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Google AdSense is one of the preferred methods for digital publishers to monetize their content. However, maximizing the revenue earned may not always be an easy task.
If you feel that your AdSense revenues are low, you may want to look into AdSense niches that pay more.
In this article, we will present the 15 most profitable AdSense niches and a guide on how to find them.
Table of Contents
How to Identify Profitable Google AdSense Niches?
Tools like Google Ads Keyword Planner can offer insight into the most profitable keywords. Analyzing successful publishers can also help you identify profitable niches.
Here are some important things to consider when looking for profitable niches.
Traffic Amount
Big traffic volume usually means more ad clicks and therefore higher revenue. Therefore, AdSense niches with more visitors usually offer higher earnings.
To understand the traffic volume of a niche, you can use keyword research. Keyword research shows how many people search for a particular topic.
There are many free keyword research tools that provide information about the search volume of your chosen topics.
Cost Per Click (CPC)
CPC determines how much the advertiser will pay for an ad click and is an important metric to consider when looking for profitable niches.
Understanding CPC can help publishers determine which niches can attract the most profitable ad campaigns. Using this knowledge, you can develop effective content strategies to maximize your revenues.
Competition
A niche with a large traffic volume is not always profitable when there is high competition. If a niche is already filled with many established players, it can be difficult to break in.
It may be more efficient to find a niche with less competition and high traffic volume.
Keyword Planner can help you find keywords with high CPC and low competition.
15 Most Profitable AdSense Niches for Publishers in 2023 – 2024
- Insurance
- Cryptocurrency
- Health and Fitness
- Real Estate
- Digital Marketing
- Online Education
- Automotive
- Making Money Online
- Personal Finance
- Internet Banking
- Legal
- Travel and Accommodation
- Blog Writing
- Web Development
- Web Hosting
Efficiently monetizing a website requires meticulous analysis of numerous factors.
To get a clear understanding of the efficiency of Google AdSense niches, website publishers need to look at the advertising ecosystem from a broad perspective. This is because even high-traffic sites can generate low AdSense revenue due to the site owner not considering various factors.
Taking these factors into account, here is a list of the 15 most profitable niches for publishers.
Insurance
The insurance sector is highly attractive to advertisers due to its potential for high returns. Advertisers are generally willing to pay higher amounts for insurance-related ads, which increases the Cost Per Click (CPC). These factors make insurance one of the highest monetized niches from AdSense.
The high search volume of the insurance industry is another reason for high AdSense payouts. According to Google Keyword Planner, the word “insurance” receives about 1 million searches every month in the United States alone.
The insurance industry also has many profitable sub-niches. Some examples are
- Life insurance
- Travel insurance
- Automobile insurance
- Home insurance
- Employment insurance
- Health insurance
| Keywords | Monthly Search Volume | CPC (high range) |
| Business insurance | 10k – 100k | $79.39 |
| Auto insurance | 100k – 1 million | $67.30 |
| Car insurance quotes | 100k – 1 million | $65.90 |
| Insurance quotes | 100k – 1 million | $54.13 |
| Homeowners insurance | 100k – 1 million | $47.50 |
| Cheap car insurance | 100k – 1 million | $46.01 |
| Life insurance | 100k – 1 million | $35.82 |
Cryptocurrency
As financial transactions become more and more digitalized, cryptocurrencies have gained a lot of attention.
The constant news about cryptocurrencies and the proliferation of Web 3.0 technologies have made cryptocurrencies one of the most popular topics in recent years. The abundance of content portals based on cryptocurrencies, blockchain and NFTs shows that this area can attract large traffic volumes in a short time.
Here are some cryptocurrency sub-niches
- Cryptocurrency companies
- Cryptocurrency investments
- Cointracker
- Cryptocurrency trading
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| sec coin | 100 – 1k | $111.76 |
| Top crypto companies | 100 – 1k | $37.72 |
| Anchorage crypto | 1k – 10k | $34.70 |
| Cointracker | 10k – 100k | $32.49 |
| Webull crypto | 1k -10k | $28.33 |
| Best crypto wallets | 10k – 100k | $19.13 |
| Best platform to buy cryptocurrency | 1k – 10k | $19.09 |
Health and Fitness
Google has stated that about 7% of daily searches in 2019 are health-related. If you are looking for the most profitable AdSense niche, you can consider the health and fitness space.
However, due to the sensitivity of the health topic, care should be taken when publishing such content. Google usually categorizes health and fitness content as YMYL (Your Money or Your Life), meaning that it is subject to high Page Quality standards.
This means that content published in the health and fitness space that does not meet Google’s standards may be penalized. However, quality content is likely to generate ad revenue.
Here are some profitable sub-niches of the health and fitness niche
- Youfit
- Corporate fitness
- Fitness professionals
- Health and fitness websites
- Personal trainers
- Physical fitness
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Youfit dania pointe | 100 – 1k | $485.58 |
| Youfit near me | 10k – 100k | $332.32 |
| In shape fitness | 1k – 10k | $256.06 |
| Health and fitness | 1k – 10k | $32.93 |
| Webull crypto | 1k – 10k | $28.33 |
| Corporate fitness programs | 100 – 1k | $26.20 |
| Corporate fitness | 100 – 1k | $18.78 |
| Club one fitness | 1k – 10k | $12.55 |
Real Estate
The real estate sector is a fast-growing and highly competitive field, with a high demand for detailed and customized information. Small publishers new to this space need to be careful, as readers generally expect high quality and detailed information from content in this space. You can enter this sector by focusing on low competition and high revenue generating keywords.
You can find profitable sub-niches of the real estate industry below
- Kvcore
- Real Estate Agency
- Real Estate Agency
- Real Estate Consultant
- House Sale
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Kvcore | 10k – 100k | $126.08 |
| Real estate leads | 1k – 10k | $49.83 |
| Find a realtor | 1k – 10k | $37.10 |
| Best realtor near me | 1k – 10k | $34.69 |
| Real estate crm | 1k – 10k | $31.06 |
| Best real estate agent near me | 1k – 10k | $26.82 |
| Best home buying sites | 1k – 10k | $25.42 |
Digital Marketing
Digital marketing and advertising is one of the fastest growing industries today. As more and more businesses seek to establish a presence online, they are working on how to effectively promote their products and services in the online marketplace.
Keywords in the digital marketing and advertising industry are not only of interest to businesses, but also to students looking for career opportunities. Due to the fact that this industry is highly profitable, advertisers do not hesitate to pay high amounts for a single click.
Here are some sub-niches of digital marketing
- Search engine optimization (SEO)
- Internet marketing
- Google Ads marketing
- Digital media
- PPC agency
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Law firm web marketing | 100 – 1k | $138.70 |
| Best SEO marketing companies | 100 – 1k | $91.94 |
| Search engine marketers | 100 – 1k | $91.94 |
| b2b internet marketing agency | 100 – 1k | $34.69 |
| Google ads marketing agency | 100 – 1k | $82.72 |
| Digital marketing advertising | 100 – 1k | $80.00 |
| Digital media advertising | 100 – 1k | $80.00 |
Online Learning
In recent years, there has been a major shift in the education sector towards virtual learning. With the increasing number of students participating in online education, advertisers in this space have been willing to pay more for ad clicks.
The online education sector is a profitable AdSense niche with a relatively low barrier to entry.
Online education sub-niches
- Distance learning
- Online schools
- Online courses
- Online ed
- Virtual schools
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Online schools for psychology | 100 – 1k | $116.49 |
| Distance learning degrees | 100 – 1k | $103.12 |
| Google online courses | 1k – 10k | $91.31 |
| b2b internet marketing agency | 100 – 1k | $34.69 |
| Google online class | 100 – 1k | $87.89 |
| Online education system | 100 – 1k | $78.18 |
| IT online classes | 1k – 10k | $68.33 |
| Online education programs | 1k – 10k | $56.37 |
Automobile
The automotive industry includes a wide range of businesses such as car design, development, production, marketing and sales.
Because it is a large industry, automobile companies invest a huge amount in advertising every year. This makes the automobile industry a profitable area for publishers. Users often look for information about cars and car accessories online, which gives publishers the opportunity to create content on a variety of topics.
Sub-niches of the automobile industry
- Car brands
- Old model car
- German cars
- American cars
- The best car brands
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| California state automobile association | 100 – 1k | $89.72 |
| Vinfast cars | 1k – 10k | $28.16 |
| Automobile technician | 1k – 10k | $18.91 |
| Aaa southern ca | 100 – 1k | $17.59 |
| Top american car brands | 100 – 1k | $16.92 |
| Automotive market | 1k – 10k | $13.33 |
| Auto mechanical | 1k – 10k | $12.61 |
| Online education programs | 1k – 10k | $56.37 |
Make Money Online
With the growth of the internet economy, more and more people have chosen to make money online and the interest in this field is growing day by day. Advertisers are showing interest in this sector to sell their services and courses to people who want to make money online.
Sub-niches of making money online
- Making money from home
- Online earnings
- Paid surveys
- Survey sites
- Get paid online
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Online survey sites | 100 – 1k | $21.86 |
| Online ads earning | 100 – 1k | $19.37 |
| Best online survey sites | 100 – 1k | $14.20 |
| Win money online | 1k – 10k | $12.43 |
| Legit platform to make money online | 100 – 1k | $6.72 |
| Websites that pay | 1k – 10k | $6.50 |
| Best earning sites | 1k – 10k | $6.19 |
Personal Finance
Personal finance covers a wide range of topics aimed at helping people manage their finances. This includes investing, money management, budgeting and much more. It’s a high ROI industry and advertisers are therefore willing to pay more for clicks. However, like health and fitness, finance also falls into Google’s YMYL category.
This means that content produced in this space must meet Google’s high quality standards in order to rank.
Sub-niches of personal finance
- Financial advisor
- Money manager
- Budgeting
- Finance coach
- Financial plans
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| R personal finance | 1k – 10k | $100.00 |
| Talk to a financial advisor | 100 – 1k | $52.69 |
| I need a financial advisor | 100 – 1k | $50.93 |
| Find a financial advisor | 1k – 10k | $50.32 |
| Personal financial advisor near me | 100 – 1k | $42.94 |
| Personal wealth manager | 100 – 1k | $40.00 |
| Financial planners near me | 10k – 100k | $6.19 |
Online Banking
Online banking is safer and less cumbersome than the physical alternative. This is why people have come to prefer doing their banking online.
However, the online banking space is competitive and publishers need to be ready to fully explore the niche if they hope to successfully enter the space.
The sub-niches of the online banking niche are
- Mobile banking
- Virtual cards
- Online banking applications
- Online payment solutions
- Digital banking
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Huntington online | 10k – 100k | $193.99 |
| Huntington online banking | 100k – 1m | $155.43 |
| Flagstar online banking | 1k – 10k | $118.19 |
| Apply for bank account online | 1k – 10k | $96.00 |
| Open savings account online | 1k – 10k | $66.03 |
| Open bank account online | 10k – 100k | $65.56 |
| Set up bank account online | 1k – 10k | $65.19 |
Legal
Legal and legal services is another high-paying area where advertisers are willing to pay more for every click. It is a competitive industry because most legal services generate a significant amount of revenue.
Moreover, people are increasingly turning to online content to find legal practitioners or answers to legal questions.
Legal sub-niches include
- Family law
- Labor Law
- Criminal Law
- Aviation law
- Company Law
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Prepaid legal | 1k – 10k | $290.77 |
| Prepaid legal services | 1k – 10k | $230.91 |
| Law pages | 100 – 1k | $142.36 |
| Dui laws | 10k – 100k | $135.11 |
| Personal injury law | 1k – 10k | $128.38 |
| Criminal law | 10k – 100k | $55.73 |
| Law offices near me | 10k – 100k | $54.17 |
Travel and Accommodation
Travel and hospitality providers want to turn information seekers into paying customers.
Services such as booking hotels, travel packages, shopping for adventure gear, booking flights, etc. are all rapidly moving online. This is why travel and hospitality ads often have a high CPC.
By 2022, the hospitality industry seems to be recovering from the global economic recession in 2020. With people resuming international travel, the big players in the travel industry are once again opening the purse strings for ad spend.
Travel and hospitality sub-niches include
- Business travel
- Hotel reservation
- Flight booking
- Holiday
- Travel
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Hotel booking system free | 1k – 10k | $290.77 |
| Prepaid legal services | 1k – 10k | $230.91 |
| Law pages | 100 – 1k | $142.36 |
| Dui laws | 10k – 100k | $135.11 |
| Personal injury law | 1k – 10k | $128.38 |
| Criminal law | 10k – 100k | $55.73 |
| Law offices near me | 10k – 100k | $54.17 |
Blogging
Blogging has come a long way since its humble origins. As more people look for answers online, blogging has become both a primary source of income for individuals and an important marketing tool for businesses.
The growing number of people who want to succeed in this field has created new opportunities for publishers to teach blogging successfully.
Blogging sub-niches include
- Travel blogs
- Fashion blogs
- Food blogs
- Guest blogging
- WordPress blogging
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Bluehost blog | 100 – 1k | $333.42 |
| Self-hosted wordpress | 100 – 1k | $121.49 |
| Blog hosting | 1k – 10k | $43.70 |
| WordPress start a blog | 100 – 1k | $42.54 |
| Best blog hosting sites | 100 – 1k | $34.45 |
| Squarespace blog | 1k -10k | $30.00 |
| Minimalist blog | 100 – 1k | $24.53 |
Web Development
The web development industry is growing rapidly and the space is becoming more popular with advertisers.
Millions of people search for web development solutions online every month, providing a golden opportunity for publishers to drive traffic.
Web development is also a lucrative field because of its breadth of scope. It’s more than just website building; it also includes areas such as security, user experience, third-party integrations. This makes it one of the highest revenue-generating AdSense niches.
Web development sub-niches include
- Front-end development
- Full stack development
- Ruby on rails development
- Web programming
- Python development
| Keywords | Monthly Search Volume | CPC (High Range) |
| Outsource web development services | 10 – 100 | $1000.00 |
| Off-shore web development | 10 – 100 | $542.49 |
| Ruby on rails development company | 100 – 1k | $420.00 |
| Angularjs development company | 100 – 1k | $218.79 |
| Reactjs web development company | 100 – 1k | $175.95 |
| Outsource web development | 100 -1k | $163.01 |
| Ruby web development | 100 – 1k | $128.54 |
Web Hosting
Web hosting is a huge industry and is expected to reach $183 billion by 2027. Web hosting giants spend heavily on advertising every year, as there are currently around 200 million active websites in the world and counting.
Web hosting sub-niches include
- Go daddy web hosting
- Bluehost web hosting
- Hostgator web hosting
- Dedicated hosting
- WordPress hosting
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Bluehost student discount | 10 – 100 | $1000.00 |
| Google workspace web hosting | 10 – 100 | $1000.00 |
| Bluehost coupons | 100 – 1k | $944.64 |
| Gator web hosting | 100 – 1k | $393.85 |
| Hostgator hosting plans | 100 – 1k | $324.54 |
| Bluehost hosting | 100 -1k | $322.44 |
| Ruby web development | 100 – 1k | $128.54 |
Top 10 AdSense High CPC Keywords
| Keywords | Monthly Search Volume | CPC (High Range) |
|---|---|---|
| Outsource web development services | 10 – 100 | $1000.00 |
| Bluehost student discount | 10 – 100 | $1000.00 |
| Google workspace web hosting | 10 – 100 | $1000.00 |
| Bluehost coupons | 100 – 1k | $944.64 |
| Off-shore web development | 10 – 100 | $542.49 |
| Ruby on rails development company | 100 – 1k | $420.00 |
| Gator web hosting | 100 – 1k | $393.85 |
| Hostgator hosting plans | 100 – 1k | $324.54 |
| Bluehost hosting | 100 -1k | $322.44 |
| Angularjs development company | 100 – 1k | $218.79 |
Frequently Asked Questions:
How to Increase CPC in Google AdSense?
You can increase CPC by implementing a number of strategies such as targeting long-tail keywords, ensuring targeted ads are placed, enabling interest-based ads, targeting traffic from high-paying countries, enabling visual ads, enabling high-paying ad types, etc.
How Much Does AdSense Pay Per 1,000 Views?
AdSense usually pays between $8 and $20 for 1,000 views. However, this amount depends on factors such as the content and traffic of the website, the user’s location, and how the ads in Google AdSense are set up.
How Much Does Google AdSense Pay Per Click?
When someone clicks on a display ad, you get 68% of what Google pays advertisers. For search ads, it’s 51%.