The Brief
AI ad creation platform that generates, resizes, animates and publishes on-brand ads across ad networks.
The Brief is an AI ad creation platform, formerly Creatopy, for producing advertising creatives at volume. Teams design or generate static, animated and video ads in its Ad Studio and Canvas, resize them into many formats, then publish or serve them to ad networks. The Brief is sold as per-seat subscriptions with a seven-day trial.
Best for Marketing teams and agencies that produce large sets of display, social and video ads and need them resized, localised and published from one place.
- Platforms
- Web, API
- Pricing model
- Subscription
- Free plan
- No
- Free trial
- Yes
- API
- Yes
- Made by
- The Brief
- Added
Last verified: . Information taken from thebrief.ai.
What is The Brief?
The Brief is an advertising creative platform, previously known as Creatopy, that covers ad production from first idea to live campaign. Its work is organised into four stages: a Discover agent that gathers what other brands are running into a moodboard, a Create stage that produces editable ads and variations, a Launch stage that exports or publishes creatives and serves them to ad networks, and an Optimize stage that analyses campaign results and suggests next actions. Design happens in Ad Studio, an editor that imports Photoshop and Figma files, animates on a timeline and outputs many sizes automatically, or in Canvas, an open board for collecting references and generating images and video. A prompt-driven agent can also write copy and build static, animated and video ads from brand context. Paid plans start with a seven-day trial.
Key Features
Ad Studio
Imports PSD and Figma designs, applies AI image, video and resize tools, and outputs multi-size ad sets ready for export.
Canvas
Collects competitor ads and inspiration on an open board and generates images or video with Nano Banana, Veo and Sora models.
Create Agent
Takes a prompt plus brand context and produces copy and static, animated or video ads adapted to major ad channels.
Magic Animator
Adds motion to a design automatically, with a timeline editor for manual adjustments.
Publishing and Ad Serving
Pushes creatives to Meta and Google Ads and serves ads across a range of networks with specification checks.
Brand Kits
Stores logos, fonts and templates so that generated ads stay consistent with a brand's identity.
Use Cases
- Multi-Size Campaign Sets
- Turn one master design into every banner size a media plan requires.
- Localised Campaigns
- Translate an ad set for several markets using the AI translation feature.
- Feed-Based Product Ads
- Produce large volumes of ads from a product feed or live data source.
- Agency Client Work
- Keep a separate brand kit for each client and share branded review links.
- Creative Testing
- Run automated A/B tests on served ads and share performance reports.
Things to know
- Formerly Creatopy
- The site states that Creatopy is now The Brief, so older references to Creatopy describe the same product.
- Listed prices assume yearly billing
- The figures given here are monthly equivalents shown with the yearly option selected; monthly billing is also offered.
- Advanced features sit in higher plans
- Ad serving, AI translation and A/B testing begin with Ultra, while feeds, API access, SSO and DAM connections belong to Enterprise.
- Team plan seat range
- The Team plan covers two to ten seats; larger groups are directed to Enterprise.
FAQs
What is The Brief?
The Brief is an AI ad creation platform, formerly called Creatopy, that handles generating, adapting, publishing and optimising advertising creatives.
What is The Brief used for?
The Brief is used to design static, animated and video ads, resize them for many placements, and publish or serve them to ad networks.
Is The Brief free?
The Brief is a paid product with a 7-day free trial that does not require a card. Its pricing page lists no permanent free plan.
How much does The Brief cost?
The Brief: there is no free plan, and a free trial is offered. Paid plan rates are published on thebrief.ai. Check the official pricing page for current amounts.
Does The Brief have an API?
Yes. The Brief lists an API and a white-label editor among the features of its Enterprise plan.
Which formats can The Brief export?
The Brief exports JPG, PNG, WEBP, GIF, HTML5, MP4, PDF and AMP files.
Does The Brief use credits?
No. The Brief's pricing page says plans have no credits or counters; AI generation and exports are included, with capacity scaling by plan.
Can The Brief import Figma or Photoshop files?
Yes. The Brief's Ad Studio imports both PSD and Figma files on every plan.
Who it's for
- Marketing teams
- Designers
- Freelancers
- Agencies
- Enterprises
Used in these workflows
- How to make a video ad with AI, one stage at a timeStage 7: Editing, captions and versions
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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