Typogram
Typography-centred design tool with a brand kit builder for founders and a type studio for designers.
Typogram is a typography-focused design tool sold as two products. Typogram Branding guides founders without design training through a logo, colour palette, type system and hosted brand guideline, while Typogram Studio gives designers detailed control over kerning, glyphs and ligatures. Typogram also generates vector icons with AI and exports work as PNG or SVG.
Best for Founders who need a logo and brand guideline without hiring a designer, and designers who build logos and graphics around type.
- Listed in
- Graphic DesignVector & Logo Design
- Platforms
- Web
- Pricing model
- Freemium
- Free plan
- Yes
- Free trial
- Yes
- Added
Last verified: . Information taken from typogram.co.
What is Typogram?
Typogram is a web design tool built around typography, offered as two separate products. Typogram Branding is aimed at founders and business owners with no design background: it walks them through creating a logo, a colour palette, a typography system and a hosted brand guideline, and is sold as a lifetime license covering one brand. Typogram Studio is a workspace for designers who want fine control of type, including kerning, OpenType glyphs, ligatures and variable font gradients, plus an AI generator for vector icons. Through a partnership with Monotype, the font library includes 2,443 Monotype families that are tagged with brand personality adjectives, so fonts can be searched by the voice they convey. Studio has a free Basic tier and a paid Premium subscription with a one-month free trial.
Key Features
Guided Brand Kit
Leads a non-designer through logo, colours and typography and publishes the result as a hosted brand guideline.
Fine Type Controls
Adjusts kerning and applies ligatures, substitution glyphs and other OpenType features on individual letters.
Personality-Tagged Fonts
Filters 2,443 Monotype families by adjectives such as classic, bold, playful or friendly.
AI Icon Generator
Creates vector icons from a prompt; the free Studio tier includes three generations.
Variable Font Gradients
Applies gradient effects across a variable font's range inside a design.
PNG and SVG Export
Exports or copies designs as PNG or SVG for use in Figma, Illustrator and similar tools.
Use Cases
- Designing a Startup Logo
- Create a wordmark and supporting assets before launch without outside help.
- Publishing Brand Guidelines
- Share one hosted page that tells a team which logo versions, colours and fonts to use.
- Typographic Social Graphics
- Build banners and posts where lettering is the main visual element.
- Choosing a Brand Typeface
- Search the font library by the personality a brand should project.
- Handing Off Vector Artwork
- Copy finished lettering into another design application as SVG.
Things to know
- Two products, two payment models
- Branding is a one-time lifetime license per brand, while Studio is a subscription with a free tier.
- One license covers one brand
- A Branding lifetime license allows a single brand kit, which can be edited later.
- Some exports need Premium
- SVG export of designs that use ligatures or substitution glyphs, and premium font families, are limited to the paid Studio plan.
- Own fonts can be imported
- Studio accepts a font file you already have in addition to its built-in library.
FAQs
What is Typogram?
Typogram is a typography-focused design tool with two products: Typogram Branding for logos and brand kits, and Typogram Studio for detailed type design.
What is Typogram used for?
Typogram is used to design logos, brand kits, social media graphics and other brand assets in which type is the central element.
Is Typogram free?
Typogram Studio has a free Basic tier, and the site says most features are available on it. Premium fonts and advanced features such as ligatures and glyph substitution need a paid plan. Typogram Branding can be tried with a free account before buying a license.
Does Typogram offer a free trial?
Yes. Typogram Studio's Premium plan comes with a free one-month trial, and refunds can be requested within the first 30 days of a new subscription.
What is the Typogram Branding lifetime license?
The Typogram Branding lifetime license is a one-time payment that lets you create one brand kit and keep updating it afterwards.
Can I use Typogram designs commercially?
Yes. Typogram says work made in Studio can be resold, and the retail typefaces it gives away each month are commercially licensed.
Which file formats does Typogram export?
Typogram exports PNG and SVG files, and designs can also be copied to the clipboard and pasted into tools such as Figma or Adobe Illustrator.
Who it's for
- Founders
- Small business owners
- Graphic designers
- Brand designers
- Creatives
Comments
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