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The New Black AI

Fashion AI platform for designing clothing, generating on-model product photos and videos, and running a Shopify store.

The New Black AI is an AI platform made for fashion brands. The New Black AI generates clothing designs, places real products on AI models, runs virtual try-ons and produces product videos, lookbooks and tech packs. It also links to a Shopify store and social accounts for publishing, and offers an AI agent, an API and an MCP server.

Best for Fashion labels and online clothing sellers that need on-model imagery and campaign content without organising photo shoots.

The New Black AI website home page
Screenshot of thenewblack.ai, captured 9 Oct 2026
Platforms
Web, API, MCP
Pricing model
Subscription
Free trial
Yes
API
Yes
Added

Last verified: . Information taken from thenewblack.ai.

What is The New Black AI?

The New Black AI is a web platform that applies generative AI to the work of a fashion brand, from first sketch to product page. Its studio groups workflows by purpose: e-commerce tasks such as putting a product on a model, swapping models, try-on and ghost mannequin shots; design tasks such as turning a sketch into a garment, changing fabric or producing a flat sketch; and video formats including lookbooks, UGC-style clips, 360 product views and ads. Outputs can be enhanced to 2K or 4K and generated in bulk, and Visual DNA profiles keep results consistent with a brand's look. A brand manager links a Shopify store, analytics and ad accounts in one dashboard, scores product listings and schedules social posts. Extra tools build lookbooks, tech packs and moodboards. Work is paid in monthly credits, and an optional AI agent can carry out tasks on a schedule.

Key Features

AI Fashion Models

Generates on-model photos from a product image, flat lay or ghost mannequin, with a choice of pose, setting and body type.

Virtual Try-On

Places a real garment on a selected person or model while preserving its colour, fabric and fit.

AI Clothing Design

Creates garment visuals from a description or sketch and lets you change the fabric or produce a flat technical sketch.

Fashion Video

Produces lookbook videos, UGC-style clips, product 360s and ad formats from still creations.

Brand Manager

Shows Shopify sales, traffic and ad figures together, rates each product page and publishes new visuals to the store.

AI Agent, API and MCP

Offers an agent that works inside the account and asks before spending or publishing, plus API access and an MCP connection usable from Claude or ChatGPT.

Use Cases

Product Page Imagery
Create on-model photos for a new collection from flat product shots.
Design Exploration
Try variations of a garment idea before sampling.
Factory Handover
Draft a tech pack for a manufacturer from photos of a design.
Social Campaigns
Generate short fashion videos and schedule them to several networks.
Catalogue Refresh
Use bulk generation to update visuals across an existing Shopify catalogue.

Things to know

Credits have a ceiling
Each plan grants monthly credits and sets a maximum balance that can be held.
Packs alone unlock less
Credit packs can be bought on any account, but without an active plan they are restricted to basic features.
Seats vary by plan
Team seats are included with every plan and become unlimited from the Business plan.
The agent is a paid add-on
The AI agent is available from the Business plan, with one included in Enterprise.

FAQs

What is The New Black AI?

The New Black AI is an AI platform for fashion brands that covers clothing design, AI model photography, virtual try-on, video and store management.

What is The New Black AI used for?

The New Black AI is used to design garments, create product photos and videos on AI models, prepare tech packs and publish content to a Shopify store and social channels.

Is The New Black AI free?

The New Black AI gives free credits at sign-up, according to its FAQ. Continued use is through paid subscription plans or one-off credit packs.

How much does The New Black AI cost?

The New Black AI sells Starter, Pro, Business and Enterprise plans with monthly or yearly billing, each with a monthly credit allowance, plus credit packs. See the official pricing page for current prices.

Does The New Black AI have an API?

Yes. The New Black AI offers an API with a per-minute call limit that rises with the plan, and an MCP server for use inside Claude or ChatGPT.

Can The New Black AI connect to a Shopify store?

Yes. The New Black AI connects to a Shopify store to import the catalogue, publish visuals to product pages and read sales data.

What is the AI agent in The New Black AI?

The AI agent in The New Black AI is an assistant that creates visuals, publishes posts and manages store tasks on a schedule. It acts with the account holder's permissions and asks for approval before spending, publishing or deleting.

Who it's for

  • Fashion brands
  • Fashion designers
  • Ecommerce managers
  • Marketing teams
  • Shopify merchants

Tagsfashion designAI fashion modelsvirtual try-ontech packShopifyMCP

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