
Adobe's Agents Are Smart, but Price and Lock-In Are the Test
Adobe used MAX 2026 to link its tools to Google and put agents in Firefly, Photoshop and Premiere. The strategy is defensible, but pricing and lock-in are its weak points.
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Adobe used MAX 2026 to link its tools to Google and put agents in Firefly, Photoshop and Premiere. The strategy is defensible, but pricing and lock-in are its weak points.