# Enrich Labs > Maker of Helena, an AI marketing agent that plans and runs SEO, social, email and ad work across your tools. Enrich Labs builds Helena, an AI marketing agent that connects to a business's analytics, ad, email and social accounts, drafts a plan from that data and then carries out the work. Helena writes and publishes SEO articles, schedules social posts, builds email flows, adjusts ad budgets and sends a performance briefing every morning. **Best for:** Small businesses, solo founders and agencies that want routine marketing execution across several channels handled by one agent, with approval steps before anything is published or spent. - Official site: https://www.enrichlabs.ai - Listed in: [AI Agents & Automation](https://trendhub.net/ai-tools/category/ai-agents), [Advertising & Campaigns](https://trendhub.net/ai-tools/category/advertising), [Social Media](https://trendhub.net/ai-tools/category/social-media) - Last checked: 2026-10-09 (facts taken from enrichlabs.ai) - Source page: https://trendhub.net/ai-tools/enrich-labs-helena-ai-marketing-agent ## Key facts - Platforms: Web, MCP - Pricing model: Subscription - Free trial: Yes - Made by: Enrich Labs Inc. ## What is Enrich Labs? Enrich Labs is the company behind Helena, a self-serve AI agent for digital marketing, and a group of channel specialists named Sam (SEO and GEO), Kai (social listening), Angela (email) and Paul (paid ads). Helena reads data from sources such as Google Analytics, Meta Ads, Shopify, email platforms and social accounts and turns it into a marketing plan. It then executes: researching keywords and publishing long-form posts to a CMS such as WordPress, Shopify or Webflow, building flows in Klaviyo or Mailchimp, shifting budget between Meta, Google and TikTok campaigns, and producing social content including slideshows, reels and carousels. A summary at 8am each day reports results and the actions taken. The agent picks up a brand's voice from approvals and edits. Work is metered in credits, plans begin with a three-day trial, and approval gates can be placed on anything that publishes or spends. ## Key features - **Data-Based Strategy**: Combines analytics, ad, store, email and social data into one plan built around the goals you set. - **SEO and GEO Publishing**: Researches keywords, writes 1,500 to 2,000 word posts with images and publishes them to your CMS. - **Email Flows**: Sets up automated sequences in Klaviyo or Mailchimp, including the wording and template design, and dispatches campaigns. - **Ad Budget Optimisation**: Reviews Meta, Google and TikTok campaigns daily, moving spend toward stronger ads and pausing weak ones. - **Social Content**: Plans a calendar and produces posts such as TikTok slideshows, UGC-style reels, carousels and story sets. - **Daily Briefing**: Sends a morning digest of the previous day across channels, with recommended or completed next steps. ## Use cases - **One-Person Marketing**: Give a solo founder steady output across search, social and email without hiring. - **Agency Client Work**: Manage several brands from one account on the multi-brand plan with role-based access. - **Online Store Growth**: Connect Shopify and an email platform to automate flows and product content. - **Local Business Visibility**: Keep a Google Business Profile updated with regular posts. - **Competitor Monitoring**: Run scheduled checks on competitors and the market and read the findings each morning. ## Things to know - **Credit costs differ by task**: A chat, social post, image or ad creative uses 1 credit, a blog article 2, an email campaign or TikTok slideshow 3, and video generation 12 or 24 depending on length. - **Trial length**: The free trial lasts three days on every plan. - **Specialist agents**: Sam, Kai, Angela and Paul are offered to Enterprise customers on request, with Helena acting as the generalist that coordinates them. - **Security certification in progress**: The site says SOC 2 certification is underway, so it had not been completed when this page was checked. ## FAQs ### What is Enrich Labs? Enrich Labs is the company that makes Helena, an AI digital marketing agent, and specialist agents for SEO, social listening, email and paid ads. ### What is Helena by Enrich Labs used for? Helena is used to plan and execute marketing: SEO articles, social posts, email campaigns, ad optimisation and daily performance reporting. ### How much does Enrich Labs cost? Enrich Labs: a free trial is offered. Paid plan rates are published on enrichlabs.ai. Check the official pricing page for current amounts. ### Does Enrich Labs offer a free trial? Yes. Enrich Labs gives a three-day free trial on all plans, and a plan can be changed, paused or cancelled in account settings. ### How do Enrich Labs credits work? Each task Helena runs uses credits, for example one for a chat, social post or image and two for a blog article; allowances reset monthly and can be topped up. ### Which tools does Helena connect to? Enrich Labs cites more than 3,000 integrations, naming Google Analytics, Meta Ads, Shopify, Klaviyo, Mailchimp, WordPress, Webflow and Slack among them. ### Will Helena's content match my brand voice? Enrich Labs says Helena learns a brand's voice from the website and existing content and refines it from each approval and edit. ### Is my data secure with Enrich Labs? Enrich Labs states that data stays private within each workspace, that read-only connections and approval gates are available, and that SOC 2 certification is underway. --- Source: https://trendhub.net/ai-tools/enrich-labs-helena-ai-marketing-agent (trendhub)