15 Most Profitable AdSense Niches for Publishers in 2023 – 2024

Google AdSense is one of the preferred methods for digital publishers to monetize their content. However, maximizing the revenue earned may not always be an easy task.

If you feel that your AdSense revenues are low, you may want to look into AdSense niches that pay more.

In this article, we will present the 15 most profitable AdSense niches and a guide on how to find them.

How to Identify Profitable Google AdSense Niches?

Tools like Google Ads Keyword Planner can offer insight into the most profitable keywords. Analyzing successful publishers can also help you identify profitable niches.

Here are some important things to consider when looking for profitable niches.

Traffic Amount

Big traffic volume usually means more ad clicks and therefore higher revenue. Therefore, AdSense niches with more visitors usually offer higher earnings.
To understand the traffic volume of a niche, you can use keyword research. Keyword research shows how many people search for a particular topic.

There are many free keyword research tools that provide information about the search volume of your chosen topics.

Cost Per Click (CPC)

CPC determines how much the advertiser will pay for an ad click and is an important metric to consider when looking for profitable niches.
Understanding CPC can help publishers determine which niches can attract the most profitable ad campaigns. Using this knowledge, you can develop effective content strategies to maximize your revenues.


A niche with a large traffic volume is not always profitable when there is high competition. If a niche is already filled with many established players, it can be difficult to break in.
It may be more efficient to find a niche with less competition and high traffic volume.

Keyword Planner can help you find keywords with high CPC and low competition.

15 Most Profitable AdSense Niches for Publishers in 2023 – 2024

  • Insurance
  • Cryptocurrency
  • Health and Fitness
  • Real Estate
  • Digital Marketing
  • Online Education
  • Automotive
  • Making Money Online
  • Personal Finance
  • Internet Banking
  • Legal
  • Travel and Accommodation
  • Blog Writing
  • Web Development
  • Web Hosting

Efficiently monetizing a website requires meticulous analysis of numerous factors.

To get a clear understanding of the efficiency of Google AdSense niches, website publishers need to look at the advertising ecosystem from a broad perspective. This is because even high-traffic sites can generate low AdSense revenue due to the site owner not considering various factors.

Taking these factors into account, here is a list of the 15 most profitable niches for publishers.


The insurance sector is highly attractive to advertisers due to its potential for high returns. Advertisers are generally willing to pay higher amounts for insurance-related ads, which increases the Cost Per Click (CPC). These factors make insurance one of the highest monetized niches from AdSense.
The high search volume of the insurance industry is another reason for high AdSense payouts. According to Google Keyword Planner, the word “insurance” receives about 1 million searches every month in the United States alone.

The insurance industry also has many profitable sub-niches. Some examples are

  • Life insurance
  • Travel insurance
  • Automobile insurance
  • Home insurance
  • Employment insurance
  • Health insurance
KeywordsMonthly Search VolumeCPC (high range)
Business insurance10k – 100k$79.39
Auto insurance100k – 1 million$67.30
Car insurance quotes100k – 1 million$65.90
Insurance quotes100k – 1 million$54.13
Homeowners insurance100k – 1 million$47.50
Cheap car insurance100k – 1 million$46.01
Life insurance100k – 1 million$35.82


As financial transactions become more and more digitalized, cryptocurrencies have gained a lot of attention.

The constant news about cryptocurrencies and the proliferation of Web 3.0 technologies have made cryptocurrencies one of the most popular topics in recent years. The abundance of content portals based on cryptocurrencies, blockchain and NFTs shows that this area can attract large traffic volumes in a short time.

Here are some cryptocurrency sub-niches

  • Cryptocurrency companies
  • Cryptocurrency investments
  • Cointracker
  • Cryptocurrency trading
KeywordsMonthly Search VolumeCPC (High Range)
sec coin100 – 1k$111.76
Top crypto companies100 – 1k$37.72
Anchorage crypto1k – 10k$34.70
Cointracker10k – 100k$32.49
Webull crypto1k -10k$28.33
Best crypto wallets10k – 100k$19.13
Best platform to buy cryptocurrency1k – 10k$19.09

Health and Fitness

Google has stated that about 7% of daily searches in 2019 are health-related. If you are looking for the most profitable AdSense niche, you can consider the health and fitness space.

However, due to the sensitivity of the health topic, care should be taken when publishing such content. Google usually categorizes health and fitness content as YMYL (Your Money or Your Life), meaning that it is subject to high Page Quality standards.

This means that content published in the health and fitness space that does not meet Google’s standards may be penalized. However, quality content is likely to generate ad revenue.

Here are some profitable sub-niches of the health and fitness niche

  • Youfit
  • Corporate fitness
  • Fitness professionals
  • Health and fitness websites
  • Personal trainers
  • Physical fitness
KeywordsMonthly Search VolumeCPC (High Range)
Youfit dania pointe100 – 1k$485.58
Youfit near me10k – 100k$332.32
In shape fitness1k – 10k$256.06
Health and fitness1k – 10k$32.93
Webull crypto1k – 10k$28.33
Corporate fitness programs100 – 1k$26.20
Corporate fitness100 – 1k$18.78
Club one fitness1k – 10k$12.55

Real Estate

The real estate sector is a fast-growing and highly competitive field, with a high demand for detailed and customized information. Small publishers new to this space need to be careful, as readers generally expect high quality and detailed information from content in this space. You can enter this sector by focusing on low competition and high revenue generating keywords.

You can find profitable sub-niches of the real estate industry below

  • Kvcore
  • Real Estate Agency
  • Real Estate Agency
  • Real Estate Consultant
  • House Sale
KeywordsMonthly Search VolumeCPC (High Range)
Kvcore10k – 100k$126.08
Real estate leads1k – 10k$49.83
Find a realtor1k – 10k$37.10
Best realtor near me1k – 10k$34.69
Real estate crm1k – 10k$31.06
Best real estate agent near me1k – 10k$26.82
Best home buying sites1k – 10k$25.42

Digital Marketing

Digital marketing and advertising is one of the fastest growing industries today. As more and more businesses seek to establish a presence online, they are working on how to effectively promote their products and services in the online marketplace.

Keywords in the digital marketing and advertising industry are not only of interest to businesses, but also to students looking for career opportunities. Due to the fact that this industry is highly profitable, advertisers do not hesitate to pay high amounts for a single click.

Here are some sub-niches of digital marketing

  • Search engine optimization (SEO)
  • Internet marketing
  • Google Ads marketing
  • Digital media
  • PPC agency
KeywordsMonthly Search VolumeCPC (High Range)
Law firm web marketing100 – 1k$138.70
Best SEO marketing companies100 – 1k$91.94
Search engine marketers100 – 1k$91.94
b2b internet marketing agency100 – 1k$34.69
Google ads marketing agency100 – 1k$82.72
Digital marketing advertising100 – 1k$80.00
Digital media advertising100 – 1k$80.00

Online Learning

In recent years, there has been a major shift in the education sector towards virtual learning. With the increasing number of students participating in online education, advertisers in this space have been willing to pay more for ad clicks.

The online education sector is a profitable AdSense niche with a relatively low barrier to entry.

Online education sub-niches

  • Distance learning
  • Online schools
  • Online courses
  • Online ed
  • Virtual schools
KeywordsMonthly Search VolumeCPC (High Range)
Online schools for psychology100 – 1k$116.49
Distance learning degrees100 – 1k$103.12
Google online courses1k – 10k$91.31
b2b internet marketing agency100 – 1k$34.69
Google online class100 – 1k$87.89
Online education system100 – 1k$78.18
IT online classes1k – 10k$68.33
Online education programs1k – 10k$56.37


The automotive industry includes a wide range of businesses such as car design, development, production, marketing and sales.

Because it is a large industry, automobile companies invest a huge amount in advertising every year. This makes the automobile industry a profitable area for publishers. Users often look for information about cars and car accessories online, which gives publishers the opportunity to create content on a variety of topics.

Sub-niches of the automobile industry

  • Car brands
  • Old model car
  • German cars
  • American cars
  • The best car brands
KeywordsMonthly Search VolumeCPC (High Range)
California state automobile association100 – 1k$89.72
Vinfast cars1k – 10k$28.16
Automobile technician1k – 10k$18.91
Aaa southern ca100 – 1k$17.59
Top american car brands100 – 1k$16.92
Automotive market1k – 10k$13.33
Auto mechanical1k – 10k$12.61
Online education programs1k – 10k$56.37

Make Money Online

With the growth of the internet economy, more and more people have chosen to make money online and the interest in this field is growing day by day. Advertisers are showing interest in this sector to sell their services and courses to people who want to make money online.

Sub-niches of making money online

  • Making money from home
  • Online earnings
  • Paid surveys
  • Survey sites
  • Get paid online
KeywordsMonthly Search VolumeCPC (High Range)
Online survey sites100 – 1k$21.86
Online ads earning100 – 1k$19.37
Best online survey sites100 – 1k$14.20
Win money online1k – 10k$12.43
Legit platform to make money online100 – 1k$6.72
Websites that pay1k – 10k$6.50
Best earning sites1k – 10k$6.19

Personal Finance

Personal finance covers a wide range of topics aimed at helping people manage their finances. This includes investing, money management, budgeting and much more. It’s a high ROI industry and advertisers are therefore willing to pay more for clicks. However, like health and fitness, finance also falls into Google’s YMYL category.

This means that content produced in this space must meet Google’s high quality standards in order to rank.

Sub-niches of personal finance

  • Financial advisor
  • Money manager
  • Budgeting
  • Finance coach
  • Financial plans
KeywordsMonthly Search VolumeCPC (High Range)
R personal finance1k – 10k$100.00
Talk to a financial advisor100 – 1k$52.69
I need a financial advisor100 – 1k$50.93
Find a financial advisor1k – 10k$50.32
Personal financial advisor near me100 – 1k$42.94
Personal wealth manager100 – 1k$40.00
Financial planners near me10k – 100k$6.19

Online Banking

Online banking is safer and less cumbersome than the physical alternative. This is why people have come to prefer doing their banking online.

However, the online banking space is competitive and publishers need to be ready to fully explore the niche if they hope to successfully enter the space.

The sub-niches of the online banking niche are

  • Mobile banking
  • Virtual cards
  • Online banking applications
  • Online payment solutions
  • Digital banking
KeywordsMonthly Search VolumeCPC (High Range)
Huntington online10k – 100k$193.99
Huntington online banking100k – 1m$155.43
Flagstar online banking1k – 10k$118.19
Apply for bank account online1k – 10k$96.00
Open savings account online1k – 10k$66.03
Open bank account online10k – 100k$65.56
Set up bank account online1k – 10k$65.19

Legal and legal services is another high-paying area where advertisers are willing to pay more for every click. It is a competitive industry because most legal services generate a significant amount of revenue.

Moreover, people are increasingly turning to online content to find legal practitioners or answers to legal questions.

Legal sub-niches include

  • Family law
  • Labor Law
  • Criminal Law
  • Aviation law
  • Company Law
KeywordsMonthly Search VolumeCPC (High Range)
Prepaid legal1k – 10k$290.77
Prepaid legal services1k – 10k$230.91
Law pages100 – 1k$142.36
Dui laws10k – 100k$135.11
Personal injury law1k – 10k$128.38
Criminal law10k – 100k$55.73
Law offices near me10k – 100k$54.17

Travel and Accommodation

Travel and hospitality providers want to turn information seekers into paying customers.

Services such as booking hotels, travel packages, shopping for adventure gear, booking flights, etc. are all rapidly moving online. This is why travel and hospitality ads often have a high CPC.

By 2022, the hospitality industry seems to be recovering from the global economic recession in 2020. With people resuming international travel, the big players in the travel industry are once again opening the purse strings for ad spend.

Travel and hospitality sub-niches include

  • Business travel
  • Hotel reservation
  • Flight booking
  • Holiday
  • Travel
KeywordsMonthly Search VolumeCPC (High Range)
Hotel booking system free1k – 10k$290.77
Prepaid legal services1k – 10k$230.91
Law pages100 – 1k$142.36
Dui laws10k – 100k$135.11
Personal injury law1k – 10k$128.38
Criminal law10k – 100k$55.73
Law offices near me10k – 100k$54.17


Blogging has come a long way since its humble origins. As more people look for answers online, blogging has become both a primary source of income for individuals and an important marketing tool for businesses.

The growing number of people who want to succeed in this field has created new opportunities for publishers to teach blogging successfully.

Blogging sub-niches include

  • Travel blogs
  • Fashion blogs
  • Food blogs
  • Guest blogging
  • WordPress blogging
KeywordsMonthly Search VolumeCPC (High Range)
Bluehost blog100 – 1k$333.42
Self-hosted wordpress100 – 1k$121.49
Blog hosting1k – 10k$43.70
WordPress start a blog100 – 1k$42.54
Best blog hosting sites100 – 1k$34.45
Squarespace blog1k -10k$30.00
Minimalist blog100 – 1k$24.53

Web Development

The web development industry is growing rapidly and the space is becoming more popular with advertisers.

Millions of people search for web development solutions online every month, providing a golden opportunity for publishers to drive traffic.

Web development is also a lucrative field because of its breadth of scope. It’s more than just website building; it also includes areas such as security, user experience, third-party integrations. This makes it one of the highest revenue-generating AdSense niches.

Web development sub-niches include

  • Front-end development
  • Full stack development
  • Ruby on rails development
  • Web programming
  • Python development
KeywordsMonthly Search VolumeCPC (High Range)
Outsource web development services10 – 100$1000.00
Off-shore web development10 – 100$542.49
Ruby on rails development company100 – 1k$420.00
Angularjs development company100 – 1k$218.79
Reactjs web development company100 – 1k$175.95
Outsource web development100 -1k$163.01
Ruby web development100 – 1k$128.54

Web Hosting

Web hosting is a huge industry and is expected to reach $183 billion by 2027. Web hosting giants spend heavily on advertising every year, as there are currently around 200 million active websites in the world and counting.

Web hosting sub-niches include

  • Go daddy web hosting
  • Bluehost web hosting
  • Hostgator web hosting
  • Dedicated hosting
  • WordPress hosting
KeywordsMonthly Search VolumeCPC (High Range)
Bluehost student discount10 – 100$1000.00
Google workspace web hosting10 – 100$1000.00
Bluehost coupons100 – 1k$944.64
Gator web hosting100 – 1k$393.85
Hostgator hosting plans100 – 1k$324.54
Bluehost hosting100 -1k$322.44
Ruby web development100 – 1k$128.54

Top 10 AdSense High CPC Keywords

KeywordsMonthly Search VolumeCPC (High Range)
Outsource web development services10 – 100$1000.00
Bluehost student discount10 – 100$1000.00
Google workspace web hosting10 – 100$1000.00
Bluehost coupons100 – 1k$944.64
Off-shore web development10 – 100$542.49
Ruby on rails development company100 – 1k$420.00
Gator web hosting100 – 1k$393.85
Hostgator hosting plans100 – 1k$324.54
Bluehost hosting100 -1k$322.44
Angularjs development company100 – 1k$218.79

Frequently Asked Questions:

How to Increase CPC in Google AdSense?
You can increase CPC by implementing a number of strategies such as targeting long-tail keywords, ensuring targeted ads are placed, enabling interest-based ads, targeting traffic from high-paying countries, enabling visual ads, enabling high-paying ad types, etc.

How Much Does AdSense Pay Per 1,000 Views?
AdSense usually pays between $8 and $20 for 1,000 views. However, this amount depends on factors such as the content and traffic of the website, the user’s location, and how the ads in Google AdSense are set up.

How Much Does Google AdSense Pay Per Click?
When someone clicks on a display ad, you get 68% of what Google pays advertisers. For search ads, it’s 51%.