Asset

Try Asset

Weights and styles

• Regular 400Asset Regular

About Asset

Asset is a fat face: a very heavy serif design with strong contrast and greatly extended proportions. In the specimen each letter is far wider than it is tall, massive stems are joined by hairlines, the serifs are thin and bracketed, and a, c, f and r end in ball terminals. The official description traces the design to the engraved lettering of United States dollar bills and says that, although the face is legible at medium sizes, it is intended for large settings; it was made for the web first and also works in print. The family is a single file registered as Regular 400, with 525 glyphs covering Western and Central European Latin, and it is not a variable font. Riccardo De Franceschi and Eben Sorkin are the designers, Sorkin Type Co is named as manufacturer, and the license is the SIL Open Font License 1.1.

Where Asset works

One or two word headlines

Letters this wide fill a line with a single short word.

Money and finance graphics

The banknote engraving behind the design suits prices, offers and economic stories.

Large numerals

Heavy figures with hairline joins make a price or a statistic the focus of a layout.

Wordmarks

Extreme width and contrast give a short name a shape that is recognisable from its silhouette.

Web hero titles

The face was made for the web, and it is meant to be seen at hero-banner sizes.

Glyphs

Language support

The family contains the core letters these languages are written with:

• English
• French
• German
• Spanish
• Portuguese
• Italian
• Dutch
• Swedish
• Norwegian
• Danish
• Finnish
• Icelandic
• Catalan
• Turkish
• Polish
• Czech
• Slovak
• Hungarian
• Romanian
• Croatian
• Slovenian
• Lithuanian
• Latvian
• Estonian

Character sets found in the files: latin, latin-ext. The language list is a check of required letters against the font, not a promise of typographic quality in each language.

License

Fonts that pair with Asset

Suggestions come from simple rules on the records: a contrasting classification and enough weights to carry body text. They are a starting point, not a verdict.

Use Asset on the web

Download the family and host the files on your own site, then declare them in CSS. Please do not link to the files on trendhub.net: preview files here are subsets and their addresses change.

@font-face {
  font-family: "Asset";
  src: url("/assets/fonts/Asset-Regular.ttf") format("truetype");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

body {
  font-family: "Asset", sans-serif;
}

Or load it from the official source. Google Fonts serves Asset with this markup:

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Asset&display=swap" rel="stylesheet">

Things to know

Very wide

Few characters fit on a line, so Asset is for short settings.

One style

Asset is registered as Regular 400 although it is extremely heavy; there is no lighter cut and no italic.

Latin script only

Cyrillic and Greek letters are not in the font.

FAQs

Similar fonts

Other families in the same classification, ordered by shared use tags. All display fonts