Pencil
AI marketing platform that brings image, video and text models into one workspace for generating and launching ad creative.
Pencil is an AI platform for marketing teams that brings models from Google, OpenAI, Runway, Adobe and Stability AI into a single workspace. Pencil is used to generate ad text, images and video with ready-made or custom agents, launch the ads on channels such as Facebook, TikTok and YouTube, and review the results in a dashboard.
Best for Marketing teams and agencies that produce large volumes of ad creative and need brand and governance controls around generative AI.
- Listed in
- Advertising & Campaigns
- Platforms
- Web
- Pricing model
- Subscription
- Made by
- Pencil AI Limited
- Added
Last verified: . Information taken from trypencil.com.
What is Pencil?
Pencil is a marketing platform that calls itself an AI operating system for the function. Its core idea is aggregation: image, video and text models from several vendors, including Google, OpenAI, Runway, Adobe and Stability AI, sit behind one orchestration layer, so a team can choose a model per job and adopt new ones as they appear. Work is done through agents that generate copy, images, video and complete ad creatives; a set is supplied, and users can build their own or chain steps into workflows. Editors cover images, video, display ads and email, with imports from Figma, Photoshop and After Effects. Finished ads can be launched to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, after which dashboards, creative insights and predictions report on performance. Enterprise controls include role-based access, a no-train policy and SOC 2 Type II auditing.
Key Features
Multi-Model Access
Routes each generation job to models from providers such as Google, OpenAI, Runway, Adobe and Stability AI inside one account.
Marketing Agents
Supplies pre-built agents for common marketing tasks and lets teams create their own or link them into multistep workflows.
Creative Generation and Editing
Produces text, images, video and full ad layouts, then refines them in image, video, display and email editors.
Ad Launch and Tracking
Publishes ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and follows their results.
Insights and Predictions
Scores creative, shows performance dashboards for connected ad accounts and predicts how new assets may perform.
Governance Controls
Applies role-based permissions, brand standards and data ring-fencing, and states that customer data is not used to train models.
Use Cases
- Producing Campaign Variations
- Generate many versions of an ad for different audiences, markets and products.
- Video Without a Shoot
- Create product video from text prompts and reference images.
- Localising Creative
- Adapt a campaign for several countries while keeping it on brand.
- Testing Concepts Early
- Storyboard and score ideas before committing media budget.
- Enterprise AI Rollout
- Give teams across brands one governed place to use generative models.
Things to know
- Plans are measured in generations
- Core includes 50 generations a month and Growth 250, while Pro is sold on committed consumption with custom pricing.
- Governance features sit in Pro
- Pro plans are where the site lists ring-fenced data, service-level commitments for managed work, AI governance settings and access control by entity and role.
- Ownership and compliance
- The site states that customers own what they create and cites SOC 2 Type II auditing and compliance across the EU, US and APAC.
- Domain and name
- The product is called Pencil and is published by Pencil AI Limited; trypencil.com is its web address.
FAQs
What is Pencil?
Pencil is an AI platform for marketing that gathers leading generative models in one place to create, launch and measure advertising content.
What is Pencil used for?
Pencil is used to generate ad copy, images and video, edit them, publish them to ad channels and analyse how they perform.
How much does Pencil cost?
Pencil sells Core and Growth plans with a monthly allowance of generations and a Pro plan with custom pricing. See the official pricing page for current figures.
What counts as a generation in Pencil?
In Pencil, a generation is usually counted each time a user asks an AI model to produce something, and most subscriptions include a fixed number.
Can I create my own agents in Pencil?
Yes. Pencil includes ready-made agents and also lets users build their own or assemble multistep agentic workflows.
Does Pencil provide ad performance analytics?
Yes. Once ad accounts are connected, Pencil shows results dashboards and creative insights.
Which AI models does Pencil use?
Pencil names models from Google, OpenAI, Runway, Adobe and Stability AI, including access to Google's Veo video models through Pencil Pro.
Does Pencil train models on customer data?
No. Pencil's site states a no-train policy under which customer data is not used to train its models.
Who it's for
- Brand marketing teams
- Agencies
- Enterprises
- Performance marketers
- Solo entrepreneurs
Read about it
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Listed in the same category as Pencil. A starting price appears only where we checked it on the maker’s pricing page; a dash means not checked or not published. All Advertising & Campaigns tools