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If you are selling products or providing a service through your website, or if you have a site that informs users, you need to drive traffic to your site. Today, the most effective and result-oriented traffic comes from users acquired through Google.
There are two ways to acquire these users: The first method is Google Ads.
The second and the one we’re talking about is SEO (Search Engine Optimization). The primary priority for SEO is content; your content must be unique and understandable, and it must provide the user with the information they need.
The next step is the referral of your content. This is where backlinks come into play. You need to strengthen this structure by getting backlinks from high-value websites that match your content.
Lastly, your content must be up-to-date. It’s beneficial to keep your site updated by adding new content regularly.
You can click on our detailed article on SEO to learn more.
Let’s Examine SEO Tools
Google Analytics
Allows you to analyze your website’s traffic and track user behavior.
Google Search Console
Allows you to track important data related to your website, such as errors, search engine rankings, site maps, and indexing information.
Ahrefs
Offers many different SEO functions, such as keyword research, backlink analysis, and competitor analysis.
GTmetrix
Allows you to measure your website’s loading time and helps you identify issues that cause slow loading times.
Screaming Frog
Allows you to identify technical SEO issues with your website and makes it easier to create a site map.
Surfer SEO
On-page optimization; It optimizes the title, tags, meta descriptions, URL structure, images, links, and other elements of your content.
LowFruits
It offers keyword suggestions based on search volume, keyword difficulty, and cost per click data, making it easier for website owners and marketers to optimize their content for search engines.
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