Aura
AI landing page builder that generates designs from prompts, with templates, a CMS and HTML or Figma export.
Aura is an AI design tool for building landing pages. Aura generates a page from a written prompt using a choice of code and image models, or starts from a community template that you remix, then lets you edit the design visually, manage content with a built-in CMS, publish it, or export it as HTML or a Figma file.
Best for Designers and founders who want a polished landing page quickly and need to take the result into HTML or Figma afterwards.
- Listed in
- App & Website BuildersUI & UX Design
- Platforms
- Web, MCP
- Pricing model
- Freemium
- Free plan
- Yes
- Free trial
- Yes
- Made by
- Aura
- Added
Last verified: . Information taken from aura.build.
What is Aura?
Aura is a web-based builder that creates landing page designs with AI. You type a prompt and select a model, and Aura produces a page that can be adjusted in a visual editor. A gallery of community templates, split into free, Pro and paid items, offers another starting point: templates can be remixed, and their full prompts and DESIGN.md files copied. The product also includes components, generated images and icons, a CMS with collections, SEO settings, analytics and one-click publishing to a subdomain or a custom domain. Finished sites can be exported as HTML, and paid tiers add Figma import and export. Usage is counted in prompts, with every AI model drawing from the same monthly allowance, and extra credits can be bought separately. Creators are able to sell their own templates through the marketplace.
Key Features
Prompt-Based Page Generation
Creates a landing page design from a text prompt using code models from several providers.
Template Gallery and Remix
Offers community templates that can be remixed, along with their original prompt and DESIGN.md file.
Built-In CMS
Stores site content in collections and items, with the number of each depending on the plan.
HTML and Figma Export
Exports a finished site as HTML and, on paid plans, moves designs to and from Figma.
Image and Asset Generation
Generates images and icons with image models and provides background removal and upscaling on paid tiers.
Publishing and Domains
Publishes a project to a subdomain or a custom domain and reports traffic through built-in analytics.
Use Cases
- Product Launch Page
- Generate a landing page for a new product from a short description.
- Portfolio Site
- Remix a portfolio template and replace the content with your own work.
- Design Handoff
- Produce a concept in Aura and export it to Figma for further refinement.
- Client Websites
- Build a page with CMS collections so that a client can update the content.
- Selling Templates
- Publish your own designs in the marketplace for other users to buy.
Things to know
- Free account has no AI prompts
- Without a trial, subscription or credits, the free tier is limited to browsing, remixing and exporting HTML for personal use.
- Trial needs a payment method
- The 3-day trial with 20 prompts requires card details up front and converts unless cancelled.
- Credits do not unlock Pro features
- Top-up credits add AI usage and do not expire, but Figma export, Pro templates and commercial use still need a subscription.
- One shared usage limit
- Prompts sent to any of the supported models count toward the same monthly total.
FAQs
What is Aura?
Aura is an AI landing page builder. It generates page designs from prompts and includes templates, components, a CMS and publishing.
What is Aura used for?
Aura is used to design and publish landing pages, portfolios and marketing sites, and to export those designs as HTML or Figma files.
Is Aura free?
Aura has a free account that allows browsing, remixing templates and HTML export, but it includes no AI prompts. Generating with AI requires a trial, a paid plan or purchased credits.
How much does Aura cost?
Aura offers Pro, Max, Ultra and Elite subscriptions with monthly or annual billing, plus one-time credit packs. Check the official pricing page for current figures.
Does Aura have a free trial?
Yes. Aura's Pro, Max and Ultra plans begin with a 3-day trial that includes 20 prompts. A payment method is required, and cancelling before the trial ends avoids a charge.
Can Aura export to Figma?
Yes. Aura supports Figma export on paid plans, and HTML export is available on the free account as well.
Which AI models does Aura use?
Aura's pricing page lists Grok, GPT, Claude and Gemini models for code generation and separate image models, all counted against one usage limit.
Who it's for
- Designers
- Founders
- Indie developers
- Marketers
- Freelancers
- Agencies
Used in these workflows
- Launching a product with AI: what to use from positioning to feedbackStage 2: Landing page and waitlist
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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Alternatives to Aura
| Tool | Free plan | Starting price | API |
|---|---|---|---|
 GetLayersLibrary of website templates, 3D scenes, sections and gradients delivered as prompts for AI coding tools. |
Yes | — | — |
 MotionSites AILibrary of ready-made website design prompts for AI builders, also reachable by coding agents through an MCP server. |
Yes | — | — |
 ReaddyAI website builder that generates full sites from a prompt, image or URL and includes hosting, a backend and SEO tools. |
Yes | — | — |
 v0Vercel's AI app builder that turns prompts into full-stack web apps and publishes them. |
Yes | $30/mo | — |
 Magic PatternsAI design tool that turns prompts and product requirements into interactive UI prototypes matching your design system. |
Yes | — | — |
Listed in the same categories as Aura. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All App & Website Builders tools