# AdAdvisor > AI media-buying platform for Meta ads that pairs free dashboards with agents for strategy, budgets and creative. AdAdvisor is an advertising platform that analyses and manages Meta ad accounts. AdAdvisor combines free analytics dashboards and an ads manager with Nova, an AI media buyer that plans strategy, shifts budgets and launches campaigns, and Iris, an agent that produces ad creative. An MCP server lets Claude, ChatGPT or Cursor operate the same account. **Best for:** Brands and media buyers who run Meta campaigns and want an agent to handle daily budget and creative decisions inside limits they define. - Official site: https://adadvisor.ai - Listed in: [Advertising & Campaigns](https://trendhub.net/ai-tools/category/advertising), [Social Media](https://trendhub.net/ai-tools/category/social-media) - Last checked: 2026-10-09 (facts taken from adadvisor.ai) - Source page: https://trendhub.net/ai-tools/adadvisor-ai-media-buyer-meta-ads ## Key facts - Platforms: Web, MCP - Pricing model: Freemium - Free plan: Yes - Made by: AdAdvisor, Inc. ## What is AdAdvisor? AdAdvisor is a paid-media platform that puts analytics, campaign management, budget decisions and creative production for Meta advertising into one account. The free layer covers dashboards, a quicker ads table, a heatmap that crosses audiences with creatives, and a creative library. On top of that sits Nova, an AI agent that interviews the advertiser during onboarding, studies competitors, agrees limits such as a maximum cost per acquisition, and then either proposes changes for approval or acts alone within those limits. A second agent, Iris, drafts image and video ads from product photos and brand material. People who prefer to drive the tools themselves can connect an assistant through the MCP server instead. Meta is the only channel supported today; the site names Google, TikTok and Snap as planned additions. ## Key features - **Nova, the AI Media Buyer**: Sets a strategy, watches live campaigns against your limits, and scales, pauses or reallocates budget between ad sets. - **Suggest and Autopilot Modes**: Queues proposed moves for your approval, or lets the agent carry them out automatically as long as they stay inside your guardrails. - **Iris, the Creative Agent**: Generates new image, carousel and video concepts from your real products and brand voice, briefed by Nova or by you. - **Analytics Dashboards**: Shows account metrics in one view, including an audience-by-creative heatmap and roll-ups organised around individual assets. - **Ads Manager and Creatives Hub**: Offers a table for editing campaigns plus a library where creatives are uploaded, stored and annotated. - **MCP Server**: Exposes a curated set of Meta tools so Claude, ChatGPT, Cursor or a custom agent can read performance and create campaigns, ad sets and ads. ## How AdAdvisor works 1. **Onboard in an interview**: Nova asks about the business, its goals and the limits it must respect, such as a cost-per-acquisition cap. 2. **Research the market**: The agent reviews your account figures, the industry and what competing advertisers are running. 3. **Approve the plan**: A short-term and a longer-term plan are drafted and presented for your sign-off. 4. **Run in Suggest or Autopilot**: Nova then either lists moves for you to approve or executes them inside the agreed guardrails and reports back. ## Use cases - **Daily Budget Management**: Let the agent move spend toward ad sets that hold above a return floor and pause the ones that miss it. - **Competitor-Informed Planning**: Get a short-term and a ninety-day plan drafted from your own numbers and an analysis of rival advertisers. - **Refreshing Tired Creative**: Spot ads whose frequency is climbing and have replacement concepts produced and tested against each other. - **Replacing an Agency Retainer**: Run media buying in-house for a flat monthly fee per brand rather than a percentage of spend. - **Controlling Ads from an AI Assistant**: Ask Claude or Cursor to pull performance figures or pause weak ad sets through the MCP connection. ## Things to know - **Meta only for now**: Facebook and Instagram advertising is the single supported channel; other networks are described as upcoming. - **Nova is invite-only**: Access to the agent plan is granted through a waitlist application, and the site says applications receive a reply within 48 hours. - **Creative generation is capped**: The Nova plan allows 300 Iris images per business in each billing period, the one hard limit the pricing page names. - **Monthly billing, no refunds**: Annual billing is not offered yet, and time already paid for is not refunded after cancellation. ## FAQs ### What is AdAdvisor? AdAdvisor is a platform for analysing and running Meta ad accounts. It offers free dashboards and an ads manager, two AI agents named Nova and Iris, and an MCP server. ### What is AdAdvisor used for? AdAdvisor is used to monitor Meta campaigns, decide where budget goes, launch and pause ads, and produce fresh creative. The agents can do this work for approval or automatically within set limits. ### Is AdAdvisor free? AdAdvisor has a free tier that needs no card. It includes the dashboards, the ads manager, the creative library, one business and 20 MCP tool calls a month. ### How much does AdAdvisor cost? AdAdvisor: a free plan is available. Paid plan rates are published on adadvisor.ai. Check the official pricing page for current amounts. ### Which ad platforms does AdAdvisor support? AdAdvisor currently works with Meta, meaning Facebook and Instagram ads. The site lists Google, TikTok and Snap as channels it intends to add. ### Does AdAdvisor work with Claude or ChatGPT? Yes. AdAdvisor provides an MCP server that the site says works in Claude, ChatGPT and Cursor, so an assistant can query metrics and create campaigns. ### Who makes AdAdvisor? AdAdvisor is operated by AdAdvisor, Inc., which describes its team as people with an agency background in media buying. ### What happens if I cancel AdAdvisor? A cancelled AdAdvisor subscription runs until the paid period ends and is not refunded. The organisation then drops to the free tier, with threads, creatives and media retained. --- Source: https://trendhub.net/ai-tools/adadvisor-ai-media-buyer-meta-ads (trendhub)