publication.
Recommendations and Briefs
Turns audit findings into on-page suggestions and content briefs aimed at raising the chance of being cited.
API, MCP and Reporting Connectors
Standard and Premium plans include API and MCP request quotas and a Google Looker Studio connector for custom reports.
How OtterlyAI works
Build a prompt library
Write conversational questions that prospects would put to an AI assistant.
Let OtterlyAI run them
The platform submits the prompts to the selected AI engines every day.
Review mentions and citations
Reports show which brands and links appeared, how often and in what context.
Act on recommendations
Audits and suggestions point to the pages and sources worth improving.
Screenshots
Videos
Use Cases
- Competitor Benchmarking
- See whether AI engines recommend your brand or a rival when asked category questions.
- Agency Client Reporting
- Run separate workspaces per client and deliver branded reports through Looker Studio.
- Pre-Publish Content Checks
- Audit a draft page for AI crawlability before it goes live.
- Multi-Country Monitoring
- Track the same prompts in different markets using the 50+ supported countries.
- Source Strategy
- Identify which third-party sites are cited most often and plan PR or community work around them.
Things to know
- Some engines are add-ons
- Plans cover four engines by default; Claude, Google AI Mode and Gemini are bought as extras.
- Prompt quotas define the plans
- Lite covers 15 tracked prompts, Standard 100 and Premium 400, with Enterprise starting from 1,000.
- Trial terms
- The free trial lasts seven days and does not ask for a credit card.
- Team size is not limited
- Every plan allows an unlimited number of team members, and tracking runs daily.
FAQs
What is OtterlyAI?
OtterlyAI is a platform that monitors and helps improve how brands appear in AI search engines such as ChatGPT, Perplexity and Google AI Overviews.
What is OtterlyAI used for?
OtterlyAI is used to track brand mentions and website citations in AI-generated answers, benchmark competitors and audit content for generative engine optimisation.
Is OtterlyAI free?
OtterlyAI is a paid subscription, but new users get a seven-day free trial with no credit card needed. The site also offers a set of free GEO tools.
How much does OtterlyAI cost?
OtterlyAI sells Lite, Standard, Premium and Enterprise plans on monthly or annual billing. Current figures are on the official pricing page.
Does OtterlyAI have an API?
Yes. OtterlyAI includes API access and MCP access on its Standard and Premium plans, each with a monthly request quota.
Which AI engines does OtterlyAI track?
OtterlyAI tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot as standard. Google AI Mode, Gemini and Claude can be added as paid extras.
Why do OtterlyAI results differ from my own searches?
OtterlyAI aims for a neutral reading, while assistants such as ChatGPT personalise answers with stored memory, search history and location. A manual query can therefore return something different from the report.
Who it's for
- Marketing teams
- SEO specialists
- Agencies
- Content strategists
- Brand managers
Used in these workflows
- Getting found in search and in AI answers: tools for audits, content, citations and linksStage 2: Keyword and question research
- Getting found in search and in AI answers: tools for audits, content, citations and linksStage 5: AI answer visibility
- Writing a blog for search: AI tools from keyword research to rank trackingStage 9: Tracking rankings and AI visibility
Each guide lists the stages of one job and the tools that help at each stage. All guides
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Listed in the same category as OtterlyAI. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All SEO & AI Visibility tools