# Localo > Local SEO software that tracks Google Business Profile rankings and automates posts, reviews, audits and client reports. Localo is a local SEO platform for improving how a business appears in Google Maps and local search. Localo tracks Google Business Profile rankings by keyword, audits listings, suggests weekly tasks, writes and schedules posts with AI, manages reviews and builds client reports. Localo is used by agencies, freelancers and local business owners. **Best for:** Agencies and freelancers who manage Google Business Profiles for several clients, and local business owners who want guided optimisation. - Official site: https://localo.com - Listed in: [SEO & AI Visibility](https://trendhub.net/ai-tools/category/seo-tools) - Last checked: 2026-10-09 (facts taken from localo.com) - Source page: https://trendhub.net/ai-tools/localo-local-seo-software-google-business-profiles ## Key facts - Platforms: Web, MCP - Pricing model: Subscription - Free trial: Yes - Made by: LOCALO SP. Z O.O. ## What is Localo? Localo is local SEO software built to raise a business's visibility in Google Maps, local search results and AI-generated answers. It centres on the Google Business Profile: users track the profile's position for chosen local keywords on a map, audit the listing for problems, and receive a weekly list of optimisation tasks. An AI content publisher drafts and schedules Google posts, while the review manager gathers reviews from all locations and helps answer them. Other modules guard the profile against unwanted edits, find directories for citations, generate a website from profile data and produce white-label reports for clients. An AI agent answers questions about the business, its competitors and its market, and an MCP connection brings profile data into ChatGPT or Claude. Localo is aimed at agencies, freelancers and business owners, is operated by a company in Wrocław, Poland, and starts with a 14-day trial that needs no card. ## Key features - **Local Rank Tracking**: Plots where a Business Profile ranks for selected keywords across a map grid and compares it with nearby competitors. - **Profile Audit**: Scores a listing from 0 to 100%, colour-codes the issues by priority and re-runs the check every week. - **AI Content Publisher**: Suggests Google post ideas, writes them in the business's brand voice and schedules publication ahead of time. - **Review Manager**: Collects Google reviews from every location in one view, including ones Google later removed, and drafts replies. - **Client Reports**: Generates white-label reports with rankings, statistics and competitor data on a weekly or monthly schedule. - **AI Agent and MCP**: Answers questions about a business and its market in chat, and exposes profile data to ChatGPT or Claude through MCP. ## Use cases - **Agency Client Management**: Run rank tracking, audits and reporting for many client profiles from a single dashboard. - **Owner-Run Optimisation**: Follow the weekly task list to improve a shop's or clinic's listing without SEO training. - **Prospecting for Clients**: Find local businesses and show them their current map positions as part of a sales pitch. - **Protecting a Listing**: Get the profile guarded against edits suggested by third parties, such as a false closed status. - **Citation Building**: See which directories list competitors but not the business, then add the missing entries. ## Things to know - **Pricing scales with profiles**: Plans are chosen by the number of Google Business Profiles managed, and optimisation seats are counted separately from active profiles. - **Trial and refund terms**: The trial lasts 14 days without a card, and the pricing page lists a 30-day money-back guarantee. - **VAT is added**: Prices on the official page are shown before VAT. ## FAQs ### What is Localo? Localo is a local SEO platform that helps businesses, agencies and freelancers improve visibility in Google Maps, local search and AI answers by optimising Google Business Profiles. ### What is Localo used for? Localo is used to track local keyword rankings, audit Google Business Profiles, publish posts, manage reviews, build citations and send SEO reports to clients. ### Is Localo free? Localo offers a 14-day free trial with no card required, and a few browser tools such as a local rank checker and a review response generator are free without an account. Ongoing use is a paid subscription. ### How much does Localo cost? Localo has Single Business, Pro and Enterprise plans, and the price depends on how many Google Business Profiles are managed. For current figures, see the official pricing page. ### Does Localo work with ChatGPT or Claude? Yes. Localo provides an MCP connection so that reviews, rankings and keyword data from client profiles can be used inside ChatGPT or Claude. ### Which languages does Localo support? The Localo site is offered in Polish, English, German, French, Spanish and Brazilian Portuguese, and the company says the tool works in every language and country. ### Who makes Localo? Localo is operated by LOCALO SP. Z O.O., a company based in Wrocław, Poland. --- Source: https://trendhub.net/ai-tools/localo-local-seo-software-google-business-profiles (trendhub)