Smartly
AI advertising platform that links creative production, media buying and performance insight across channels.
Smartly is an AI advertising platform that brings creative production, media activation and performance measurement into one system for large advertisers and agencies. Smartly is used to build and personalise ad creative, launch and adjust campaigns across social, connected TV and open-web channels, and view results in a single place. Access begins with a demo.
Best for Enterprise brand, performance and agency teams that run high volumes of ads on several channels and want creative and media handled in one platform.
- Listed in
- Advertising & CampaignsSocial Media
- Platforms
- Web
- Pricing model
- Contact sales
- Made by
- Smartly.io Solutions Oy
- Added
Last verified: . Information taken from smartly.io.
What is Smartly?
Smartly is an advertising technology platform organised into three suites. Smartly Creative is for designing, personalising and scaling ad assets with AI-driven automation. Smartly Media handles launching, managing and updating campaigns on multiple channels. Smartly Intelligence gathers planning, performance and measurement signals into one view to guide where budget goes next. A further layer called Smartly Synapse is presented as supporting planning, execution and optimisation. The platform covers social media, conversational commerce through personalised messaging, connected TV on more than 200 streaming services, open-web buying through major DSPs and video built from creative templates. Solutions are packaged for agency, performance, brand and creative teams as well as B2B marketers. The company, Smartly.io Solutions Oy, names Samsung, Spotify and Uber among its customers and sells through a demo request.
Key Features
Smartly Creative
Produces and adapts ad creative for each platform using templates and AI-assisted automation.
Smartly Media
Launches, manages and updates campaigns on several channels from one workflow.
Smartly Intelligence
Combines planning, performance and measurement data into a single view for budget decisions.
Connected TV Ads
Delivers CTV advertising to over 200 streaming services.
Open Web Buying
Runs personalised ads through the major demand-side platforms.
Conversational Commerce
Supports one-to-one, interactive messaging campaigns with customers.
Use Cases
- Scaling Creative Variations
- Generate many sized and localised versions of an ad without manual resizing.
- Agency Account Management
- Handle media and creative for multiple clients in one tool.
- Performance Optimisation
- Feed campaign results back into creative so later versions reflect what worked.
- Brand Campaign Rollouts
- Carry consistent messaging to social, video and TV placements.
- Cross-Channel Reporting
- Review spend and outcomes for every channel side by side.
Things to know
- Enterprise sales model
- There is no self-serve sign-up or public price list on the site; access starts with a demo.
- Three suites plus Synapse
- The product is split into Creative, Media and Intelligence, with Smartly Synapse described as spanning planning, execution and optimisation.
- Training and support resources
- The site links to a knowledge base, Smartly Academy and product updates for existing users.
FAQs
What is Smartly?
Smartly is an AI advertising platform that unites creative production, media management and performance intelligence for digital campaigns.
What is Smartly used for?
Smartly is used by marketers and agencies to create ad assets, run campaigns on social, connected TV, video and open-web channels, and analyse results.
How much does Smartly cost?
Smartly does not publish prices on its website. Prospective customers are asked to book a demo with the team.
Which channels does Smartly support?
Smartly lists social media, conversational commerce, connected TV, the open web via DSPs and video as its channels.
Who makes Smartly?
Smartly is made by Smartly.io Solutions Oy, which has held the site's copyright since 2013.
Who is Smartly designed for?
Smartly offers solutions for agency teams, performance teams, brand teams, creative teams and B2B marketers.
Who it's for
- Brand marketing teams
- Performance marketers
- Advertising agencies
- Creative teams
- B2B marketers
Comments
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Listed in the same categories as Smartly. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Advertising & Campaigns tools