# Magic Hour > Online studio of AI video, image and audio tools, with templates and a developer API. Magic Hour is an online AI studio that generates and edits videos, images and audio. Magic Hour is used by choosing a workflow such as text to video, image to video or image editing, supplying a prompt or a file, and exporting the result. Supported tools can be tried without an account, and developers can call the same functions through an API. **Best for:** Creators and marketing teams who want many AI video and image tools under one account and credit balance, and developers who need them through an API. - Official site: https://magichour.ai - Listed in: [AI Video Generator](https://trendhub.net/ai-tools/category/ai-video-generator), [AI Image Generator](https://trendhub.net/ai-tools/category/ai-image-generator) - Last checked: 2026-10-09 (facts taken from magichour.ai) - Source page: https://trendhub.net/ai-tools/magic-hour-ai-video-image-generator ## Key facts - Platforms: Web, API - Pricing model: Freemium - Free plan: Yes - API: Yes - Made by: Magic Hour ## What is Magic Hour? Magic Hour is a browser-based creative studio that gathers more than 100 AI tools for video, images and audio. Its video workflows include generating a clip from a text prompt, animating a photo, restyling existing footage, lip sync and talking photos made from a portrait plus audio. Image tools cover generation from text, prompt-based editing and face swap, and audio tools include voice and music generation. Users choose from supported models depending on the task, and a library of templates provides ready-sized starting points for different channels. Core tools can be tried free without signing up or entering a card; an account adds saved projects and credits. Paid plans, named Creator, Pro and Business, raise credits, export resolution and concurrency, and credits roll over. A REST API, with client SDKs in four languages including Python and Node, serves repeatable workflows. ## Key features - **Text to Video**: Generates a video clip from a written description of a scene. - **Image to Video**: Adds motion to an uploaded photo to produce a short animated clip. - **Talking Photo and Lip Sync**: Combines a portrait with an audio track to create a speaking video, or matches mouth movement to new audio. - **Image Generation and Editing**: Creates pictures from prompts and changes uploaded images according to written instructions. - **Templates**: Supplies thousands of pre-sized templates for publishing to different channels. - **REST API and SDKs**: Exposes image and video generation to developers, with client libraries for Python, Node, Go and Rust. ## Use cases - **Social Media Clips**: Turn a prompt or still image into a short video for a post. - **Campaign Asset Production**: Produce many image and video variations for an advertising campaign. - **Restyling Footage**: Convert an existing clip into a different visual style, such as animation. - **Narrated Portraits**: Make a still portrait speak using a recorded voice track. - **Automated Media Pipelines**: Generate personalised images or videos from another application through the API. ## Things to know - **Credits roll over**: The site states that plan credits carry over instead of being lost at the end of a period. - **Free limits differ per tool**: How much can be done without paying, and which modes are open, depends on the individual tool. - **Export quality depends on plan**: Maximum export resolution, upload size and the number of simultaneous generations rise with each paid tier. ## FAQs ### What is Magic Hour? Magic Hour is an online AI studio with tools for generating and editing videos, images and audio. ### What is Magic Hour used for? Magic Hour is used to create videos from text or photos, generate and edit images, make talking photos and lip-synced clips, and build media workflows through its API. ### Is Magic Hour free? Magic Hour lets you try supported video, image and editing tools free without a credit card. What is included at no cost differs from tool to tool, and paid plans add more credits and higher-resolution exports. ### How much does Magic Hour cost? Magic Hour offers Creator, Pro and Business plans with monthly or yearly billing, plus credit packs. See the official pricing page for current prices. ### Do I need an account to use Magic Hour? No. Magic Hour says supported free tools work without an account; signing up is needed for saved projects, account credits and some workflows or models. ### Does Magic Hour have an API? Yes. Magic Hour provides a REST API and publishes SDKs for Python, Node, Rust and Go. ### Can I use Magic Hour output commercially? Magic Hour lists commercial use and watermark-free exports among the benefits of its paid plans. --- Source: https://trendhub.net/ai-tools/magic-hour-ai-video-image-generator (trendhub)