folk
AI CRM for prospecting, contact enrichment, multichannel outreach and pipeline tracking in one place.
folk is an AI CRM that brings prospecting, contact enrichment, outreach and deal tracking into one platform. folk is used by importing leads from channels such as LinkedIn or Gmail, enriching them with emails and phone numbers, messaging them individually or in sequences, and following each deal through a pipeline, with AI assistants handling research and follow-ups.
Best for Small and mid-sized sales, agency and partnership teams that want one CRM for finding leads, contacting them and tracking deals.
- Listed in
- Sales & CRMEmail
- Platforms
- Web, Browser extension, API, MCP
- Pricing model
- Subscription
- API
- Yes
- Added
Last verified: . Information taken from folk.app.
What is folk?
folk is a customer relationship management platform that covers a sales process from first contact to closed deal. Leads can be captured with the folkX Chrome extension from sources including LinkedIn, Sales Navigator, Gmail, WhatsApp, Instagram and X, then enriched with email addresses and phone numbers in one click. Outreach runs through messages and multi-step sequences with variables, and every conversation is kept on the contact record alongside a relationship summary. Deals move through pipeline stages, and dashboards report on performance. AI assistants take on research, lead scoring against an ideal customer profile, follow-up reminders and recaps, while AI-filled Magic fields add data to records. folk also exposes an API and an MCP server and connects to other tools through Zapier and Make. Plans are priced per member.
Key Features
Lead capture extension
Imports contacts into the CRM from LinkedIn, Gmail and other channels through the folkX Chrome extension.
Contact enrichment
Looks up email addresses and phone numbers for a lead with a single click.
Messages and sequences
Sends individual emails or multi-step sequences with variables and conditional branches depending on replies.
Pipeline management
Tracks deals by stage with values, owners and next actions, and reports through dashboards.
AI assistants
Research companies, score leads against an ICP definition, suggest follow-ups and summarise interactions.
Integrations, API and MCP
Syncs email, calendar and WhatsApp, links to other apps through Zapier and Make, and offers a REST API and MCP server.
Use Cases
- Social selling on LinkedIn
- Save prospects found on LinkedIn to a list and follow up from the CRM.
- Agency client pipelines
- Track proposals, pitches and signed contracts for several clients in one board.
- Outbound campaigns
- Enrich a lead list and run an email sequence that branches when someone replies.
- Partnership tracking
- Keep a shared history of conversations with partners so any teammate can pick up the thread.
- Replacing separate tools
- Use one platform for enrichment, pipelines and outreach instead of a different product for each.
Things to know
- Usage allowances differ by plan
- Enrichment lookups, AI fields, assistant runs and messages have monthly limits that rise from Standard to Premium, with custom limits on Enterprise.
- Some features need Premium
- Custom objects and deals, email sequences, workspace roles, dashboards and API access are listed from the Premium plan upward.
- Security attestations
- The site cites SOC 2 auditing and GDPR compliance.
FAQs
What is folk?
folk is an AI CRM that combines lead capture, contact enrichment, messaging and pipeline management in one platform.
What is folk used for?
folk is used by sales, agency, startup and partnership teams to find prospects, contact them across channels and track deals until they close.
How much does folk cost?
folk has Standard, Premium and Enterprise plans billed per member, with a discount for annual billing. See the official pricing page for the current price of each plan.
Does folk have an API?
Yes. folk offers a REST API and an MCP server, and the pricing page lists API access among the Premium plan features.
Does folk work with LinkedIn?
Yes. folk's folkX Chrome extension captures contacts from LinkedIn and Sales Navigator, and the plans include a LinkedIn extension and LinkedIn message templates.
Does folk have a mobile app?
folk lists a mobile app and a desktop app in its product menu, in addition to the web application and Chrome extension.
Is folk compliant with GDPR?
folk states that it is GDPR compliant and that its security, availability and confidentiality controls are audited under SOC 2.
Who it's for
- Sales teams
- Agencies
- Startups
- Partnership teams
- Founders
Used in these workflows
- B2B sales outreach: which AI tool does which job, from first list to signed contractStage 5: CRM and pipeline
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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Alternatives to folk
| Tool | Free plan | Starting price | API |
|---|---|---|---|
 BuzzAI sales development platform that finds prospects and runs email, LinkedIn, call and voicemail outreach from a prompt. |
— | — | — |
 ExpleeAI outreach agent that researches your market, finds prospects, writes personalised cold emails and books meetings. |
— | — | Yes |
 HunterEmail outreach platform for finding and verifying B2B contacts and sending cold email sequences. |
Yes | — | Yes |
 InstantlySales engagement platform for cold email outreach with a B2B lead database, AI sales agents and deliverability tools. |
— | — | Yes |
 La Growth MachineMultichannel B2B outreach platform that automates LinkedIn, email, X and call sequences with a shared inbox. |
No | — | Yes |
Listed in the same categories as folk. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Sales & CRM tools