Simplified
Marketing platform where AI agents plan, create, route for approval and publish campaigns across social channels.
Simplified is an AI marketing platform built around agents. Simplified's agent Riley takes a campaign brief, plans the work, creates copy, designs and video, and schedules posts once a person approves them. Simplified also includes standalone writing, design, video and social scheduling tools, and it connects to outside agents through MCP, a CLI and an API.
Best for Small businesses, agencies and marketing teams that want campaign production, approval and publishing handled in one system.
- Platforms
- Web, iOS, Android, API, MCP, Browser extension, Plugin
- Pricing model
- Subscription
- Free trial
- Yes
- API
- Yes
- Made by
- Simplified
- Added
Last verified: . Information taken from simplified.com.
What is Simplified?
Simplified is a marketing workspace built around AI agents. Its main agent, Riley, takes a brief covering the objective, target audience, offer, channels and brand guidelines, then plans the campaign, produces the copy, designs, video and captions, and queues the posts. People approve the work before anything is published, and results feed into the following plan. Agents draw on a stored brand memory of colours, fonts, voice, products and approved examples, and teams can build further agents for recurring jobs. The same account contains standalone tools: an AI writer, image generator and photo editor, a video suite with subtitles and clip repurposing, and social features including a post scheduler, analytics, a shared inbox, link-in-bio pages and client approvals. External agents such as Claude, Codex or Cursor can drive Simplified through an MCP server, a command-line tool, an API and webhooks.
Key Features
Riley Marketing Agent
Turns one brief into a planned campaign with copy, creative, captions and a posting schedule for review.
Agent Builder
Lets teams create additional agents for repeated work such as launches, reports and handoffs, and run them on a schedule.
Brand Memory
Stores colours, fonts, tone, product details and approved examples so every agent run uses them.
Creative and Video Tools
Includes an AI writer, image generator, photo editor, text-to-video, subtitle generator, video translator and short-clip maker.
Social Suite
Schedules and publishes posts, tracks analytics, gathers comments and messages in an inbox and manages client sign-off.
MCP, CLI and API
Allows outside agents and custom code to create media, schedule posts and pull analytics, subject to approval gates.
How Simplified works
Brief Riley
Write a single brief that sets out the objective, who it is for, the offer, the channels and the brand guidelines.
Let the campaign be built
The agent combines strategy, creative, brand assets, video, captions and scheduling into finished work.
Approve and ship
Review everything in one place; approved assets go to the chosen channels with their schedule.
Review and repeat
See what ran and how it performed, then turn the workflow into a recurring agent run.
Screenshots
Use Cases
- Weekly Social Content
- Brief the agent once and receive a batch of posts ready for approval and scheduling.
- Product Launch Campaigns
- Produce coordinated copy, visuals and video for a launch across several channels.
- Agency Client Work
- Keep a separate brand, calendar and approval flow for each client workspace.
- Ad Creative Variants
- Generate A/B sets of paid ad creative for Meta or Google.
- Agent-Driven Publishing
- Let Claude or another MCP client queue posts in Simplified for human review.
Things to know
- Plans count campaigns
- A campaign is one brief-to-approval cycle producing one output type: a batch of social posts, an email sequence or a set of ad variants.
- Unused campaigns reset
- Campaign allowances refresh each billing period and do not carry over; extra campaigns can be bought on any plan.
- Plan changes
- Upgrades apply at once, downgrades at the next billing period, and cancellation is done from account settings.
- Human approval required
- The site states that agent output is shown to the user and nothing is published until it is approved.
FAQs
What is Simplified?
Simplified is a marketing platform built on AI agents, and it also includes design, video, writing and social media management tools.
What is Simplified used for?
Simplified is used to plan, create, approve and publish marketing campaigns, including social posts, email sequences and ad creative.
Who is Riley in Simplified?
Riley is Simplified's AI marketing agent, which plans, creates and publishes campaigns from a brief while people approve each step.
Is Simplified free?
Simplified offers a trial with Starter-level access and says no credit card is required to begin; it also lists free AI tools. See the official pricing page for plan prices.
Does Simplified have an API?
Yes. Simplified provides a REST API with OAuth2 and webhooks, plus an MCP server and a command-line tool.
Does Simplified work on mobile?
Yes. Simplified lists iOS and Android apps, along with a Chrome extension, a WordPress plugin and a Shopify app.
Can I use Simplified without the agents?
Yes. Simplified says every plan includes its design, video, writing and scheduling tools on their own, with agents as an additional layer.
Does anything publish without my approval in Simplified?
No. Simplified says users review finished work and approve it before it ships to a channel.
Who it's for
- Small businesses
- Startups
- Marketing agencies
- Enterprise marketing teams
- Founders
- Social media managers
Read about it
Used in these workflows
- Running a social media campaign: which AI tools fit which stage?Stage 2: Campaign plan and content calendar
Each guide lists the stages of one job and the tools that help at each stage. All guides
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 AdManage.aiBulk ad launching and management tool that publishes large batches of ads to 12 channels from one workflow. |
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