Postel
AI writing and scheduling tool that drafts X and LinkedIn posts in the user's own voice.
Postel is an AI writing and scheduling tool for X and LinkedIn. Postel analyses a user's past posts to learn their voice, drafts new posts from notes, voice recordings, videos, podcasts or articles, and schedules them to both networks from one editor. Postel is offered with a 7-day trial and paid monthly or yearly plans.
Best for Founders, creators and agencies who post regularly on X and LinkedIn and want drafts built from their own material rather than a blank editor.
- Listed in
- Social MediaAI Writing Assistant
- Platforms
- Web, MCP
- Pricing model
- Subscription
- Free plan
- No
- Free trial
- Yes
- Made by
- Postel
- Added
Last verified: . Information taken from postel.app.
What is Postel?
Postel is a content tool for people who publish on X and LinkedIn. It builds a voice profile from the user's existing posts and combines it with a knowledge base of their background, product details and opinions, so that drafts reflect how that person writes. Source material can be a typed idea, a spoken voice note, a YouTube video, a podcast, an Instagram reel or a blog article. Drafts borrow hooks and structures from a library of high-performing X posts, which users can also browse and filter, including posts from small accounts that outperformed. An X post can be adapted into a separate LinkedIn version, and both are edited and scheduled in the same editor. Postel also lists MCP servers for X and LinkedIn. Plans are Starter, Professional and a managed Done for You service, with a seven-day trial.
Key Features
Voice Matching
Studies the user's earlier posts so new drafts follow their tone, and can also imitate another X creator or public LinkedIn profile.
Content Repurposing
Converts a podcast, a blog article, an Instagram reel or a YouTube video into posts or threads.
Viral Post Library
Lets users browse and filter X posts that performed unusually well, including ones from small accounts.
Voice Notes to Posts
Takes a recorded voice note or rough written thoughts and turns them into drafts for both networks.
Editor and Scheduler
Combines AI editing tools with scheduling to X and LinkedIn, and adapts an X post into a LinkedIn version.
Knowledge Base
Stores the user's topics and material so any item can be referenced while writing or converted into a post.
Use Cases
- Founder Building an Audience
- Draft a week of posts about a product from notes and past writing.
- Repurposing a Podcast Episode
- Pull several posts or a thread out of one long recording.
- Publishing on Two Networks
- Write for X first, then produce and schedule a separately edited LinkedIn version.
- Agency Writing for Clients
- Add a client's profile as a voice so drafts sound like them.
- Studying What Performs
- Review outlier posts in a niche to see which hooks and formats are rising.
Things to know
- Two networks only
- Postel publishes to X and LinkedIn; its own comparison page lists no other platforms.
- No free plan
- Postel's comparison page states that it has a 7-day trial instead of a free tier.
- Done for You is a service
- The top tier is a managed social media service priced on request, not a software plan.
FAQs
What is Postel?
Postel is an AI writing and scheduling tool that drafts posts for X and LinkedIn in the user's own voice.
What is Postel used for?
Postel is used to turn ideas, voice notes, videos, podcasts and articles into X and LinkedIn posts and to schedule them from one editor.
Is Postel free?
No. Postel does not list a free plan; it offers a 7-day trial, after which a paid Starter or Professional plan applies. See the official site for current prices.
Does Postel work with LinkedIn?
Yes. Postel drafts and schedules LinkedIn posts as well as X posts, and can adapt an X post into a LinkedIn version.
What content can Postel turn into posts?
Postel accepts typed notes, voice recordings, YouTube videos, podcasts, Instagram reels, blog articles and items saved in its knowledge base.
Does Postel have an MCP server?
Yes. Postel's site lists an MCP server, with separate entries for LinkedIn and X.
What plans does Postel offer?
Postel offers Starter and Professional subscriptions, billed monthly or yearly, and a custom Done for You service in which its team creates and publishes content.
Who it's for
- Founders
- Creators
- Agencies
- Consultants
- Indie makers
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