Instantly
Sales engagement platform for cold email outreach with a B2B lead database, AI sales agents and deliverability tools.
Instantly is a sales engagement platform centred on cold email outreach. Instantly users find prospects in a B2B lead database, connect email accounts with warmup, and launch campaigns whose copy can be written and personalised by AI. AI agents can reply to prospects, workflows route leads automatically, and a CRM tracks opportunities, pipeline and revenue.
Best for Sales teams and outreach agencies that run cold email campaigns across many mailboxes and want lead sourcing, sending and replies in one system.
- Platforms
- Web, API
- Pricing model
- Subscription
- API
- Yes
- Made by
- Instantly
- Added
Last verified: . Information taken from instantly.ai.
What is Instantly?
Instantly is a sales engagement and lead intelligence platform focused on outbound email. Its products fall into four groups: AI and automation, lead generation and data, outreach and engagement, and deliverability infrastructure. A copilot on the home page accepts a plain-language request and can look up leads, find their email addresses, write copy and assemble a campaign. AI Sales Agents and an AI Reply Agent handle parts of prospecting and responses, while workflows tag and route a lead when that person visits the website, replies or books a meeting. The lead side includes a database described as covering more than 450 million B2B contacts, email verification and website visitor identification. Sending is supported by connected email accounts, warmup, inbox placement testing and a CRM that reports on opportunities, pipeline, conversions and revenue. Instantly also connects to ChatGPT so outbound tasks can be handled in a conversation, and it offers an API.
Key Features
Campaign Copilot
Turns a typed request into a lead list, email copy and a ready campaign.
AI Sales and Reply Agents
Runs agents that prospect on the user's behalf and answer incoming replies from leads.
Lead Database and Enrichment
Searches B2B contacts with filters such as keywords and lookalikes, and enriches profiles with company, funding and technology data.
Automated Workflows
Tags and routes a lead and starts follow-up campaigns after a site visit, a reply or a booked meeting.
Deliverability Tools
Provides email account connection, warmup and inbox placement checks to help messages reach the inbox.
CRM and Revenue Tracking
Measures campaigns by opportunities, pipeline, conversions and revenue, and can pause weak campaigns automatically.
Use Cases
- Cold Email Campaigns
- Build and send personalised outreach sequences to a list of prospects.
- Agency Client Outreach
- Manage many mailboxes and concurrent campaigns for different clients from one account.
- Prospect Research
- Find and verify contacts that match an ideal customer profile before writing to them.
- Reply Handling
- Let an AI agent respond to prospects and collect conversations in a unified inbox.
- Outbound From a Chat Assistant
- Use the ChatGPT connection to find leads, create campaigns or move leads by conversation.
Things to know
- Bundles combine two products
- Each bundle pairs an outreach plan with a credits plan, and the pricing page also sells these parts separately.
- Monthly limits
- Plans set caps on emails sent and contacts uploaded per month, along with a monthly allowance of Instantly credits.
- Separate terms for AI agents
- The site publishes dedicated AI Sales Agent terms next to its general terms and privacy policy.
- Managed services available
- Instantly also offers managed services and a VIP service for larger accounts.
FAQs
What is Instantly?
Instantly is a sales engagement and lead intelligence platform for outbound email. It combines lead sourcing, campaign sending, AI agents, deliverability tools and a CRM.
What is Instantly used for?
Instantly is used to find B2B leads, send cold email campaigns at volume, warm up email accounts, answer replies and track the resulting pipeline.
How much does Instantly cost?
Instantly sells bundles named Starter, Scale and Agency, each combining an outreach plan with monthly lead credits. See the official pricing page for current rates.
Does Instantly have an API?
Yes. Instantly lists an API and a developers section among its resources.
Does Instantly work with ChatGPT?
Yes. Instantly can be connected to ChatGPT to find leads, create campaigns, organise leads and reply to prospects through chat, and the site marks a Claude connection as coming soon.
Does Instantly include email warmup?
Yes. Instantly's outreach plans list unlimited email accounts and unlimited email warmup.
Which AI models does Instantly use?
Instantly's credit plans mention access to five major LLMs, naming OpenAI and Anthropic, and allow users to supply their own LLM API key.
Who it's for
- Sales teams
- Lead generation agencies
- Founders
- Freelancers
- Sales development reps
- Marketers
Used in these workflows
- B2B sales outreach: which AI tool does which job, from first list to signed contractStage 3: Writing and sending sequences
Each guide lists the stages of one job and the tools that help at each stage. All guides
Comments
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Alternatives to Instantly
| Tool | Free plan | Starting price | API |
|---|---|---|---|
 ExpleeAI outreach agent that researches your market, finds prospects, writes personalised cold emails and books meetings. |
— | — | Yes |
 BuzzAI sales development platform that finds prospects and runs email, LinkedIn, call and voicemail outreach from a prompt. |
— | — | — |
 ListKitAll-in-one cold email platform that bundles B2B leads, domains, inboxes, warmup, AI-written scripts and sending. |
— | — | — |
 CloseSales CRM with built-in calling, email and SMS, plus an AI agent named Chloe that calls leads and updates records. |
— | — | Yes |
 HunterEmail outreach platform for finding and verifying B2B contacts and sending cold email sequences. |
Yes | — | Yes |
Listed in the same categories as Instantly. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Email tools