# OtterlyAI > AI search monitoring platform that tracks how brands are mentioned and cited in ChatGPT, Perplexity and Google AI Overviews. OtterlyAI is an AI search monitoring tool that shows how often a brand is mentioned and which web pages are cited in answers from ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. OtterlyAI is used by entering a set of prompts, which the platform runs daily, and then reviewing visibility reports, audits and optimisation recommendations. **Best for:** Marketing teams and agencies that need to measure and improve how a brand shows up in AI-generated search answers. - Official site: https://otterly.ai - Listed in: [SEO & AI Visibility](https://trendhub.net/ai-tools/category/seo-tools) - Last checked: 2026-10-09 (facts taken from otterly.ai) - Source page: https://trendhub.net/ai-tools/otterlyai-ai-search-visibility-monitoring ## Key facts - Platforms: Web, API, MCP - Pricing model: Subscription - Free trial: Yes - API: Yes - Made by: Otterly.AI ## What is OtterlyAI? OtterlyAI is a monitoring and optimisation platform for AI search, built to show how a brand, its website and its content appear in answers produced by generative engines. Users assemble a library of prompts that mirror the questions real customers ask, and OtterlyAI runs them on a schedule across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude available as add-ons. Reports show brand mentions, average position, cited links, sentiment and how competitors compare. Beyond tracking, the product includes a prompt research tool, page-level audits that check crawlability and predict citation potential, content briefs and on-page recommendations for generative engine optimisation. Higher plans add API and MCP access, a Looker Studio connector and agent analytics. New accounts start with a seven-day trial. ## Key features - **Brand Visibility Tracking**: Records when and where a brand is named in AI answers and compares the count and average position with chosen competitors. - **Link Citation Analysis**: Lists the web pages that AI engines cite for each prompt, showing which domains are treated as sources. - **AI Prompt Research**: Surfaces the questions, topics and intent patterns people bring to AI search in a given category. - **GEO Audit**: Checks individual URLs for crawlability and AI-readiness and gives a predictive score before publication. - **Recommendations and Briefs**: Turns audit findings into on-page suggestions and content briefs aimed at raising the chance of being cited. - **API, MCP and Reporting Connectors**: Standard and Premium plans include API and MCP request quotas and a Google Looker Studio connector for custom reports. ## How OtterlyAI works 1. **Build a prompt library**: Write conversational questions that prospects would put to an AI assistant. 2. **Let OtterlyAI run them**: The platform submits the prompts to the selected AI engines every day. 3. **Review mentions and citations**: Reports show which brands and links appeared, how often and in what context. 4. **Act on recommendations**: Audits and suggestions point to the pages and sources worth improving. ## Use cases - **Competitor Benchmarking**: See whether AI engines recommend your brand or a rival when asked category questions. - **Agency Client Reporting**: Run separate workspaces per client and deliver branded reports through Looker Studio. - **Pre-Publish Content Checks**: Audit a draft page for AI crawlability before it goes live. - **Multi-Country Monitoring**: Track the same prompts in different markets using the 50+ supported countries. - **Source Strategy**: Identify which third-party sites are cited most often and plan PR or community work around them. ## Things to know - **Some engines are add-ons**: Plans cover four engines by default; Claude, Google AI Mode and Gemini are bought as extras. - **Prompt quotas define the plans**: Lite covers 15 tracked prompts, Standard 100 and Premium 400, with Enterprise starting from 1,000. - **Trial terms**: The free trial lasts seven days and does not ask for a credit card. - **Team size is not limited**: Every plan allows an unlimited number of team members, and tracking runs daily. ## FAQs ### What is OtterlyAI? OtterlyAI is a platform that monitors and helps improve how brands appear in AI search engines such as ChatGPT, Perplexity and Google AI Overviews. ### What is OtterlyAI used for? OtterlyAI is used to track brand mentions and website citations in AI-generated answers, benchmark competitors and audit content for generative engine optimisation. ### Is OtterlyAI free? OtterlyAI is a paid subscription, but new users get a seven-day free trial with no credit card needed. The site also offers a set of free GEO tools. ### How much does OtterlyAI cost? OtterlyAI sells Lite, Standard, Premium and Enterprise plans on monthly or annual billing. Current figures are on the official pricing page. ### Does OtterlyAI have an API? Yes. OtterlyAI includes API access and MCP access on its Standard and Premium plans, each with a monthly request quota. ### Which AI engines does OtterlyAI track? OtterlyAI tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot as standard. Google AI Mode, Gemini and Claude can be added as paid extras. ### Why do OtterlyAI results differ from my own searches? OtterlyAI aims for a neutral reading, while assistants such as ChatGPT personalise answers with stored memory, search history and location. A manual query can therefore return something different from the report. --- Source: https://trendhub.net/ai-tools/otterlyai-ai-search-visibility-monitoring (trendhub)