# Triple Whale > E-commerce analytics platform that unifies store and ad data, measures marketing impact and lets its Moby AI act on it. Triple Whale is an analytics and AI platform for e-commerce and retail brands. Triple Whale is used by connecting stores, sales channels and ad accounts, reviewing measured performance in its Compass suite, and asking the Moby assistant for analysis, recommendations or approved changes to campaigns. A free tier is available without a credit card. **Best for:** Brands and agencies that advertise across several channels and want one measured view of performance plus an assistant that can act on ad accounts. - Official site: https://triplewhale.com - Listed in: [Data Analysis & Analytics](https://trendhub.net/ai-tools/category/data-analytics), [Advertising & Campaigns](https://trendhub.net/ai-tools/category/advertising), [E-commerce](https://trendhub.net/ai-tools/category/ecommerce) - Last checked: 2026-10-09 (facts taken from triplewhale.com) - Source page: https://trendhub.net/ai-tools/triple-whale-e-commerce-analytics-moby-ai ## Key facts - Platforms: Web - Pricing model: Freemium - Free plan: Yes - Made by: Triple Whale Inc. ## What is Triple Whale? Triple Whale is a data and AI platform for online and retail brands. It connects sales channels, stores, ad accounts, customer touchpoints and inventory into a managed data warehouse, then measures which marketing activity is producing revenue. Its measurement suite, Compass, puts attribution, marketing mix modeling and incrementality testing in one view so that conflicting platform reports can be reconciled. On top of that data sits Moby, an AI assistant that answers questions about performance, schedules recurring analysis, and, with approval, changes budgets or pauses and launches campaigns in connected ad accounts. Further modules cover a first-party tracking pixel, enrichment that returns first-party signals to ad platforms, monitoring of how a brand appears in AI search, dashboards, SQL-based custom reporting, landing pages and ad creative. A free tier is offered without a credit card. ## Key features - **Compass Measurement**: Combines attribution, marketing mix modeling and GeoLift incrementality tests into one view of channel performance online and in retail. - **Moby Chat**: Answers questions about your store and campaigns using the business data already connected to the platform. - **Moby Actions**: Scales budgets, pauses weak ads and launches campaigns in linked ad accounts, with each suggestion open to approval or rejection. - **Managed Data Warehouse**: Stores a brand's historical data from all connected tools and exposes it to dashboards and SQL queries. - **Triple Pixel and Sonar**: Tracks shopper behaviour with a first-party pixel and passes that data back to ad platforms and messaging flows. - **Automations and Slack Reports**: Runs scheduled analyses and delivers performance reports and alerts inside Slack. ## How Triple Whale works 1. **Connect**: Link sales channels, stores, ad accounts and other tools so the data sits in one place. 2. **Measure**: Review attribution, marketing mix and incrementality results together. 3. **Decide**: Read the prioritised recommendations that Moby derives from the analytics. 4. **Act**: Make the change yourself or approve Moby to carry it out. ## Use cases - **Reconciling Platform Numbers**: Compare what Meta, Shopify and analytics tools each report against a single measured view. - **Weekly Budget Allocation**: Use a recommended plan that says where to raise, cut or hold spend. - **Hands-Off Ad Management**: Define thresholds and guardrails, then let the assistant handle routine campaign adjustments. - **Proving Channel Lift**: Run a geographic holdout test before committing more money to a channel. - **Agency Client Reporting**: Automate recurring performance summaries across multiple brand accounts. ## Things to know - **Actions stay under review**: Suggested ad changes come with supporting evidence and can be approved, rejected or adjusted before they run. - **Compliance statements**: The site lists SOC 2 Type II and says the platform is GDPR and CCPA compliant. ## FAQs ### What is Triple Whale? Triple Whale is an analytics and AI platform for commerce brands that unifies their data, measures marketing performance and can carry out actions through its Moby assistant. ### What is Triple Whale used for? Triple Whale is used to see which channels and ads drive revenue, to decide how to allocate budget, and to automate reporting and parts of media buying. ### Is Triple Whale free? Triple Whale offers a free option that it says needs no credit card. Paid packaging is not described on the home page, so check the official site for plan details. ### What is Moby in Triple Whale? Moby is Triple Whale's AI layer, which includes chat, actions on ad accounts, scheduled automations, landing pages and a creative studio. ### What is Compass in Triple Whale? Compass is Triple Whale's measurement system, bringing together attribution, marketing mix modeling and incrementality testing. ### Does Triple Whale work with Slack? Yes. Triple Whale says Moby can be used in Slack to ask questions and receive automated reports. ### Who makes Triple Whale? Triple Whale is made by Triple Whale Inc., which gives an address in Columbus, Ohio. --- Source: https://trendhub.net/ai-tools/triple-whale-e-commerce-analytics-moby-ai (trendhub)