# Viewstats

> YouTube analytics platform for finding outlier videos, tracking competitors and researching thumbnails and trends.

Viewstats is a YouTube research and analytics platform co-founded by MrBeast. Viewstats is used to spot videos that outperform expectations, follow competing channels, search thumbnails by niche and receive alerts about emerging trends. Creators open the web app or the free Chrome extension, pick a niche and study what is drawing views.

**Best for:** YouTube creators and agencies who plan videos, titles and thumbnails from data about what is already performing in their niche.

- Official site: https://viewstats.com
- Listed in: [Social Media](https://trendhub.net/ai-tools/category/social-media), [Data Analysis & Analytics](https://trendhub.net/ai-tools/category/data-analytics)
- Last checked: 2026-10-09 (facts taken from viewstats.com)
- Source page: https://trendhub.net/ai-tools/viewstats-youtube-analytics-outlier-finder

## Key facts

- Platforms: Web, Browser extension, API
- Pricing model: Freemium
- Free plan: Yes
- API: Yes
- Made by: Viewstats

## What is Viewstats?

Viewstats is an analytics platform for YouTube creators that brings channel statistics, trend tracking and packaging research into one place. Its tools are built on a large body of real-time YouTube data and grew out of the in-house analytics used on the MrBeast channel; MrBeast co-founded the company and remains involved. The Outliers tool surfaces videos that are doing much better than a channel's usual results, Competitors follows other creators in a niche, and Thumbnail Search shows which visual styles are getting clicks. Alerts flag new trends, while Collections act as boards for saving ideas and previewing how a title and thumbnail will look. A free site with top-channel rankings sits alongside the paid Pro plan, and a Business plan adds an API, creator discovery and volume licensing.

## Key features

- **Outliers**: Lists videos that perform well above what would be expected for the channel that posted them.
- **Competitor tracking**: Follows selected channels in your niche so you can see which of their uploads are working.
- **Thumbnail Search**: Searches thumbnails by niche to reveal the styles that attract clicks.
- **Alerts**: Sends notifications when a trend starts to emerge in the topics you follow.
- **Collections**: Saves videos and ideas to boards and previews a video's title and thumbnail before it is published.
- **Chrome extension**: Displays video and channel analytics directly on YouTube pages; the extension is free to add.

## Use cases

- **Choosing the next video topic**: Look through outlier videos in a niche to find formats worth adapting.
- **Thumbnail planning**: Compare high-performing thumbnail styles before designing a new one.
- **Competitor monitoring**: Keep a watch list of rival channels and review what they release.
- **Agency reporting**: Use the Business plan's analytics and API for client or creator research.
- **Channel benchmarking**: Check rankings by subscribers, views and subscriber growth on the free lists.

## Things to know

- **Promotional pricing is tied to the subscription**: Viewstats notes that an account which cancels after buying at a lifetime promotional rate cannot have that discount applied again.
- **Business plan is sales-assisted**: The Business tier, aimed at teams and agencies, is started by booking a call instead of a self-serve checkout.
- **Price not captured**: The Pro price did not load in the collected page text, so no amounts are listed here.

## FAQs

### What is Viewstats?

Viewstats is a YouTube analytics platform with tools for trend tracking, competitor research, outlier discovery and thumbnail analysis.

### What is Viewstats used for?

Viewstats is used by creators to research video ideas, titles and thumbnails by studying what performs well in their niche.

### Is Viewstats free?

Viewstats has a free site and free accounts, and its Chrome extension is free. The fuller tool set is part of the paid Viewstats Pro subscription.

### Does MrBeast own Viewstats?

Yes. Viewstats states that MrBeast co-founded the company and is still actively involved.

### Does Viewstats have an API?

Yes. A Business API is listed among the features of the Viewstats Business plan, which is arranged through a call with the team.

### Can I cancel Viewstats Pro at any time?

Yes. Viewstats says a Pro subscription can be cancelled whenever you choose.

### Is there a Viewstats community?

Yes. Viewstats runs a Discord community for YouTube creators, and Pro members are offered a dedicated server with access to the team.

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Source: https://trendhub.net/ai-tools/viewstats-youtube-analytics-outlier-finder (trendhub)