Backlink is one of the important factors for SEO. You should get backlinks from quality websites to enrich your site with original content. However, the backlink structure should be of a certain quality. We are sharing a 6-item backlink checklist to ensure that this process is of high quality.
1 | Website Topical Relevance.
If the site you’re getting a link from is about cooking and your website is about digital marketing, then the backlink won’t have much of an impact.
2 | Page Topical Relevance. The same goes for the page where the backlink is placed.
An article about accounting linking to a gambling website won’t have much impact.
3 | DA/DR. Yes, DA and DR are third-party metrics and can’t usually be trusted.
That said, they’re super useful for understanding a backlink’s value at a glance.
Of course, you should also look at other metrics mentioned in this checklist.
4 | Website Traffic & Rankings. What’s a better way to check if a website is in Google’s good graces than looking at its own rankings?
If a site drives organic traffic, then that’s definitely a green flag.
5 | Traffic Trends. Is the website growing in traffic or have they been penalized?
If there’s a sharp decline in site traffic, that’s a red flag. (see attached image for reference)
6 | Page Metrics. Does the page you’re building a link to have its own backlinks?
Ideally, the answer should be yes, but this is not a deal-breaker.
If the rest of the metrics are OK, you shouldn’t particularly worry about this.
7 | Whether the Site Is a Link Farm.
A backlink farm is a type of website specifically created to sell backlinks.
Such sites use sketchy tactics to inflate their DA/DR metrics, making themselves look like good backlink prospects.
If a site is all bad content, AVOID.
8 | Is the Backlink Do-Follow & Not Sponsored?
More often than not, Google does not consider no-follow or sponsored links when it comes to evaluating a site’s ranking.
If you can get such a link for free, great. Otherwise, not worth it.
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