# Pendo > Product experience platform combining usage analytics, in-app guides, session replay and feedback, with AI agent analytics. Pendo is a product experience platform that records how people and AI agents use software and helps teams act on that data. Pendo combines product analytics, in-app guides, session replay, sentiment surveys and agent analytics. Teams install a snippet in their application, then analyse behaviour, ask questions in natural language through the Leo agent, and publish guides without engineering work. **Best for:** Product, customer success and IT teams that want usage analytics and in-app guidance for their software in one system. - Official site: https://www.pendo.io/ - Listed in: [Data Analysis & Analytics](https://trendhub.net/ai-tools/category/data-analytics) - Last checked: 2026-10-09 (facts taken from pendo.io) - Source page: https://trendhub.net/ai-tools/pendo-product-analytics-app-guidance ## Key facts - Platforms: Web, API, MCP - Pricing model: Freemium - Free plan: Yes - API: Yes - Made by: Pendo.io, Inc. ## What is Pendo? Pendo is a platform for understanding and improving how software is used. Its analytics module tracks what users do across web, mobile and AI applications, and the data is retroactive from the day of installation. Guides let non-technical staff place walkthroughs, tips and notifications inside an app; Session Replay shows individual sessions where users struggled; Sentiment collects NPS, PMF and CSAT surveys. Newer modules address AI: Agent Analytics measures adoption and failure points of AI agents, Predict models churn and upsell likelihood, and Leo answers questions about product data in plain language. An MCP server exposes the same context to tools such as Claude, ChatGPT and IDEs. Pendo sells Base, Core and Ultimate bundles priced by monthly active users, lists a free tier for up to 500 of them, and offers Novus as a free beta. ## Key features - **Product Analytics**: Captures user activity without manual event tagging and keeps the full history from the day of install. - **In-app Guides**: Lets teams build onboarding flows, tooltips and announcements in the product with a visual designer. - **Session Replay**: Plays back real sessions to reveal rage clicks, frustration and points of failure. - **Sentiment surveys**: Runs NPS, PMF and CSAT polls and links feedback themes to usage data. - **Agent Analytics**: Reports usage of AI agents, ties it to retention and task completion, and flags where an agent breaks down. - **Leo and MCP access**: Answers natural-language questions about product data and makes that data reachable from MCP clients. ## Use cases - **User onboarding**: Guide new accounts to their first key action with in-app walkthroughs. - **Raising feature adoption**: Find features few people use and point users to them. - **Reducing support load**: Watch replays of failed sessions and add help where users get stuck. - **Evaluating an AI agent**: Measure whether a shipped agent is used and where conversations fail. - **Spotting churn risk**: Use predictive models to identify accounts that need outreach before renewal. ## Things to know - **Priced by monthly active users**: A monthly active user is a unique visitor active in the app during the last 30 days; the number of applications or sessions does not change the price. - **Most plans are quote based**: Base, Core and Ultimate show a request-pricing button instead of a published rate. - **Add-ons sold separately**: Predict and Agent Analytics can be bought on their own or attached to any plan. - **Novus is in beta**: Novus, which instruments a product through a GitHub connection and sends recommendations in Slack, is free with no user limit while the beta lasts. ## FAQs ### What is Pendo? Pendo is a product experience platform that unites product and agent analytics, in-app guidance, session replay, user feedback and AI predictions. ### What is Pendo used for? Pendo is used to see how customers or employees use software, guide them inside the application and measure whether changes improved adoption. ### Is Pendo free? Pendo lists a free tier limited to 500 monthly active users, and its Novus product is free during open beta. Larger plans are quoted on request. ### How does Pendo pricing work? Pendo pricing depends on the number of monthly active users tracked and the functionality included in the plan; the cost per user falls as volume grows. Figures are provided by request. ### Does Pendo have an API? Yes. Pendo provides API access, data pipeline integrations and an MCP server alongside its no-code tools. ### Is Pendo hard to install? No. Pendo says installation generally takes an hour or less and consists of adding a lightweight snippet to the application. ### Do I need developers to use Pendo? No. Pendo states that non-technical teams can build segments, guides and surveys without code, while technical teams can use APIs and SQL for deeper work. ### Which compliance standards does Pendo meet? Pendo lists SOC 2 Type 2 certification and compliance with GDPR, HIPAA and PCI DSS. --- Source: https://trendhub.net/ai-tools/pendo-product-analytics-app-guidance (trendhub)