# Turnitin

> Academic integrity software that checks text similarity and AI writing, plus grading, feedback and secure exam tools.

Turnitin is an academic integrity company whose software checks student and research writing for text similarity and AI-generated content. Turnitin is used by institutions, usually inside their learning management system, and also offers Turnitin Clarity for insight into the writing process, Feedback Studio and Gradescope for grading, and ExamSoft for secure exams.

**Best for:** Schools, universities and publishers that need originality checking, AI writing indicators and assessment tools across an institution.

- Official site: https://www.turnitin.com
- Listed in: [AI Content Detection](https://trendhub.net/ai-tools/category/ai-content-detection), [Education & Tutoring](https://trendhub.net/ai-tools/category/education-tutoring)
- Last checked: 2026-10-09 (facts taken from turnitin.com)
- Source page: https://trendhub.net/ai-tools/turnitin-plagiarism-ai-writing-detection

## Key facts

- Pricing model: Contact sales
- Made by: Turnitin, LLC

## What is Turnitin?

Turnitin is an education technology company whose products support academic integrity, grading and assessment. Its similarity checking compares submitted work against a large academic database, and its AI writing detection flags text that may have been produced by generative AI; both can run inside an institution's learning management system. Turnitin Clarity adds analytics on how a piece of writing was composed, so instructors can see the process and discuss appropriate AI use with students. Feedback Studio handles marking and comments, Gradescope supports grading of paper-based work, and ExamSoft delivers locked-down digital exams that also work offline, with identity verification. For research, iThenticate screens manuscripts, theses and grant proposals for similarity and AI writing. Turnitin says more than 16,000 institutions use its products, which are sold to organisations through its sales team.

## Key features

- **Similarity Checking**: Compares a submission with a database of academic and other sources and reports matching text.
- **AI Writing Detection**: Indicates which parts of a document are likely to have been generated by AI.
- **Turnitin Clarity**: Shows writing analytics and AI insights about how a student composed an assignment.
- **Feedback Studio**: Lets instructors grade, comment and address possible misconduct in one workflow.
- **Gradescope**: Organises grading of handwritten and paper-based assessments and returns insights on results.
- **ExamSoft**: Runs secure digital exams that block internet access and outside tools, including when offline.

## Use cases

- **Checking Coursework**: A university runs every essay submitted through its LMS for similarity and AI writing.
- **Teaching Responsible AI Use**: A secondary school teacher reviews a student's writing process and talks through how AI was used.
- **Grading Paper Exams**: A physics department marks scanned scripts with shared rubrics.
- **High-Stakes Testing**: A professional school delivers a locked-down exam on students' own laptops.
- **Manuscript Screening**: A journal checks submissions for overlapping text before peer review.

## Things to know

- **Sold to institutions**: The site offers a sales contact and expert chat rather than public plans or a checkout.
- **Several separate products**: Similarity, Clarity, Feedback Studio, Gradescope, ExamSoft and iThenticate are distinct products with different purposes.
- **Regional sites**: Turnitin runs localised sites for many countries, and choosing a region redirects to the matching one.

## FAQs

### What is Turnitin?

Turnitin is a company that provides academic integrity software, including similarity checking and AI writing detection, along with grading and exam tools.

### What is Turnitin used for?

Turnitin is used by schools, universities and publishers to check the originality of written work, give feedback, grade assignments and run secure exams.

### Does Turnitin detect AI writing?

Yes. Turnitin checks submissions for AI-generated writing in addition to text similarity, and Turnitin Clarity adds insight into the writing process.

### How much does Turnitin cost?

Turnitin does not publish prices on its home page. Its products are licensed to institutions, and the site directs buyers to contact sales.

### Can individual students buy Turnitin?

Turnitin presents its products as solutions for institutions such as schools, universities and publishers, and its site does not list a self-serve plan for individuals.

### What is iThenticate?

iThenticate is Turnitin's product for publishers, researchers and scholars, used to scan manuscripts, theses and grant proposals for similarity and AI writing.

### Who makes Turnitin?

Turnitin is made by Turnitin, LLC, as stated in the site's copyright notice.

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Source: https://trendhub.net/ai-tools/turnitin-plagiarism-ai-writing-detection (trendhub)