# Hedvig Letters Serif font

> A brand serif by Kanon Foundry for the insurer Hedvig, left deliberately uncorrected, with an optical size axis.

Hedvig Letters Serif is a serif typeface made by Kanon Foundry with the in-house designers of Hedvig, a digital insurance company. Its makers kept small irregularities that type designers normally correct. Hedvig Letters Serif has one Regular weight, an optical size axis from 12 to 24 and 459 glyphs, and is released under the SIL Open Font License 1.1.

## Facts

- Classification: [Serif](https://trendhub.net/fonts/category/serif)
- Designed by: Kanon Foundry, Alexander Örn, Tor Weibull, Hedvig
- License: SIL Open Font License 1.1 (https://openfontlicense.org/open-font-license-official-text/)
- Styles: 1 (Regular 400)
- Variable font: Yes (opsz 12–24)
- Glyphs: 459
- Character sets: latin, latin-ext
- Last updated: 2025-09-11
- Official source: https://fonts.google.com/specimen/Hedvig+Letters+Serif
- Page: https://trendhub.net/fonts/hedvig-letters-serif
- Tagged for: Headlines, Branding, Editorial

## About Hedvig Letters Serif

Hedvig Letters Serif is a serif typeface created as part of the brand type of Hedvig, a digital insurance company. Kanon Foundry developed it with Hedvig's own design department; the name table credits Alexander Örn and Tor Weibull. The concept was to work from a non-type-designer's point of view: the optical corrections that usually make shapes look balanced were left out, and the resulting oddities were kept as character. In the specimen this reads as a moderate-contrast serif with bracketed serifs, round generous bowls and lining figures. The family has a sans companion, Hedvig Letters Sans, which does the everyday work in the brand. Hedvig Letters Serif comes as a single Regular weight in a variable file whose optical size axis runs from 12 to 24, with 459 glyphs for Latin and Latin Extended.

## License

SIL Open Font License 1.1. Copyright 2023 The Hedvig Letters Project Authors (https://github.com/KanonFoundry/HedvigLetters)

Allowed:
- Use the fonts in personal and commercial work, in print, on the web and in apps.
- Modify the fonts and build new versions from them.
- Redistribute the fonts, on their own or bundled with software, as long as the license text and copyright notice go with them.

Conditions:
- The fonts cannot be sold by themselves.
- A modified version must stay under the same license and cannot use a Reserved Font Name without the copyright holder's permission.
- The authors' names cannot be used to promote a modified version without permission.

Summary only, not legal advice. Full text: https://openfontlicense.org/open-font-license-official-text/

## Where it works

- **Brand headlines and campaign copy**: The serif was drawn for the punchy copy lines of an insurance brand, so short statements at large size are its home ground.
- **Editorial openers**: Setting the optical size towards 24 gives titles and standfirsts the finer display drawing.
- **Intro paragraphs**: Towards 12 on the optical size axis the design is tuned for smaller sizes, which helps a lead paragraph under a headline.
- **Identities that want a human touch**: Uncorrected, slightly odd letterforms give a wordmark or tagline a hand-made quality without leaving the serif tradition.

## Things to know

- **Regular only**: There is one weight, 400, and no italic or bold. The variable file changes optical size, not weight.
- **Optical size from 12 to 24**: Applications with automatic optical sizing pick a value from the font size; elsewhere the opsz axis is set by hand.
- **Irregularities are intended**: According to the official notes, the makers embraced imperfections instead of correcting them, so some letters look slightly unusual by design.

## FAQs

### Is Hedvig Letters Serif free for commercial use?

Yes. Hedvig Letters Serif is published under the SIL Open Font License 1.1, which allows personal and commercial use, modification and redistribution. The font cannot be sold on its own, and modified versions stay under the same license.

### Who designed Hedvig Letters Serif?

Hedvig Letters Serif was created by Kanon Foundry with Hedvig's in-house design department. The font's name table credits Alexander Örn and Tor Weibull.

### Is Hedvig Letters Serif a variable font?

Yes. Hedvig Letters Serif is a variable font with one axis, optical size, from 12 to 24. It has no weight axis.

### How many weights does Hedvig Letters Serif have?

Hedvig Letters Serif has one weight, Regular 400, and no italic.

### Which languages does Hedvig Letters Serif support?

Hedvig Letters Serif includes the letters needed for English and other Latin-script languages such as Swedish, Norwegian, Danish, German, French, Polish and Turkish.

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Source: https://trendhub.net/fonts/hedvig-letters-serif (trendhub)